The Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. Scott brings a wealth of experience in the ever-evolving world of sales and marketing, with a career spanning over a decade. Scott is best known for founding Social Reach in 2017, which is a marketing agency that caters to small business owners in varying industries. Today, he provides business coaching, where he helps business owners grow and scale their businesses from 6 to 7 figures by implementing the right systems and processes, as well incorporating Virtual Assistants. Key Takeaways Scott shares insights into leveraging remote work for sustainable growth. He highlights the importance of embracing virtual teams, navigating growth challenges, and balancing automation with human interaction. Scott also discusses the potential of integrating AI technologies to enhance productivity and creativity. By building resilient businesses through remote work and technology, entrepreneurs can thrive in today's fast-paced world. More About Scott Cox: Connect with Scott on LinkedIn - linkedin.com/in/scottacox/ Visit his Website - stxconsulting.co/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of "Same Side Selling." Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputation for helping others build a culture of growth achieving remarkable results. For 5 years in a row, he has been recognized as one of the world's top 30 Experts on Sales, and his Same Side Selling Academy is repeatedly rated one of the top 5 Sales Development Programs globally. Ian hosts the popular Same Side Selling Podcast and you can read hundreds of his articles in Forbes and Inc. In this episode, Ian shares invaluable insights into the essential components of a winning sales process. Key Takeaways With an emphasis on consistency, alignment between sales and marketing, and the wise utilization of technology, Ian Altman underscores the importance of a well-defined sales process. By implementing a common process and language, businesses can navigate meetings effectively, overcome common obstacles, and shift the focus from price to value. Collaboration between sales and marketing teams ensure a cohesive approach that attracts and engages ideal clients, while leveraging technology enhances efficiency without sacrificing the personal touch. With these strategies in place, businesses can achieve remarkable sales results consistently, driving growth and success in today's competitive market. More About Ian Altman: Connect with Ian on LinkedIn - linkedin.com/in/ianaltman/ Visit his Website - ianaltman.com/ Grab a copy of Same Side Selling - amazon.com/Same-Side-Selling-Approach-Barriers-Integrity/dp/1940858895 Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Business School. Renowned for her research on psychological safety and author of several acclaimed books, including The Fearless Organization, and the Science of Failing Well - winner of the 2023 Financial Times Business Book of the Year. Amy shares her insights on the science of failing well in entrepreneurship. Key Takeaways Amy Edmondson challenges the conventional view of failure, advocating for a shift towards intelligent risk-taking in entrepreneurship. By emphasizing the importance of clear goals, informed hypotheses, and systematic risk assessment, she guides listeners towards embracing failure as a catalyst for growth and innovation. Amy underscores the role of organizational leaders in cultivating a culture where intelligent risk-taking is encouraged and celebrated, empowering teams to experiment, learn, and adapt. Through reframing failure as a natural part of the entrepreneurial journey, Amy inspires aspiring entrepreneurs to navigate challenges with resilience and optimism, unlocking their full potential in today's dynamic business landscape. Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders. Key Takeaways Join Hortense le Gentil on a transformative journey as she discusses the evolution of leadership in today's world. Learn to identify and overcome mental obstacles, embrace authenticity and vulnerability, and lead with empathy. Gain actionable insights into unlocking your true leadership potential and thriving in both your personal and professional life. Whether you're a seasoned executive or an aspiring leader, Hortense's expertise will empower you to inspire and connect with others on a deeper level, driving sustainable growth and success in today's rapidly changing landscape. More About Hortense le Gentil: Connect with Hortense on LinkedIn - hortenselegentil.com/ Visit her Website - hortenselegentil.com/ Grab a copy of The Unlocked Leader in the website above Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency's revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. In this episode Corey provides a comprehensive blueprint for agency founders looking to transition from being generalists to specialists in their field, paving the way for vertical market domination and sustained growth. Key Takeaways Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. By honing in on a specific vertical, founders can position themselves as experts, differentiate their services, and attract ideal clients. Corey outlines actionable steps for identifying the right market, validating its potential, and building relationships with key influencers. With a focus on long-term success, agencies can leverage vertical market specialization to achieve sustainable growth and dominance within their niche. More About Corey Quinn: Connect with Corey on LinkedIn - linkedin.com/in/coreyquinn/ Visit his website - coreyquinn.com/ Check out his Youtube - youtube.com/@coreyquinninc Get notified for the book launch of Anyone, Not Everyone - coreyquinn.com/anyone-not-everyone-book This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client. Join me as we explore the secrets to unlocking premium pricing in professional services by crafting messages that sell solutions, not services. In this episode, you'll learn: 1. The importance of messaging: Before even considering pricing, it's crucial to nail down your messaging. Communicating the problem your services solve and how you uniquely understand your clients' challenges is the first step towards charging a premium. 2. Differentiation is key: Standing out in a crowded market isn't just about being different; it's about showcasing how your unique approach directly addresses your clients' pain points. 3. Building trust through personalized interactions: In today's competitive landscape, automated solutions are no longer enough. Clients crave personalized experiences and a deep sense of trust before committing to premium pricing. 4. Productized packages for long-term relationships: Offering productized packages not only simplifies your offerings for clients but also lays the foundation for long-term relationships built on trust and value delivery. 5. Embracing monthly recurring revenue: By focusing on solving specific problems for specific clients in a consistent and reliable manner, you can shift towards a scalable business model centered around monthly recurring revenue. These key takeaways provide actionable insights into the nuances of pricing professional services, empowering businesses to navigate this tricky landscape with confidence and clarity. Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing automation. A lifelong entrepreneur, Jason has been named to Crain's Chicago Business 40 Under 40 list and was named EY's Entrepreneur of the Year Midwest. He is a member of the Young Presidents' Organization (YPO) and The Economic Club of Chicago. Jason also serves on the board of the Future Founders Foundation, a Chicago-based organization that empowers the next generation of business leaders and entrepreneurs. He is also a regular contributor to Fast Company and Forbes. Having founded ActiveCampaign as a means to fund his education, Jason pursued a degree in fine arts until shifting his focus entirely to growing the company. He is a self-taught software engineer and technologist. Our conversation dives deep into the challenges that businesses face when scaling up, offering valuable insights and strategies for navigating this crucial phase of growth. Key Takeaways Jason emphasizes the importance of maintaining customer focus, embracing change, learning from failure, building a strong team, and staying true to your values when scaling a business. By prioritizing direct interaction with customers, fostering a culture of innovation, viewing setbacks as learning opportunities, investing in employee development, and upholding integrity and ethical conduct, businesses can navigate the challenges of growth and achieve sustainable success. More About Jason Vandeboom: Connect with Jason on LinkedIn Visit ActiveCampaign Check out the Active Campaign Leap Year Extravaganza Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of two popular podcasts, "Get Yourself Optimized" and "Marketing Speak." With a wealth of experience in the field, In this episode Stephan and I uncover the evolving landscape of SEO in the age of AI, sharing invaluable insights and strategies for success. Key Takeaways Embark on a transformative journey with Stephan Spencer as he discusses the intersection of SEO and artificial intelligence. Learn how to leverage AI to optimize your website for search engines and stay ahead of the competition. Discover the importance of adapting traditional SEO tactics to accommodate the advancements in AI technology, from content creation to technical optimization. Unlock the secrets to mastering SEO in the age of AI, and position your business for sustainable growth and success in the digital realm. Whether you're a seasoned SEO professional or a business owner looking to enhance your online presence, Stephan's expertise will guide you towards achieving your goals in the ever-evolving world of search engine optimization in 2024. More About Stephan Spencer: Connect with Rob on LinkedIn Visit his Website Grab a copy of The fourth edition of The Art of SEO Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Lisa Mayer, an entrepreneur, philanthropist, and co-founder and CEO of Boss Beauties, a media and entertainment brand with roots in digital collectibles that inspires women and girls to be everything they want to be through impact programs, content, and consumer products. With a mission to inspire women and girls worldwide, Lisa shares insights into the power of women's empowerment and the strategies for fostering it in today's world. Key Takeaways Lisa Mayer, CEO of Boss Beauties, shares actionable strategies for women's empowerment in this episode. Drawing from her book: Boss Beauty: Inspiration to Be Everything You Want, we uncover embracing the fearless pursuit to cultivating confidence and kindness. In this girl powered episode listeners gain insights into the Boss Beauty mindset. Through mentorship and taking proactive steps towards empowerment, women and men can make a meaningful impact in their lives and communities. Join us on this transformative journey towards a brighter, and equal future for all. More About Lisa Mayer: Connect with Lisa on LinkedIn Connect with Lisa on Instagram Visit Boss Beauties Grab a copy of Boss Beauty: Inspiration to Be Everything You Want Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and speaker. With over 25 years of business and leadership experience, Tony brings a wealth of knowledge to the table. Our conversation dives into the intricacies of crafting a compelling leadership story, drawing inspiration from the metaphor of traditional campfire stories. Key Takeaways Key Takeaways: Embark on a transformative journey with Tony Martignetti as he emphasizes the power of storytelling in crafting compelling leadership narratives. By overcoming self-limiting beliefs, fostering a culture of continuous learning, and embracing remote work dynamics, leaders can navigate challenges, drive innovation, and build resilient organizations. Tony's insights empower leaders to unlock their true potential, unite teams, and thrive in today's ever-evolving business landscape. More About Tony Martignetti: Connect with Tony on LinkedIn - linkedin.com/in/tonymartignett1/ Check out Inspired Purpose Partners - ipurposepartners.com/ Grab a copy of Campfire Lessons For Leaders: How Uncovering our Past Can Propel Us Forward - amzn.to/3UquWfF Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specializing in providing talent from Latin America & The Caribbean for US-based businesses. Prior to that he started and built a media company serving small businesses in the NY area. Rob has served as a CEO and CFO of several fast growing businesses and began his career as a CPA. He lives in NYC, plays guitar, has seen over 1000 concerts and even promoted big rock acts while in college. Our conversation delved into the future of remote work, addressing the challenges of the talent crisis, harnessing diversity, and the role of AI upskilling. Key Takeaways Embark on a transformative journey with Rob Levin in this Duct Tape Marketing Podcast episode as he unveils strategies for navigating the talent crisis, harnessing diversity, and implementing AI upskilling in remote work environments. Discover the importance of accessing a wider pool of talent, integrating remote team members into company culture, and investing in continuous learning initiatives. Whether you're a business owner seeking to optimize your remote team or exploring opportunities in the remote work sphere, Rob's insights will empower you to build a thriving business that stands the test of time. More About Rob Levin: Connect with Rob on LinkedIn - linkedin.com/in/robertslevin/ Visit WorkBetterNow - workbetternow.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. Key Takeaways In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation. You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing. More About Kate Bradley Chernis: Connect with Kate on LinkedIn - linkedin.com/in/katebradley/ Visit Lately AI - lately.ai/ Subscribe to see Lately on Youtube - youtube.com/LatelyAI Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Key Takeaways Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation and emerging media such as voice and AI platforms. Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape. More About Shama Hyder: Connect with Shama on LinkedIn - linkedin.com/in/shamahyder Check out her Website - shamahyder.com Visit Zen Media - zenmedia.com Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Let's connect on LinkedIn - linkedin.com/in/ducttapemarketing Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's Curse and unlocking business value beyond yourself. Key Takeaways Embark on a transformative journey with Ryan Deiss in this Duct Tape Marketing Podcast episode, where he unveils strategies unlock scalable business growth, gain insights into the power of value engines, strategic rhythms, and high-output teams. Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. Whether you're a seasoned entrepreneur or just starting, Ryan's actionable insights will empower you to build a thriving business that stands the test of time. More About Ryan Deiss: Connect with Ryan on LinkedIn - linkedin.com/in/ryandeiss/ Visit Scalable.co - scalable.co/ Get a copy of Get Scalable - amazon.com/Get-Scalable-Operating-Business-Without/dp/B0CC46VY9R Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn

