Building Global Teams with Purpose: Valerie Bowden on CRDLE, Africa & Ethical Outsourcing
The Franchise Woman · Rebecca Monet
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Show Notes
In this episode of The Franchise Woman Podcast: Where Passion & Purpose Collide, hosts Rebecca Monet and Tracy Kawa sit down with Valerie Bowden, Founder and CEO of CRDLE—a company redefining global outsourcing by connecting U.S. businesses with top-tier talent across Africa.
Valerie shares her extraordinary journey from growing up in the Midwest to backpacking solo across Africa, living in Ethiopia for eight years, and ultimately building a high-growth, mission-driven company focused on ethical job creation and world-class remote teams.
In this conversation, you'll learn:
- Why Africa is the next major hub for global talent
- How ethical outsourcing can drive both profit and impact
- The biggest misconceptions about hiring African remote professionals
- Why job creation can be more powerful than traditional charity
- How franchisors and business owners can scale faster with global teams
- What it means to build a business by following courage—not convention
This episode is a must-listen for franchisors, franchisees, founders, and leaders exploring remote teams, global expansion, and purpose-driven growth.
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