The Flip

A tenet of entrepreneurship getting as close to the customer or end-user as possible, to best understand and implement solutions for them. But what does this look like across the continent, where the set of problems and opportunities are unique to the market and context in which entrepreneurs are operating?In this episode, Justin speaks with founders who are building businesses by intimately understanding the problem and their end-users - by taking the worm's eye view.3:39 - SafeBoda co-founder Ricky Rapa Thomson10:46 - Lumkani co-founder and CEO David Gluckman16:27 - Farmcrowdy founder Onyeka Akumah23:25 - a conversation between Justin and The Flip's b-mic, Sayo Folawiyo.

Introducing The Flip - an editorial-style podcast exploring contextually relevant insights from entrepreneurs and investors changing the status quo in Africa. The name The Flip comes from the opportunity to flip the script – question some of the pervasive narratives on entrepreneurship, challenge the ubiquity of Silicon Valley thought leadership, and champion the entrepreneurs building a future inspired by Africa. Produced and hosted by Johannesburg-based entrepreneur and American expat Justin Norman. Sayo Folawiyo is the executive producer and b-mic.