In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign, leading the Deliverability team and collaborating with other teams across the organization. Prior to his current role, J.T. worked at Acoustic as a Global Manager, focusing on deliverability services and overseeing complex technical implementations. J.T. also worked at IBM for a significant period, holding various managerial positions. In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. As the leading expert in deliverability, JT provides insights and guidance on navigating the evolving landscape of email authentication and strategic practices. Key Takeaways Emphasizing the importance of email authentication, Beckham and I go into the technicalities of DKIM and DMARC, highlighting the need for proper configuration and SPF best practices. The episode underscores the significance of incorporating a visible one-click unsubscribe option within the header to enhance user experience and comply with RFC standards. Beckham also warns against ignoring these best practices, as it may lead to increased spam complaints and potential deliverability issues. The key takeaway is clear: businesses must proactively implement these crucial changes to safeguard their domain reputation and ensure successful email marketing campaigns. More About JT Beckham: Connect with JT on LinkedIn - linkedin.com/in/jt-beckham/ Connect Active Campaign on LinkedIn - linkedin.com/company/activecampaign Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy at dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Rich Howarth, a renowned business strategist, and CEO, known for his groundbreaking work in strategic thinking and leadership. Rich Horwath is founder and CEO of the Strategic Thinking Institute He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence. Rich reveals his game-changing 3A Method to elevate your business acumen, resource allocation, and strategic action. Join us as we explore the intricacies of strategic fitness and how it can revolutionize your approach to business success. Key Takeaways In this episode, Rich and I discuss the transformative 3A Method, emphasizing the mastery of business acumen, strategic resource allocation, and purposeful strategic action. Learn the importance of consistently evolving your business acumen, reallocate resources strategically throughout the year, and prioritize actions aligned with your strategic goals. Rich introduces the concept of the Strategic Quotient (SQ) as a tool to measure and enhance strategic thinking skills. Whether you're a seasoned executive or an aspiring entrepreneur, these insights provide a roadmap to elevate your strategic fitness and navigate your business towards unparalleled success. More About Rich Horwath: Connect with Rich on LinkedIn - linkedin.com/in/richhorwath/ Visit his The Strategic Thinking Institute - strategyskills.com/ Get a copy of Strategic - strategic-book.com/ Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 , scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

