The Elevated Coach Podcast

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Impact of AI on coaching and content creationFour pillars for future-proofing your coaching businessThe importance of embodying your message and authenticityBuilding irreplaceable, human-centered contentDeveloping discernment, judgment, and internal regulationSound bites:"The future is now. It is disrupting the market.""Don't outsource your whole soul to AI.""The big corporates aren't so secure anymore."Time stamps:00:00 Introduction: The Four Pillars of Future-Proof Coaching01:03 AI's Disruption and the Need for a Human Edge01:51 The Dangers of AI Deniers and Over-Optimizers02:48 Introducing the AI Amplifiers: The Third Camp03:35 The Power of Embodying Your Message06:38 AI and the Future of Content Creation08:28 Building Irreplaceable Content and Personal Brand10:22 Mastering Discernment and Judgment in the AI Era12:46 The Importance of First Principles and Human Psychology13:52 The Need for Internal Regulation and Slowing Down16:13 Conclusion: Embrace Humanity and Use AI to Amplify Your Voice

Connect with Joel here:⁠https://www.instagram.com/coach.joel.burgess/⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠https://www.youtube.com/@coach.joel.burgess⁠Key takeaways:AI amplifies whatever you feed it, including bad ideas.Human wisdom and context are irreplaceable by AI.Ask AI questions that bring you closer to your human felt sense.Validate your core offer with paying clients first.Seek mentorship to cut through noise and focus on signal.Sound bites:"Human wisdom is irreplaceable.""Use AI to find your felt sense.""Beware of amplifying dissonance."Time stamps:00:00 The Risks of Using ChatGPT for Business Strategy01:04 Real-Life Example: Four Months Wasted on the Wrong Idea01:59 The Pitfall of Surface-Level Questions to AI02:54 AI Amplifies Bad Ideas Without Wisdom03:50 The Value of Human Experience and Context05:36 Why AI Validation Can Lead to Poor Outcomes06:35 Using AI to Find Your Deeper Human Wisdom07:25 The Importance of Validating Core Offers with Clients08:25 Final Advice: Seek Mentorship and Own Your Strategy

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:The most important skill is your capacity to hold tension.Life and business are inherently filled with tension and challenges.Increased capacity leads to greater awareness and choice.Holding tension allows for long-term growth over short-term satisfaction.Physical capacity can be expanded by intentionally seeking discomfort.Mental capacity involves building systems for clarity and focus.Emotional capacity requires feeling unfelt emotions to break patterns.Energetic capacity is about setting boundaries and living with integrity.Success is determined by the ability to hold tension without collapsing.Reflect on where you are collapsing into confusion or overwhelm.Sound bites:"I had zero capacity.""I couldn't hold the tension.""I focus on one thing a day."Time stamps:00:00 The Importance of Holding Tension02:56 Personal Journey: From Collapse to Capacity05:53 Expanding Capacity: Four Planes of Growth08:53 Practical Strategies for Holding Tension

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Pattern spotting and breaking are crucial for success.Many coaches struggle with the feast or famine cycle.Taking responsibility for results is essential.Challenges are a natural part of life.Awareness of patterns can unlock change.Fear often drives us away from our goals.The truth can be uncomfortable but liberating.Choosing to lean into fear can lead to growth.Commitment and consistency are key to success.Life is about embracing patterns and breaking them.Sound bites:"The skill of pattern spotting is invaluable.""Dig deeper to understand your patterns.""I am not here to play small."Time stamps:00:00 The Power of Pattern Spotting05:48 Breaking the Cycle of Feast and Famine11:14 Embracing Change and Trusting the Process

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:I use my emotions as a barometer for my thinking.If my emotions are unwanted, I cannot trust my thoughts.Do the opposite of what your thoughts are telling you.Lead with your body and the mind will follow.Awareness, choice, trust.It will change your life.Going to the root cause, the emotion is far more powerful.So many people are overthinking everything.If you really embody it over the next week, it will change your life.I feel proud, I feel confident, alive.Sound bites:"I feel proud, I feel confident, alive.""Awareness, choice, trust.""It will change your life."Time stamps:00:00 Transforming Through Emotions04:03 The Power of Awareness, Choice, and Trust

