Am I Running A Pyramid Scheme (The Answer May Surprise You)
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Show Notes
Connect with Joel here:
https://www.instagram.com/coach.joel.burgess/
https://www.linkedin.com/in/coachjoelburgess/
https://www.youtube.com/@coach.joel.burgess
Key takeaways:
- Every business is a pyramid scheme to some degree, with someone at the top creating the most value.
- There are ethical and unethical pyramid schemes, and it's important to distinguish between them.
- The business coaching industry is highly saturated and requires high-quality marketing and nuanced approaches.
- Business coaches make money because they are passionate about business and can have a greater impact in that field.
- Sell your audience what they want and give them what they need to meet their needs and grow your business.
- Approach business with a beginner's mindset and drop skepticism to learn and apply universal marketing truths.
Sound bites:
"Am I running a pyramid scheme? Yes. And no."
"Marketing truths are true for any market."
"If I could help one coach, they could then go and help a hundred."
Time stamps:
00:00 Understanding Pyramid Schemes and Business Coaching
03:46 The Journey from Mindset Coach to Business Coach
07:21 Challenges and Misconceptions in the Business Coaching Industry
10:13 The Importance of Understanding the Market and Meeting the Audience
11:12 Sell What They Want, Give Them What They Need