In this episode of the Duct Tape Marketing Podcast, I interviewed David A. Fields, a seasoned consultant and Co-founder of Ascendant Consulting. We explored the transformative impact of Artificial Intelligence on consulting, dived into the crucial role of building trust with the Trust Triangle, and uncovered the innovative Colorado Pricing strategy. From understanding the dynamic landscape reshaped by AI to gaining insights into client trust-building strategies and implementing unique pricing models, this episode provides a roadmap for future-proofing your consulting career. Join us for a deep dive into the intersection of AI, trust-building, and groundbreaking pricing models that are shaping the future of the consulting industry. More About David Fields: Connect with David on LinkedIn - linkedin.com/in/davidafields/ Visit his Website - davidafields.com/ Get a copy of The Irresistible Consultant's Guide to Winning Clients - amzn.to/3tTCixD Connect with John Jantsch on LinkedIn Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 , scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew Guttormsen, the Co-Founder and CMO of Circle, the all-in-one community platform for professional creators and world-class brands. Formally the VP of Growth at Teachable, Andrew has a deep background in courses, online marketing, memberships and building growth marketing teams. Andrew and I discuss: How to create and manage a successful online community How to foster deeper connections within your community Key strategies that set top-performing communities apart Valuable lessons for anyone looking to cultivate a vibrant, engaged community online More About Andrew Guttormsen: Read the 2024 Community Benchmarks Report - https://circle.so/2024-creator-community-report Connect with Andy on LinkedIn - linkedin.com/in/andrewguttormsen/ Visit Circle the all-in-one community platform - https://circle.so/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 , scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

In this episode of the Duct Tape Marketing Podcast, I interviewed Bonnie Wan, the Head of Brand Strategy at the renowned ad agency Goodby and Silverstein. With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed in her latest book, Life Brief Method: How to Recenter Goals and Values in Your Life for Bettering Your Workplace. Dive into the conversation as we explore the essence of creative briefs and how they can be applied not only to businesses but to our personal lives for profound transformations. Key Takeaways A practice born from personal crisis, The Life Brief Method guides individuals through life's crossroads with clarity and intention. In this episode Bonnie emphasizes the importance of embracing the "get messy, get clear, get active" approach, advocating for small, intentional shifts over grand gestures for lasting change. Uncover the power of daily micro movements in challenging limiting beliefs that lead to meaningful transformations. Whether it's understanding the art of small shifts or recognizing that the key to transformation lies in openness to self-discovery, Bonnie Wan provides actionable insights to unlock your life's creative brief and embark on a journey towards intentional living. More About Bonnie Wan: Connect with Bonnie on LinkedIn - linkedin.com/in/bonniewan/ Connect with Bonnie on Instagram - instagram.com/bonniewanofficial/ Visit her Website - thelifebrief.com/ Get a copy of The Life Brief - amazon.com/Life-Brief-Playbook-No-Regrets-Living/dp/1982195509 Get Your Free AI Prompts To Build A Marketing Strategy: Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials under his belt. His expertise spans various mediums, including web series, films, music videos, and TV shows. The discussion revolves around his book, How to Shoot Video That Doesn't Suck, where he shares invaluable insights into creating compelling and effective marketing videos. Embark on a journey to master the art of video production with Steve Stockman as he shares insights on shooting videos that captivate your audience. Discover the crucial elements that contribute to the success of a video, from storytelling techniques to understanding your audience's needs. Key Takeaways Embark on a transformative journey into the world of video production with Steve Stockman in this episode of the Duct Tape Marketing Podcast. Gain insights into the power of intrigue, emphasizing authentic storytelling over sensational tactics to captivate your audience from the first few seconds. Steve highlights the importance of preparation, urging creators to consider their audience's needs and deliver value through thoughtful planning. Simplifying the technical aspects, he dispels the myth that expensive equipment is crucial, focusing on the storytelling element. Learn to storify your marketing videos, turning mundane showcases into engaging narratives that resonate with your audience. Steve also challenges the notion of ideal video length, stressing the importance of conveying your message effectively without wasting the audience's time. Elevate your video marketing game with Steve Stockman's actionable insights for creating compelling, engaging, and impactful content. More About Steve Stockman: Connect with Steve on LinkedIn - linkedin.com/in/customproductions/ Connect with Steve on Instagram - instagram.com/stevestockman/ Visit his website - stevestockman.com/ Get a copy of How to Shoot Video That Doesn't Suck - amazon.com/Shoot-Video-That-Doesnt-Suck/dp/0761163239 Get Your Free AI Prompts To Build A Marketing Strategy: Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Gerbyshak, a small business expert, author, and keynote speaker with over two decades of experience in sales and marketing. Phil shares valuable insights from his latest book; The Zero-Dollar Consultancy: How to Start Your Consulting Business with Little or No Money. Embark on a transformative journey as Phil unveils strategies for launching a consultancy with minimal financial investment. Learn how to navigate the challenges faced by those starting out in the consulting world and discover practical steps to initiate and grow your consulting business. Key Takeaways Phil Gerbyshak, a seasoned small business expert and author of The Zero-Dollar Consultancy shares invaluable insights on mastering the art of launching a consultancy with minimal financial investment. In this episode you'll learn actionable steps for beginners, the importance of finding a focused niche, practical pricing strategies, building strong client relationships through trust, and smart scaling strategies. Phil's expertise provides a roadmap for both aspiring and experienced consultants to navigate the complexities of starting and growing a consultancy successfully. More About Phil Gerbyshak: Connect with Phil on LinkedIn - linkedin.com/in/philgerb/ Visit his website - philgerby.com/ Get a copy of Zero Dollar Consultancy: How to start your consulting business with little or no money - amazon.com/dp/B0C7F75Y8R?ref_=cm_sw_r_cp_ud_dp_30HCFA92A9BB2BZD1424_2 Get Your Free AI Prompts To Build A Marketing Strategy: Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

In this episode of the Duct Tape Marketing Podcast, I'm going to talk about the profound impact of Trust in your business. This isn't just about a buzzword, I touch on the intricacies of building and maintaining trust with your clients and how it can significantly influence the success of your marketing efforts. Key Takeaways: Trust is not just a foundation but a driving force behind successful client relationships. As we explored in this episode, the dimensions of trust, its value, and practical steps for building and measuring it are pivotal in today's business landscape. In this episode, you'll learn: The Dimensions of Trust in Business The Value of Trust in Business: Building Trust with Clients Measuring Trust Levels Embrace trust as a strategic asset, and watch how it transforms your business in 2024 and beyond. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Vaselopulos, a seasoned business advisor and the founder of Rafti Advisors, LLC. With a wealth of experience in guiding companies through various stages of growth, Jim shares profound insights from his latest book, "Clarity: Business Wisdom to Work Less and Achieve More." Embark on a journey of business transformation as Jim unveils strategies for achieving clarity in the ever-evolving business landscape. Learn how his approach helps early-stage companies kickstart their growth, assists growth-stage companies in overcoming plateaus, and guides mature organizations through strategic shifts and complex challenges. Key Takeaways Embark on a journey of business transformation with Jim Vaselopulos as he unveils strategies for achieving clarity in the ever-evolving business landscape. Discover the power of clarity and how it enables leaders to focus on essential aspects, achieve more with less effort, and overcome common challenges faced by businesses of all sizes. Gain insights into the significance of recognizing mentors and benefactors, expressing gratitude, and fostering a collaborative work environment. Explore the parallels between business symptoms and medical symptoms, emphasizing the importance of identifying root causes for lasting solutions. Learn Jim's strategies for making time an ally, including the power of focus, intentional decision-making, and mastering the art of timing, sequencing, and patience, and dive into the concept of conscious competence, understanding why you do things to increase efficiency and effectiveness. Jim's insights offer a fresh perspective on achieving clarity in a busy world, making this episode essential for those seeking to enhance their business acumen and effectiveness. More About Jim Vaselopulos: Connect with Jim on LinkedIn - linkedin.com/in/jimvaselopulos/ Visit his website - raftiadvisors.com/ Get a copy of Clarity: Business Wisdom to Work Less and Achieve More - amazon.com/Clarity-Business-Wisdom-Work-Achieve-ebook/dp/B0CK5CSF4T?ref_=ast_author_mpb