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Life may seem boring on the outside, but it can be fulfilling inside.The shift from amateur to pro simplifies life, bringing clarity and purpose.Resistance manifests as fear, procrastination, and self-doubt.Pros lean into resistance, while amateurs avoid it.Starting is the key to success; perfect conditions don't exist.Amateurs talk; pros take action without hesitation.Taking ownership is crucial for personal growth and success.Living a pro life may look boring, but it's full of meaning.Deciding to turn pro is a transformative moment.Identity capital and capacity are essential for achieving goals.Sound bites:"Life looks boring on the outside.""Resistance is fear in a fancy dress.""Starting is the perfect condition."Time stamps:00:00 The Boring Yet Aligned Life03:28 From Amateur to Pro: The Mindset Shift06:43 Understanding Resistance and Its Forms10:19 The Pro's Approach: Consistency and Ownership13:15 Living with Purpose: The Decision to Turn Pro16:15 The Real Work: Capacity and Identity Capital

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:I used to be someone who snoozed for two, three hours.Now I wake up between 4.30 and 5.My stock price was tanking.Identity capital is built on who you are when no one is watching.I build spiritual calluses through hard workouts.We are in a comfort crisis.Seek out discomfort actively.Build your confidence by doing hard things.Who are you when no one's watching?Life gets good when you turn pro.Sound bites:"My stock price was tanking.""We are in a comfort crisis.""100k a month it's coming."Time stamps:00:00 Transforming Identity: From Snooze to Success03:40 Building Identity Capital Through Hardship07:07 Embracing Discomfort for Growth

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:The mindset of a coach significantly impacts their success.Free and profitable coaches prioritize spending money to save time.Websites can be a distraction; focus on creating assets instead.Saying no to misaligned clients can attract better opportunities.Clients should be drawn to you, not the other way around.Retention of clients is more profitable than constant acquisition.Pricing should reflect the value provided to clients, not personal worth.Systems and structure can enhance creative flow and productivity.Leverage content creation to maximize reach and efficiency.Specificity in marketing helps to stand out and attract the right audience.Sound bites:"It's not about effort, it's about output.""A website is clunky, it does nothing.""Flow plus systems equals freedom."Time stamps:00:00 Mindset Shift: From Busy to Profitable Coaching03:48 The Importance of Delegation and Assets06:35 Aligning with Dream Clients10:07 The Power of Client Retention12:57 Pricing Based on Value, Not Self-Worth16:15 Leveraging Systems for Freedom17:42 Specificity in Marketing and Content Creation

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Building a coaching business can be simple and predictable.Emotions can complicate business decisions.Persistence is key to long-term success.Focus on inputs rather than just financial goals.Understanding conversion rates is crucial for growth.Business is a game that requires strategic thinking.Tracking inputs helps in maintaining high standards.Emotional detachment allows for clearer decision-making.The quality of offers and messaging impacts conversion rates.Enjoying the process leads to greater consistency.Sound bites:"Business is a game.""We need some way of inviting them.""Business is actually very simple."Time stamps:00:00 The Simplicity of Building a Coaching Business03:47 Understanding Inputs and Conversion Rates07:18 The Emotional Aspect of Business

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Don't stop; when you make that decision, everything changes.Removing options clarifies your path.Being unemployable can be a strength.Success is about letting go, not just striving.Adversity can fuel your conviction.Belief in oneself is crucial for success.Documenting your journey can inspire others.Transparency in business builds trust.Milestones are just markers on the journey.It's time to step into your full potential.Sound bites:"Don't stop, there's no failure.""I've been at the rock bottom.""Let's fucking go!"Time stamps:00:00 The Power of Decision and Belief04:22 Overcoming Adversity and Building Conviction05:46 Documenting the Journey to Success

