The $20k Mistake That Almost Ruined My Coaching Career (Avoid This Common Pitfall!)
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Show Notes
Connect with Joel here:
https://www.instagram.com/coach.joel.burgess/
https://www.linkedin.com/in/coachjoelburgess/
https://www.youtube.com/@coach.joel.burgess
Key takeaways:
- Hiring a marketing agency as a coach can be a costly mistake, especially in the early stages of the business.
- Understanding sales and marketing as an extension of coaching and enrollment is crucial for success.
- Focus on the basics of creating content, having conversations, coaching every day, and making offers.
- Agility is essential in the early stages of building a coaching business.
- A simple social funnel coupled with consistent emails or a newsletter can lead to consistent 10 to 20k months.
- The four C's (cultivate, create, coach conversations, celebrate) are important for fueling the funnel and achieving success.
Sound bites:
"If you're a coach that's under 10K a month, or perhaps you're a coach that's even made the occasional 10K a month, do not hire a marketing agency."
"Sales and marketing is an extension of coaching. Sales and marketing is enrollment."
"Your position of strength is your agility."
Time stamps:
00:00 The Costly Mistake of Hiring a Marketing Agency
05:25 Understanding Sales and Marketing as an Extension of Coaching
07:25 The Importance of Agility in the Early Stages of Building a Coaching Business
08:51 The Power of a Simple Social Funnel and the Four C's