In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Michalowicz, renowned author, speaker, and advocate for building unstoppable teams. With his extensive experience in the business world, Mike shares profound insights from his latest book, "All In: How Great Leaders Build Unstoppable Teams." Embark on a journey of leadership transformation as Mike discusses the innovative concept of camp recruiting and how it serves as the all-in approach to unleashing team potential. Gain valuable insights into redefining traditional recruiting methods and creating a culture that fosters team excellence. Key Takeaways Mike Michalowicz introduces the game-changing concept of camp recruiting, revolutionizing traditional hiring approaches. This all-in method engages potential team members through immersive experiences, fostering a community-driven environment and identifying individuals with the highest potential. The discussion emphasizes the importance of aligning personal goals with corporate achievements, creating a reciprocal dynamic that motivates team members to contribute their best. Financial transparency emerges as a crucial factor in building a strong team culture, offering insights into the company's financial health and instilling confidence. Striking a balance between supporting individual dreams and organizational goals becomes pivotal, with a focus on community values over a top-down culture. Despite challenges, the episode highlights the power of making an effort, genuine care, and support in creating a positive and thriving work environment. Mike Michalowicz empowers leaders to embrace the all-in approach, redefine team-building, and unlock the full potential of their organizations. More About Mike Michalowicz: Connect with Mike on LinkedIn - linkedin.com/in/mikemichalowicz/ Visit his website - mikemichalowicz.com/ Check out his Youtube - youtube.com/user/MikeMichalowicz Get a copy of All In: How Great Leaders Build Unstoppable Teams - amazon.com/All-Great-Leaders-Build-Unstoppable/dp/0593544501

In this episode of the Duct Tape Marketing Podcast, I go solo and explore into the world of Fractional Chief Marketing Officers or as I like to call it fCMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a new, different and more nimble approach to their business growth. Key Takeaways: Explore the game-changing concept of Fractional CMOs, highlighting the growing trend and its appeal to business owners seeking strategic marketing direction. In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The importance of leading with strategy, challenging the conventional project-based approach. The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. By embracing Fractional CMOs and prioritizing strategy-first methodologies, businesses can navigate the evolving marketing landscape and position themselves for sustained growth in 2024 and beyond.

In this episode of the Duct Tape Marketing Podcast, I interviewed Russell Henneberry, a renowned digital marketing consultant, speaker, and the founder of The Clikk newsletter. Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Russell shares invaluable insights on the resurgence of email newsletters. As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion. In this eye-opening discussion, Russell mentions the significance of email newsletters as a prime platform for making direct calls to action. Highlighting the importance of engagement derived from content marketing, he guides us through the balance of providing valuable content while seamlessly integrating strategic calls to action. Key Takeaways: Russell Henneberry provides the tactical strategies to transform subscribers into revenue. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion. Russell emphasizes the art of crafting engaging content with a purpose, seamlessly balancing information, inspiration, and entertainment. Dive into the approach of nurturing subscribers towards meaningful engagement and strategic calls to action. Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. Learn crucial metrics for success, from open rates to the quality of subscribers. Russell Henneberry provides a roadmap for mastering newsletters, offering insights to elevate your digital marketing strategy and turn subscribers into a valuable revenue stream. More About Russell Henneberry: Connect with Russell on LinkedIn - linkedin.com/in/russhenneberry/ Visit TheClikk.com - theclikk.com/ Get a copy of Digital Marketing for Dummies - amazon.com/Digital-Marketing-Dummies-Business-Personal/dp/1119235596

In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy. In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year. Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies. Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums. Key Takeaways: In this episode: Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy. Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads. Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach. Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age. More About Amanda Holmes: Connect with Amanda on Instagram - instagram.com/amanditaholmes/?hl=en Visit Chet Holmes International - chetholmes.com/ Get a copy of The Ultimate Sales Machine? - amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

In this episode of the Duct Tape Marketing Podcast, I interviewed Kenneth Wenger, an author, research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. We uncovered the intriguing world of artificial intelligence, exploring the complexities and ethical considerations associated with this rapidly evolving mainstream technology. Key Takeaways: In this insightful episode, Kenneth Wenger, author and CTO of Squint AI Inc, navigates the intricacies of our society's delimma with this rising technology: AI. Discussing its ethical considerations and societal impact as highlighted in his book: Is the Algorithm Plotting Against Us? A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Wenger discusses the current state of AI, emphasizing the exponential progress in models like the Transformer architecture. Unveiling the challenges and pitfalls, he stresses the need for responsible AI usage, exemplified by Squint AI's mission. Calling it Informed Automation, as opposed to Artificial Intelligence, our conversation covers the future of this technology, envisioning AI systems with a deeper understanding of context and autonomy. Wenger's thought-provoking insights provide a comprehensive guide for listeners, addressing the complexities of artificial intelligence and its potential impact on diverse industries. More About Kenneth Wenger: Connect with Kenneth on LinkedIn - linkedin.com/in/kennethwenger/?originalSubdomain=ca Visit the Squint AI Inc - squint.ai/ Get a copy of Is The Algorithm Plotting Against Us? - amazon.com/Algorithm-Plotting-Against-Us-Laypersons-ebook/dp/B0BZWRB9GZ?ref_=ast_author_mpb

In this episode of the Duct Tape Marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair advantage. With their extensive experience in the startup world, Ash and Hasan share profound insights from their book, "The Unfair Advantage: How You Already Have What It Takes to Succeed." Embark on a journey of self-discovery as Ash and Hasan discuss the concept of unfair advantages and how your unique story can be a powerful catalyst for entrepreneurial success. Gain valuable insights into the Miles framework, a strategic approach to identifying and leveraging your strengths. Key Takeaways Behind every story of success is an unfair advantage. Your unfair advantage is the element that gives you an edge over your competition. In this episode, I talk with Ash Ali and Hasan Kubba about how to identify your own unfair advantages and apply them to any project in your life. We talk about how to look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business. More About Ash & Hasan: Connect with Ash Ali on LinkedIn - linkedin.com/in/ashali/?originalSubdomain=uk Connect with Hasan Kubba on LinkedIn - linkedin.com/in/startuphasan/?originalSubdomain=uk Visit the Unfair Academy - theunfairacademy.com/ Get a copy of The Unfair Advantage - amazon.com/Unfair-Advantage-Startup-Success-Starts/dp/1788163311

In this episode of the Duct Tape Marketing Podcast, I'm going to talk about the top 5 marketing trends for 2024. We're cutting through the noise to focus on practical strategies that are actually making a difference. This isn't about chasing the next shiny object; it's about understanding the shifts that matter to small and mid-sized businesses. We'll dive into how these trends can help you connect more effectively with your audience and make a real impact in your marketing efforts and your business. Key Takeaways: Join me as we navigate what 2024 has in store, focusing on the implications of AI, video, and the future of consumer privacy just to name a few. In this episode, you'll learn: Artificial Intelligence (AI) has transitioned from being a trend to an integral part of daily operations. The search engine paradigm shift How integration of AI tools with video content creation is expected to enhance efficiency How the decreasing availability of third-party data and the growing importance of building trust to acquire first-party data How businesses need to go beyond automated solutions and provide personalized interactions to stand out in the competitive landscape. These learning points offer insights into the evolving marketing landscape and provide a foundation for businesses to adapt and thrive in 2024 and beyond.

