Federal Budget Missed Opportunities, Exclusive Interview with GURU CEO Carl Goyette, and Trying Stuff with PEI's Superfruit PUREe
On this episode of The Food Professor, we talk about missed opportunities from the latest Federal Budget, the high cost of U.S. inflation and lobster, upcoming reports on gardening and the plant-based meat versus meat value equation, and the cease fire in the great chip war. Our very special guest is Carl Goyette, president and CEO of Guru all natural energy drinks, and for our Trying Stuff segment we enjoy Superfruit PUREe from the great Province of PEI!
The Food Professor · Carl Goyette
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Show Notes
On this episode of The Food Professor, we talk about missed opportunities from the latest Federal Budget, the high cost of U.S. inflation and lobster, upcoming reports on gardening and the plant-based meat versus meat value equation, and the cease fire in the great chip war.
Our very special guest is Carl Goyette, president and CEO of Guru all natural energy drinks, and for our Trying Stuff segment we enjoy Superfruit PUREe from the great Province of PEI!
About Carl
Creative, optimistic and confident leader with +20 years of international experience and documented success in leveraging outstanding people leadership skills to build high performing teams. Proven track record at creating and executing transformational change strategies. Demonstrated success in strategic planning, marketing and sales to to generate profitable growth.
Key areas of expertise include:
• People Engagement • Effective Agency Partnerships • Strategic Brand Marketing
• Change Management • Sales Force Management • B2B & B2C Marketing
ABOUT GURU
GURU is a vibrant and fast-growing beverage company that pioneered the world's first all-natural energy drink back in 1999. The company markets GURU Energy Drink mainly across Canada and the US
Through its corporate philosophy and its beverages, GURU gives good energy for people to make great things, reminding that, with the right dose of will, inspiration and energy, achieving great results is within everyone's reach. The company has its head office in Montreal, Canada and sales offices in the U.S
About Us
Dr. Sylvain Charlebois
Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.
He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.
Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn.
Be sure and check out Michael's latest adventure for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!
About Us
Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.
Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal.
He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada.
Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.
With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.
Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.