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Retention is more valuable than client acquisition.Truth slaying helps in retaining high-quality clients.Coaches should challenge clients to find their true desires.Radical honesty leads to personal freedom and growth.Compassionate truth can change behaviors.Being a truth compass is essential for coaches.Self-awareness is key to guiding clients effectively.Performance often masks true desires in clients.Lying to ourselves hinders personal development.The journey of seeking truth is ongoing and challenging.Sound bites:"I kept challenging him.""Start slaying truth.""Act as that truth compass."Time stamps:00:00 The Game of Retention vs. Acquisition06:49 Truth Slaying: The Path to Client Retention11:15 Radical Honesty: Transforming Relationships and Behavior

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Leverage negative thinking for growth.Focus on building effective systems.Balance short-term needs with long-term goals.Define your offer and messaging clearly.Create high-reward offers to attract clients.Sales is about transferring conviction.Recurring revenue provides business stability.Automate and delegate to increase efficiency.Content strategy is key for client engagement.Stay consistent and aligned with your business vision.Sound bites:"Chop wood and carry water.""Quit the niche drama.""Sales is a transfer of conviction."Time stamps:00:00 Harnessing the Power of Negative Thinking03:30 Building Effective Systems for Success06:35 The Trademark Week: Balancing Short and Long-Term Goals09:30 Crafting Your Offer and Messaging12:38 Creating High-Reward Offers and Unique Mechanisms15:46 Running Client Campaigns and Building Authority19:12 Transitioning from Clients to Raving Fans22:10 Establishing a Product Pyramid Ecosystem24:57 Stacking Recurring Revenue for Stability28:18 Building an Authority Flywheel31:03 Implementing a Content Strategy for Growth34:05 Automating and Delegating for Business Efficiency

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:The three words that changed my business are 'It all works.'Alignment is more important than the action itself.Life should come before business for sustainable success.A relaxed coach attracts more clients.Not all money is meant for every coach.Focus on building recurring revenue instead of chasing clients.Retention of clients is more valuable than acquisition.Create content that serves your clients first.Use case studies to market effectively.The Authority Flywheel promotes lead efficiency over volume.Sound bites:"It all works.""A relaxed coach is a magnetic coach.""Not all money is meant for me."Time stamps:00:00 Unlocking Business Success: The Three Words03:01 The Importance of Alignment in Business06:14 Bro Coach vs. Heart-Led Coach: A New Paradigm12:13 The Authority Flywheel: Building Sustainable Growth18:03 Creating a Sacred Tribe: Retention Over Acquisition

Connect with Samuel here:⁠https://www.instagram.com/masteryourdigitalbusiness/⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:The journey to Ericeira was driven by a search for community.Synchronicities played a key role in their connection.Brotherhood and community are essential for personal growth.Systems can significantly enhance business efficiency.AI can be a powerful tool for coaches when used correctly.Authenticity is crucial in the coaching industry.Social media is a vital tool for impact and connection.The coaching market is poised for significant growth.Embracing change is necessary for personal and professional development.Quality of life can be improved through effective systems.Sound bites:"You can make it way more fun.""It's all about framing it.""If not now, when?"Time stamps:00:00 The Journey to Ericeira06:39 Synchronicities and Connections12:34 Exploring Consciousness and Brotherhood18:28 The Power of Systems in Business24:44 AI and Authenticity in Coaching33:48 Leveraging Systems for Client Engagement40:21 The Role of Social Media in Coaching42:16 The Future of Coaching and Consciousness50:36 The Importance of Authenticity in Coaching54:29 Building Sustainable Coaching Systems