In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity. With decades of experience generating millions in revenue, Anthony shared insights from his latest book, "The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success." Embark on a transformative journey as Anthony breaks down practical strategies to eliminate negativity, increase positivity, and redefine success. Explore the surprising intersection of sales expertise and self-help wisdom as Anthony discusses his unique perspective on personal development. Key Takeaways In this insightful episode, Anthony Iannarino, a luminary in B2B sales and bestselling author, unveils the transformative power of his Negativity Fast method. He explores the dynamic relationship between positivity and success, sharing a practical 30-day plan to detox from negativity. Anthony emphasizes the game-changing impact of gratitude, backed by science, on cognitive function and overall well-being. Delve into cognitive behavioral techniques and the A, B, C model for reshaping beliefs and cultivating a resilient mindset. Lastly, discover the profound effects of acts of kindness on personal well-being, as Anthony shares heartwarming stories from his own journey. This episode serves as a holistic guide for individuals seeking to break free from negativity, enhance their mindset, and achieve unparalleled success. More About Anthony Iannarino: Connect with Anthony on LinkedIn - linkedin.com/in/iannarino Connect with Jennifer on Facebook - facebook.com/thesalesblog Visit his Website - thesalesblog.com

In this episode of the Duct Tape Marketing Podcast, I unravel the intricacies of service marketing and dive into a groundbreaking approach that transforms expertise into scalable products. The discussion revolves around the revolutionary concept of productizing services and its profound impact on agency growth. Key Takeaways: Discover the game-changing strategy of productizing services, revolutionizing scalability, and enhancing profitability. From simplifying communication and shortening sales cycles to delivering a superior customer experience, learn how to navigate challenges and unlock unparalleled success in your service business. In this episode, you'll learn: The evolution of service marketing How to scale with clarity How to achieve profitability beyond expectations The customer-centric approach How to overcome diverse challenges Join me in this episode as we embark on a journey to revolutionize service marketing, unlocking the potential to turn expertise into scalable products. Listen now to gain a competitive edge and elevate your service business to new heights.

In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. I break down marketing strategy into five essential questions that you need to be able to answer if you want to be effective in your marketing efforts. This approach helps you focus on what's important, saving time and improving effectiveness. Key Takeaways: From understanding the need for a clear objective in guiding your marketing, to choosing the right platforms that resonate with your ideal client, this episode emphasizes the importance of focused efforts. An effective plan that aligns with your motivations and meets the needs of your ideal client is key. Developing the necessary capabilities is vital for successful execution, and measuring success with defined KPIs fosters continuous improvement. In this episode, you'll learn: The real essence of a marketing strategy. Five key questions to make your strategy more effective. Tips to align your marketing with your business goals. How to choose marketing actions that yield better results. Join me in this episode as we clear the confusion in marketing by answering five critical questions, setting the stage for unmatched success in your marketing strategy.

In this episode of the Duct Tape Marketing Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker. As the founder of Jennifer Watson Leadership, she is on a mission to help leaders heal and accelerate their deeper purpose of impact through vital wellness, leadership genius, and potent speaking. Embark on a journey from stress to success as Jennifer shares groundbreaking strategies for optimal health and performance in leadership. Explore the transformative power of morning rituals, focusing on the vital connection between nature, breath, and movement. Key Takeaways In this illuminating episode, Jennifer Watson, a seasoned healer and high-performance coach, shares transformative insights to guide leaders from stress to success. Emphasizing the pivotal role of morning rituals, she unveils a 3-step formula for leadership mastery, emphasizing sunlight exposure and intentional breathwork. Watson explores the vital connection between nature, breath, and movement, advocating for the transformative power of outdoor exposure and mindful practices. Through a practical guide, listeners gain actionable strategies for morning transformation, delving into the science-backed rituals contributing to optimal health. Watson's morning routine serves as an alchemical blueprint, merging stress reduction, mindset mastery, and physical well-being for holistic leadership excellence. From stress reduction strategies to fostering a people-centric culture, Jennifer Watson's expertise provides a comprehensive roadmap for leaders seeking to navigate the complexities of work and creativity while achieving peak performance and optimal health. Jennifer Watson's expertise provides a comprehensive roadmap for leaders aspiring to thrive in both their personal and professional lives. More About Jennifer Watson: Jennifer's site - https://www.jenniferwatsonleadership.com/ Connect with Jennifer on LinkedIn - https://www.linkedin.com/in/jennifer-watson-6b08b9121/ Get Your Free AI Prompts To Build A Marketing Strategy: Download now - https://ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/

In this episode of the Duct Tape Marketing Podcast, I interviewed Will Cady, Reddit's Global Brand Ambassador and founding Head of Karma Lab - a team of best-in-class creative and strategic minds, backed by media, marketing and ad industry experience that make them uniquely positioned to guide and collaborate with brands as they find their home on Reddit and around internet culture. Will's unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. His latest book 'Which way is North?' outlines seven directions, which help professionals divide their inner world into different experiences through meditation to convert anxiety into action. Key Takeaways Embark on a transformative journey through the seven directions, strategically open-ended questions designed to unlock creativity at the intersection of mysticism, marketing, and making. Will Cady shares insights on turning anxiety into a catalyst for innovation, the power of divergent thinking in strategic questions, and the integration of head and heart in the creative process. The episode explores the normalization of meditation and its potential to unlock human potential, offering a comprehensive roadmap for navigating the dynamic landscape of creativity and self-discovery. Tune in for practical tips and valuable insights into building a people-centric culture in the ever-evolving dynamics of work and creativity. More About Will Cady: Get Will's new book Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics - https://amzn.to/3Rka5Yb Connect with Will on LinkedIn - https://www.linkedin.com/in/willcady/ Get Your Free AI Prompts To Build A Marketing Strategy: Download now - https://ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

In this episode of the Duct Tape Marketing Podcast, I'm steering the ship solo, diving into the intricate world of marketing for professional services. Whether you're a consultant, agency, fractional CMO, or part of the legal and accounting landscape, this episode is tailored just for you. Join me as I unravel the unique challenges of marketing in the professional services industry and provide valuable insights to elevate your client-building strategies. Key Takeaways: Businesses often find themselves ensnared in seven deadly marketing mistakes, hindering growth and success in the professional services realm. Let's explore these pitfalls and uncover strategies to sidestep them: 1. Lack of Vision (01:25): Embark on a journey to success by establishing a clear vision for your business. Without a roadmap, you risk wandering aimlessly. I delve into the importance of having a strategic direction to guide your professional services endeavors. 2. Trying to Please Everyone (02:32): Discover why attempting to cater to a broad audience can be detrimental. I share insights on the power of narrowing your focus and tailoring your services to a specific target audience for more effective client connection. 3. Being Just Like the Competition (05:54): Stand out in the crowded professional services landscape by avoiding the pitfall of mirroring your competitors. I shed light on the significance of embracing your uniqueness to carve your niche and attract the right clients. 4. Wasting Marketing Resources (08:49): Every marketing resource is precious. I discuss the pitfalls of mismanagement and offer strategies for optimizing your marketing efforts to achieve maximum impact in the professional services industry. Stay tuned for the next episode, where I unravel the remaining three deadly marketing mistakes and provide actionable tips on steering clear of these traps. Get Your Free AI Prompts To Build A Marketing Strategy: Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer. Kai has spent years guiding organizations throughout Europe. His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation. Amid the pandemic's upheaval, Kai continued his mission, helping clients reimagine their work and navigate decisions in a time of immense pressure and uncertainty. Kai brings a wealth of experience, guiding organizations throughout Europe. Today, our discussion centers around his latest book, "Work, different: 10 Truths for Winning in The People Age." This podcast episode with Kai Anderson offers a deep dive into the transformative journey from employees to contributors, defining the people age, navigating the new rhythm of work, evolving leadership styles, and understanding the dynamics of the great resignation. Tune in for valuable insights on building a people-centric culture in the ever-evolving landscape of work. Key Takeaways Gain valuable insights into navigating the transformative shift from employees to contributors in the dynamic landscape of the people age. Kai illuminates the essence of this era, emphasizing the paradigm shift from command and control to a more balanced relationship between employers and contributors. Addressing the challenges of remote work, he introduces the concept of "The New Rhythm of Work" and advocates for finding synchronization in virtual environments. The discussion extends to the evolving role of leadership, with a focus on empathy as a crucial competency. Additionally, Kai delves into the great resignation phenomenon, shedding light on the quest for purpose and the changing preferences of individuals in the workforce. This episode offers a comprehensive exploration of building a people-centric culture in the context of the ever-evolving dynamics of work. More About Kai Anderson: Connect with Kai on LinkedIn - linkedin.com/in/kai-anderson-920602/ Get Work Different: 10 Truths for Winning in The People Age - amzn.to/3GvX2Ox Get Your Free AI Prompts To Build A Marketing Strategy: Download now - dtm.world/freeprompts Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign: Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch. Frank Cowell is a speaker, best-selling author, and entrepreneur in the San Diego, California area. With over 20 years of sales, marketing, and leadership experience, Frank serves as Chief Revenue Boss at his latest venture, Revenue Ranch. He works regularly with business owners and executives who are looking to grow faster and smarter. Frank is author of Building Your Digital Utopia, which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to revenue operations, business strategy, and digital marketing. Renowned for his expertise in accelerating agency growth. Frank's insights into mastering growth momentum and unveiling your agency's True North are invaluable for those seeking to elevate their agency success. Key Takeaways Emphasizing the importance of a clear True North, Frank guides listeners in defining a razor-sharp strategic direction that informs every decision. He introduces the concept of identifying the number one blocker to growth, encouraging a systematic approach to chip away at obstacles in quarterly cycles. Frank underscores the power of intimate knowledge about your audience, advocating for the ownership of a specific niche to navigate technological shifts successfully. The journey to agency success is framed as a continuous process, with a focus on success stacking and the creation of a culture of momentum. Tactical adaptability is key, with Frank advising agencies to leverage their relationships to initiate collaborative discussions within their niche, navigating evolving landscapes with confidence and purpose. More About Frank Cowell: Visit his Website - revenueranch.com Watch his Pitch Video - revenueranch.com/agency-freedom-video-access Get his book - amazon.com/Building-Your-Digital-Utopia-Systematically/dp/1544506147/ref=sr_1_1?crid=1SM4CK62PJAW7&keywords=Building+Your+Digital+Utopia&qid This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Key Takeaway: Strategy is one of the most essential elements to running a successful business today. Whether you are a business owner or a consultant, who doesn't understand why your marketing is not working the way it should, the Fractional CMO model could change your business. Fractional CMOs help companies and business owners develop strategic marketing plans in a more cost-effective solution as they are not full-time employees, but they have the expertise of a seasoned marketing executive. They will develop the marketing activities through strategic planning that could improve the relationship companies have with their clients, as they are able to understand better how to guide the perfect customer journey. Topics I Cover: [01:15] Introduction to the trend of Fractional CMOs [04:34] Why hiring Fractional CMOs is an appealing idea? [05:28] The role of a CMO in an organization [05:50] Comparing the cost of hiring a full-time CMO and a fractional CMO [08:55] How fractional CMOs focus on developing strategy [10:41] The importance of the Customer Journey Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

In this episode of the Duct Tape Marketing Podcast, I interviewed Tony DiSilvestro. Tony is a seasoned entrepreneur, business consultant, and author of the Business Scaling Blueprint. With a passion for helping businesses achieve exponential growth, Tony shared valuable insights into the challenges and misconceptions surrounding business scaling. Key Takeaways: Tony highlights the essential principles of scaling a business successfully by emphasizing the intrinsic nature of every business as a people business, underscoring the importance of human interaction and fostering a culture that prioritizes growth. The significance of meticulous systemization is highlighted, with a focus on defining brand pillars and implementing robust internal processes. Tony advocates for embracing technological advancements like AI while maintaining a balance with genuine human engagement for sustained relevance. The holistic approach to management involves continuous improvement, rigorous attention to Key Performance Indicators (KPIs), and recalibration for effective decision-making, laying the groundwork for unlocking exponential growth in any business. More About Tony DiSilvestro: Tony's Speaker Kit - drive.google.com/file/d/1e9HyZP5THntO5ugAsY4lBKCUZBioI5In/view Visit his website - tonydisilvestro.com/ Tony's book - The Business Scaling Blueprint - amzn.to/3uFpv1s Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360. Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services.

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Mershon. Phil Mershon is the director of experience for Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. Phil introduces the concept of the three M's—Memorable, Meaningful, and Momentous—as the foundation for crafting unforgettable experiences. He breaks down how events need to stand out, provide personal value, and create significant moments to become truly unforgettable. Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. Phil shares insights on measuring success through post-event surveys and a 30-day engagement plan, ensuring that the impact of the event extends well beyond its conclusion. Whether you're an event planner or looking to enhance your understanding of crafting exceptional experiences, Phil's expertise provides actionable strategies for hosting events that leave a lasting and meaningful impression. Questions I ask Phil Mershon: [00:57] What makes an event unforgettable? [02:50] Describe the 3 M method? [05:22] How can you utilize social media marketing to convey the purpose of an event? [07:52] How can you serve both audience and community ? [09:45] What are some of the ways to make both customer and employee experiences unforgettable? [12:29] What are some of the best practices for virtual event planning? [15:17] How do you measure the success of an event? [17:54] What are some of the ways to get people engaged before, during and after an event? [20:39] Where can people connect with you and grab a copy of Unforgettable? More About Phil Mershon: Phil's book: Unforgettable: The Art and Science of Creating Memorable Experiences - amzn.to/3MGMTSw Visit his website - philmershon.com/