Connect with Laura here:⁠https://www.linkedin.com/in/lauraallencoach/⁠Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Laura helps small business owners and startups as a coach.Before joining, Laura felt isolated and lacked systems.She experienced a significant increase in sales after joining the program.Confidence and self-awareness improved through coaching.Community support is crucial for overcoming challenges.Taking bold actions led to record sales for Laura.Identifying and overcoming fears is essential for growth.Clarity can lead to quick action and results.Investing in coaching has consistently led to success for Laura.Joining a supportive community can transform your business.Sound bites:"I felt very lonely, very isolated.""I had a really big leap in my sales.""It's epic to have you on board as well."Time stamps:00:00 Introduction to Laura's Journey03:25 Challenges Before Joining the Coaching Program07:21 Transformative Results and Internal Shifts10:09 Community Support and Insights from ECC13:23 Final Thoughts and Encouragement to Join

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways:What got you here won't get you there.Many coaches experience feast and famine cycles.Heroic energy can lead to burnout.Building systems is essential for scaling.Content should be aligned with business goals.Creating assets can generate leads and clients.Automation can streamline client engagement.A structured workflow can simplify business operations.Letting go of old methods is necessary for growth.Real leverage comes from building a sustainable business model.Sound bites:"This is all fixable.""We will not grow into pain.""That's what I call real leverage."Time stamps:00:00 The Transition from Hustle to Strategy03:41 Building Sustainable Systems for Growth07:19 Creating Evergreen Assets for Consistent Income

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:You can build a highly profitable coaching business without being glued to your phone.The biggest mistake coaches make is focusing on the wrong clients.Building a beautiful garden attracts clients instead of chasing them.The authority flywheel aligns content, delivery, and sales.Creating a trademark week helps balance short-term and long-term goals.Client retention is crucial for sustainable income.Systems free you to express and serve more effectively.A relaxed coach is more attractive to potential clients.Working backwards from your offer creates a clear customer journey.Co-creating systems can significantly enhance your coaching business.Sound bites:"The authority flywheel is an ecosystem""We work backwards from the offer""A relaxed coach is a magnetic coach"Time stamps:00:00 Building a Profitable Coaching Business03:29 The Biggest Mistake Coaches Make06:24 The Authority Flywheel System09:57 The Weekly Demand Loop13:19 Systemizing Your Brilliance16:15 Invitation to Co-Create Systems

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:You can sell high-ticket coaching without sales calls.A sales doc serves as a confirmation rather than a conversion tool.Understanding your audience is crucial for effective marketing.The position of the sales fulcrum determines your selling success.Creating content is more valuable than spending time on sales calls.Emotional resonance is key to connecting with clients.You need to sell your unique mechanism in a saturated market.The authority flywheel helps convert leads into clients efficiently.Building trust is more important than lead volume.Assess your readiness before moving to sales without calls.Sound bites:"You don't need enrollment calls to sell coaching.""When someone's ready, they don't need to be convinced.""The goal is to capture, nurture, and compound trust."Time stamps:00:00 Introduction to Soulful Sales03:31 The Sales Fulcrum Explained06:24 Understanding the Three Sales09:20 Building Connection and Trust13:16 Key Assets for Driving Sales16:07 The Authority Flywheel in Action19:03 Determining Readiness for Sales Docs

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:What do names like Brené Brown owe their success?You could build your own conscious cult.Communities are not a quick fix.A community is built on relationship.I just need the right 100.Building a community first and your offer second.Start with one-to-one coaching.Your transmission is about connecting at the level of the heart.Create an identity shift for your audience.Celebrate progress no matter how small.Sound bites:"You could build your own conscious cult.""Communities are not a quick fix.""A community is built on relationship.""I just need the right 100.""Start with one-to-one coaching.""Create an identity shift for your audience.""Celebrate progress no matter how small."Time stamps:00:00 Building a Conscious Cult: The Foundation of Community05:11 Mindset for Community Building: Commitment and Connection09:46 Launching Your Community: Strategies for Success15:01 Marketing Your Movement: The Authority Flywheel19:47 Creating a Unique Framework: Identity and Aspirational Goals25:07 Rituals for Retention: Building a Lasting Community29:48 Choosing Your Path: Options for Coaches