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them. Key Takeaway: Businesses often make seven deadly marketing mistakes: lacking a clear vision, trying to please everyone, being just like their competition, wasting marketing resources, competing solely on price, succumbing to the idea of the week, and lacking measurable success criteria. Overcoming these mistakes requires a focused marketing strategy aligned with business objectives for creating a roadmap for growth. Topics I Cover: [01:25] Introduction to the 7 deadly marketing mistakes. [02:32] Number 1: No vision of where your business is headed. [03:47] Number 2: Trying to be all things to all people. [05:54] Number 3: Being just like the competition. [08:49] Number 4: Wasting precious marketing resources. [09:37] Number 5: Competing on price. [11:11] Number 6: Getting overwhelmed with the idea of the week. [13:16] Number 7: Having no way to measure your success. Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

In this episode of the Duct Tape Marketing Podcast, I interviewed Leanne Hughes, a renowned consultant, speaker, and facilitator who specializes in maximizing team potential through influential and contagious work experiences. Leanne shared insights from her expertise, focusing on her book, the "Two-Hour Workshop Blueprint." Discover how business-owners can design workshops that are fast, deliver strong results, and eliminate stress from the process. Key Takeaways: Leanne Hughes shares invaluable insights into the art of workshop facilitation, focusing on the strategic significance of the two-hour timeframe. The discussion delves into the transformative shift from traditional presentations to horizontal, engaging workshops, emphasizing the evolution of skillsets required for effective facilitation. Leanne guides listeners in identifying workshop opportunities by recognizing the telltale "how" questions in various contexts. Additionally, she provides practical tips for building rapport and connection with participants, highlighting the importance of pre-event communication and a thoughtful, engaging kickoff. Leanne's expertise shines through, offering a comprehensive guide for mastering workshops and delivering impactful, results-driven sessions that resonate with diverse audiences. Questions I ask Leanne Hughes: [00:49] Why did you choose a two-hour timeframe for your blueprint? [01:27] What's the difference between a workshop and a conference? [02:19] Do workshops require a different skillset? [04:40] How can businesses view workshops as products or lead generation tactics ? [06:20] What structure do you recommend for workshops to follow? [07:29] What are the best and most time-efficient workshop strategies? [10:22] How do you guarantee immense value for workshop attendees? [11:41] How do you build rapport and get people to contribute during workshops? [13:26] How does audience size effect a workshop? [14:32] What is power up? [16:08] Can you explain the value of metaphors in a workshop? [16:47] What are the best employee engagement activities? [20:06] Where can people connect with you and learn more? More About Leanne Hughes: Get the Two-hour Workshop Blueprint - https://2hourwork.shop/ Visit Leanne's website - https://www.leannehughes.com/ Connect with Leanne on LinkedIn - https://www.linkedin.com/in/leannehughes/ Subscribe to her Youtube channel - https://www.youtube.com/c/LeanneHughes

In this episode of the Duct Tape Marketing Podcast, I interviewed Jeffrey Hayzlett, a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman and CEO of C-Suite Network, home of the world's most trusted network of C-Suite leaders. Key Takeaways: The Hero Factor—a leadership philosophy emphasizing the prioritization of values, employee well-being, and community impact. Highlighting the importance of transparently publishing and living by these values, Hayzlett draws lessons from companies like Chick-fil-A and Starbucks. He underscores the relevance of conveying values consistently in both physical and digital realms. For CEOs aiming to instill change, he advises starting with defining and embodying core values. Humility, a key trait of hero leaders, is stressed as crucial in fostering a servant mentality towards employees and customers, ultimately shaping successful and impactful businesses. Questions I ask Jeffrey Hayzlett: [00:57] How do you view the expanding fractional C-suite industry? [02:23] What is the Hero Factor? [04:35] How do you instill values of radical humility in an organization? [06:00] Is there a universal set of values every company should adhere to? [06:54] As a company, how do you authentically communicate hero values? [08:56] In a competitive market, how can values be communicated to attract like-minded individuals? [11:56] Can a company's actions conflicting with its stated values send a message of its own? [13:24] In our increasingly digital world, are there specific techniques for communicating the hero factor? [14:11] What suggestions do you have for demonstrating radical humility to employees? [17:11] As a leader transforming company culture, how do you introduce the hero concept? [19:18] What role does humility play in this scenario? [20:06] Where can people connect with you and get a copy of the Hero Factor? More About Jeffery Hayzlett: Visit his website - https://hayzlett.com/ Buy a copy of The Hero Factor and win a Business Transformation Kit - https://www.herofactorbook.com/hero-factor

In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates. With his extensive experience in financial management, Todd is a leading expert in implementing strategies to protect small businesses from embezzlement while enhancing their profitability. Key Takeaways: Amidst the challenging landscape of small business finances, Todd Rammler sheds light on the critical issue of embezzlement. He emphasized the common ways small businesses fall victim to financial misconduct and highlighted the importance of preemptive measures to safeguard against such risks. During our conversation, Todd outlined the fundamental strategies businesses can employ to fortify their financial foundations. He stressed the significance of employee dishonesty insurance as a protective layer against potential embezzlement, a critical step often overlooked by many small businesses. Moreover, Todd underlined the necessity of maintaining strict internal controls, such as segregation of duties, even in small business settings. These measures, while challenging to implement in smaller organizations, are pivotal in minimizing vulnerabilities to financial misconduct. His insights on the proactive steps to prevent embezzlement and strengthen financial structures serve as a guide for businesses aiming to protect their bottom line. If you're seeking practical strategies to shield your small business from the risks of embezzlement while fortifying your profits, this episode is a must-listen. Todd Rammler's expertise promises to redefine your approach to safeguarding your finances as your business grows. Questions I ask Todd Rammler: [00:45] How do small businesses commonly fall victim to embezzlement? [01:49] Is it a common practice in small businesses to entrust all control to one individual? [02:18] What practices should and should not be employed to safeguard against embezzlement? [03:08] What is employee dishonesty insurance? [04:25] Do employees tend to feel distrusted when internal controls are implemented? [06:10] Can a stop gap measure like hiring an external CFO act as a deterrent to embezzlement? [08:29] Is investing in cybersecurity a proactive approach to protect against potential disasters? [11:45] What approach do you take in the initial 30 days as a fractional CFO for a small business? [13:24] How do you address the resistance of small businesses who are hesitant to adopt this financial strategy? [14:37] How do you effectively convey the importance of profitability to small businesses? [16:22]What guidelines do you have concerning labor and productivity costs? [17:55] Could you outline what a typical engagement entails when hiring a fractional CMO? [19:55] Where can individuals connect with you to explore more about your work? More About Todd Rammler: Make better financial decisions with Michigan CFO Associates - https://www.michigancfo.com/ Connect with Todd on LinkedIn - https://www.linkedin.com/in/toddrammler/ Free Worksheets - https://www.michigancfo.com/free-reports-whitepapers/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer - https://www.activecampaign.com/promo/dtm Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Stewart, a prominent fractional marketing officer (CMO) and a seasoned expert in the world of marketing strategy. With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he's worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Ryan has made it his mission to lead businesses towards unprecedented growth through this unique approach, and during our conversation, he generously shared the secrets behind his successful strategies. Key Takeaway: In today's complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. He broke down the core elements of his 90-day approach that consistently delivers remarkable results. If you're ready to revolutionize your marketing strategy and unlock unprecedented growth for your business, this episode is a must-listen. Ryan Stewart's expertise and insights promise to redefine your approach to marketing in the digital age. Questions I ask Ryan Stewart: [00:47] How do you define fractional CMO? [03:18] What are the main challenges for those attempting the fractional CMO model? [07:17] What is you cross-channel acquisition strategy? [11:13] Why is video an important part of your content strategy? [14:00] Where does AI fit in the content and strategic realm? [17:30] How deep into financials and metrics do you get before taking a client on? [19:01] What makes your method so different from others? [20:58] Are there any overlooked channels or platforms worth exploring? [22:02] Where can people learn more about your work? More About Ryan Stewart: Work with Ryan at Ryan Stewart Consulting - https://rsc.llc/ Explore Ryan's training program, The Blueprint Training - https://theblueprint.training/ Connect with Ryan on Youtube - https://www.youtube.com/channel/UC0RQ0xqm3WHqa5ilpUe1FAg This episode of the Duct Tape Marketing Podcast is brought to you by; DeskTeam360 - https://deskteam360.com/DTMOffer for 10% off and Shopify - Sign up for a $1/month trial period at shopify.com/dtm

In this episode of The Duct Tape Marketing Podcast, I interviewed Julia McCoy, a leading expert in AI-optimized content creation. As the president of Content at Scale, Julia is spearheading major initiatives for what's quickly become one of the most sought-after AI content writing tools for SEO marketers globally. An eight-time author with a flair for building successful businesses, Julia grew her writing agency, Express Writers, to a remarkable $5 million in revenue with a team of over 100 staff members. Recognized as one of the top 10 content marketers to follow in 2023, she is acclaimed for her compelling content strategies that not only elevate business growth but also generate tangible revenue. And now, she's at the forefront of teaching marketers how to leverage AI to exponentially increase their blog's authority, volume, and traffic. Key Takeaway: AI-driven content creation is not just a trend; it's a game-changer that's reshaping the content marketing landscape. In our conversation, we uncover how businesses can tap into their SEO marketing potential by harnessing AI to produce high-quality, optimized content efficiently. We discuss the critical skills necessary for content creators to stay competitive and provide insights on the strategic integration of AI for bolstering blog impact and search engine rankings. This episode is a must-listen for those looking to elevate their content strategy and capitalize on the transformative opportunities AI presents in the digital marketplace. Questions I ask Julia McCoy: [01:08] What sets this era of the content game apart for you? [01:32] You once said AI was evil, what triggered your shift in that perspective? [04:36] How does Content at Scale outshine other similar tools? [06:20] In what ways does AI excel in content writing that can challenge even human writers? [07:56] What guidance do you have for content writers looking to embrace AI? [09:50] How can we encourage individuals to view content as a central element of their business strategy? [10:56] How do you create content that generates results? [13:01] How does this AI tool optimize for SEO and what formats can it use? [15:04] What's your advice for marketers looking to repurpose existing content effectively? [16:18] What's the best way to start exploring Content at Scale? [18:15] Where else can people connect with you and learn more about your work? More About Julia McCoy: Publish High Ranking Content Instantly with https://contentatscale.ai/?fpr=ducttape Connect with Julia on linkedin.com/in/juliaemccoy/

In this episode of The Duct Tape Marketing Podcast, we explored the art of customer recovery with Jon Picoult, a renowned customer experience expert and author of "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans." Key Takeaway: In the world of customer experience, mishaps are inevitable. However, by approaching customer recovery with style, empathy, and exceptional ownership, businesses can turn these situations into opportunities to create raving fans. Remember, a well-handled recovery can often leave a more positive impression on customers than a problem-free experience. Questions I ask Jon Picoult: [01:01] How does somebody become a customer experience expert? [02:48] How do you unify decision-makers in an organization around a customer experience vision? [05:27] As the pandemic's impact led to relaxed customer service, are we now entering an era where customers have heightened expectations? [06:56] What role do you see speed playing in today's market? [09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Have you encountered instances where customers were willing to pay more for exceptional service? [15:10 What are the best strategies for fixing a poor customer experience? [17:56] How can someone begin to identify and address gaps in their customer experience? [19:52] What role will A.I. play in shaping the future of customer service and experience? [21:19] Where can our listeners connect with you and explore your work further? More About Jon Picoult: Learn more about Jon's book, FROM IMPRESSED TO OBSESSED: 12 Principles For Turning Customers And Employees Into Lifelong Fans - http://www.impressed2obsessed.com/ Learn more about Jon and his company - https://watermarkconsult.net/jon-picoult/about/ Watch Jon's story about The Best Service Recovery… Ever! - https://youtu.be/Z2iBxdF1lNg?si=6H2NycnhjXY5q-by This episode of the Duct Tape Marketing Podcast is brought to you by DeskTeam360. GET 10% OFF when you sign up here deskteam360.com/DTMOffer

In this episode of the Duct Tape Marketing Podcast, I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics. With a focus on transforming raw data into actionable insights, Databox has carved out a niche for itself, offering unique solutions for businesses to visualize their metrics in a customized manner. Peter, with his rich background in data analytics and his leadership at Databox, brings a fresh perspective to the challenges and opportunities in the world of marketing analytics. Key Takeaway: Peter and I dove into the world of data measurement, emphasizing the transformative power of turning raw figures into actionable insights. Peter shared the significance of looking beyond just the present numbers and understanding historical patterns and the importance of harnessing the power of data tools for any size company. The rising importance of predictive AI-driven analytics became clear, hinting at a future where forecasts will shape decisions. Questions I ask Peter Caputa: [0:48] What exactly does Databox do? [02:06] Can you share your experience starting with an early-stage company (Hubspot) that eventually went public? [07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] Many tools only show real-time data, making historical comparisons challenging. What's your take on that? [09:55] At what company size does implementing a tool like Databox become beneficial? [12:46] As we move towards predictive analytics, how is Databox addressing this trend? [15:11] Attribution remains a challenge. How can businesses approach it more effectively? [17:41] Can you elaborate on benchmark groups and how someone can participate? [19:01] Is it possible for users to bring their own groups for benchmarking? [20:54] Where can listeners connect with you and learn more about Databox? More About Peter Caputa: Check out Databox - https://databox.com/ Connect with Peter on LinkedIn - https://www.linkedin.com/in/pc4media/ This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360 https://deskteam360.com/dtmoffer

In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Key Takeaway: From the design of his book cover to the clear title, Simply Put: Why Clear Messages Win―and How to Design Them, Ben highlights the importance of simplicity. He talks about concepts like fluency and discusses how the things we perceive as easy often bring about positive reactions. Ben and I explored the five key principles of simple messaging: being beneficial, focused, salient, empathetic, and minimal. Understanding these principles can significantly impact the way you market your business. Questions I ask Ben Guttmann: [01:32] What was the thought process that went into trying to make the book cover as simple as possible? [04:56] Why do clear marketing messages win? [06:30] Do you find it is actually harder to be simple? [10:48] Is simplicity a technique that people can actually use in some ways to mislead? [12:05] What are some examples of great messages and why? [14:03] What are the five principles of how to create simple and effective marketing messages? [15:33] How do you show empathy in your marketing message? [19:10] How can people connect with you and where can they find your book? More About Ben Guttmann: Get Ben's book - Simply Put: Why Clear Messages Win — and How to Design Them - https://amzn.to/3QaH9mn Connect with Ben on LinkedIn - https://www.linkedin.com/in/benguttmann/ Like this show? Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 -, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!