The Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue. The thoughtful and wholesome "don't worry about it" mentality almost bankrupted him once. In this episode, he shares how the key to profit isn't cutting costs by cutting corners but by providing high-quality service and offering multiple options to customers. Joe Crisera introduces the concept of 'Pure Motive Service,' which involves providing solutions prioritizing: Quality Reliability Safety, and Health. He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service. Key Takeaways Providing high-quality service and multiple options can significantly increase revenue for home service contractors. The concept of 'pure motive service' involves providing solutions prioritizing quality, reliability, safety, and health. Managing opportunities and anticipating future needs are crucial for delivering exceptional service. Marketing plays a vital role in communicating the value of a service and building trust with customers. More About Joe Crisara: Add Service MVP on LinkedIn - https://www.linkedin.com/company/servicemvp/ Check out his Website - http://servicemvp.com/ Grab a copy of What Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service Sales - https://amzn.to/3LwhNfD Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it's been, and where it's going. In other words, Air, King, and now AI-generated? I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation? With the approach of producing 'Pillar Content' and breaking it into subtopics. The best use of many AI tools is to 'produce good content in the easiest way possible', which to me is video—producing and repurposing it into various formats. I also discuss the 'Content Sprint Methodology,' which involves using AI to generate additional assets based on the original content. Key Takeaways Content is essential for building trust and authority. AI can be a valuable tool for content creation, but it is best used to generate ideas and enhance original content. Producing pillar content and breaking it into subtopics is an effective strategy for creating valuable and relevant content. Using AI to create videos and repurpose content can save time and effort in content production. The content sprint methodology involves starting with original content and using AI to generate additional assets. Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode was brought to you by: ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Wix work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. https://www.wix.com/studio

In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. I've never really understood the insane popularity of Simon Sinek's 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that particular video so popular?! Regardless, Marketers often make marketing too complicated anyway. Fun fact: complexity in marketing is just disguised incompetence. Chasing trends is a recipe for failure, and you shouldn't just repurpose your content but make it purposeful. I also draw special attention to the significance of customer experience as the true differentiator and the importance of measuring marketing effectiveness. Stick around for 10 minutes of me crossing the line between fact and opinion as I share all I learned in my experience in the industry in a few words of wisdom, all in one belief system that you can adopt to run your agency better. Key Takeaways (Or What I Believe) Share a distinct and uncommon point of view about your business and its offerings to differentiate yourself in the market. Focus on solving your ideal client's problems rather than just promoting your products or services. Create purposeful content and use marketing automation to personalize your interactions with customers. Build long-term relationships with customers and prioritize customer experience as the true differentiator. Measure the effectiveness of your marketing activities to avoid wasting time and money. Use data to gain insights and make informed decisions. Avoid unnecessary complexity in marketing and strive for simplicity and clarity. Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape Wix work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. https://www.wix.com/studio

In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there's a lot of noise and confusion surrounding this idea. People want to learn and are learning by doing but don't feel quite there yet. If you're one of those people reading this, Are you ready to put that title on your LinkedIn profile? More so; What does it mean to be a Fractional CMO? What are the skills required? How can this role significantly impact your agency's growth strategy? Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. This approach ensures that every tactic and channel contributes to the company's long-term goals. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. Technical Skills: Besides strategy, a fractional CMO must possess strong technical skills to advise on and implement marketing technologies that optimize operations and enhance efficiency. Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential. A fractional CMO must demonstrate the impact of marketing initiatives on the company's bottom line, proving their value through continuous improvement. Strategy First: Lastly, Strategy First! Every engagement should start with a well-defined marketing strategy that aligns with the business's objectives. This strategy-first mindset allows Fractional CMOs to provide clear direction and measurable results, setting the stage for successful marketing initiatives. This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Wix work in sync with your team all on one canvas, reuse templates, widgets and sections across sites. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites. https://www.wix.com/studio Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'. We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employees and the issues that their employees care about. Andrew Cooper also explores turning in business and the cyclical nature of societal challenges. He suggests that companies should authentically align their actions with their values and navigate the balance between doing the right thing and the potential cost. Cooper also discusses the educational potential of virtual and mixed reality in understanding complex societal issues. Key Takeaways Ethical leadership is crucial in shaping the future of business Companies need to care about their employees and the issues that their employees care about Authenticity is key in balancing the potential cost of doing the right thing Virtual reality and mixed reality have educational potential in understanding complex societal issues Chapters [00:00] Introduction: Andrew C. M. Cooper and 'The Ethical Imperative' [02:32] Leading with Consciousness: The Ethical Imperative [05:17] The Impact of the Pandemic on Business Practices [10:12] Navigating the Balance: Doing the Right Thing vs. Cost [17:27] Exploring Complex Societal Issues through Virtual Reality [20:36] Conclusion: Connect with Andrew C. M. Cooper More About Andrew C.M. Cooper: Add Andrew Cooper on LinkedIn - https://www.linkedin.com/in/accooper/ Check out his Website - https://www.andrew-cooper.com/ Grab a copy of The Ethical Imperative: Leading with Conscience to Shape the Future of Business - https://www.amazon.com/Ethical-Imperative-Leading-Conscience-Business/dp/1394274831? Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by: Oracle: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape Wix: work in sync with your team all on one canvas, reusing templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for his groundbreaking strategies, which have contributed to multiple successful launches totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made him a go-to authority for entrepreneurs and businesses looking to achieve lasting success. In this episode, he discusses the reasons behind the highly anticipated revision of his book Launch. He explores why an update was necessary and what it takes to launch a successful product—from the initial concept to post-launch strategies. "We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product's entry into the market. Whether you're a salesperson, a coach, launching a new product, or looking to revamp your current strategy, this episode is packed with real-world advice sure to stand the test of time. Key Takeaways With advice relevant 30 years ago and will continue to 300 years from now, Jeff Walker shares critical insights into mastering product launches, emphasizing the importance of understanding your market, perfect timing, and pre-launch audience engagement. He discusses leveraging psychological triggers like scarcity and social proof (here's to you Apple) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty. More About Jeff Walker: Check out his Website - https://calendly.com/url?q=https%3A%2F%2Fjeffwalker.com%2F Follow him on X - https://x.com/jeffwalker Grab a copy of Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams - https://www.amazon.com/Launch-Updated-Expanded-Anything-Business/dp/1401974732 Check out the new launch of PFL and Join his Launch Masterclass to discover the 3 simple steps to launch an online course, membership class or coaching program https://productlaunchformula.com/masterclass24/ If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming the new cold calls and how sales teams can harness this untapped powerhouse to drive better results. He explains that integrating DMs into your sales-management strategy could be the key to unlocking more personalized, efficient, and successful sales processes. Key Takeaways We've all experienced the declining effectiveness of traditional cold calls, but have we explored the potential of DMs as a high-conversion sales tool? DMs might just be the final frontier for your business sales strategy. Sean Malone and I discuss DMs, which are emerging as a critical component of modern sales-management strategies. As DMs continue to be a sacred place for most people online, he emphasizes the importance of understanding the nuances of DM communication, including personalization, timing, and the art of crafting a compelling message that resonates with potential clients—not just anybody. You want a potential client, a lead, not just a dead end, so perhaps don't pitch until the 5th DM. Incorporating DMs into your sales-management toolkit is a strategic approach that balances automation with a human touch. He explains the benefits of DMs in building stronger customer relationships, increasing engagement, and ultimately driving higher conversion rates. In this episode, you'll learn how to optimize your sales-management practices with DMs, why they're becoming an essential sales tool, and how to leverage this approach for your agency's success. More About Sean Malone: Add Sean Malone on LinkedIn - https://www.linkedin.com/in/seanmalone028/ Check out his Website - https://flowchat.com/ Subscribe to Flow Chat's Youtube channel - https://www.youtube.com/c/flowchat If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively compete and dominate in your market. Key Takeaway: The marketing strategy pyramid provides a robust framework for developing a comprehensive strategy. The pyramid consists of three primary layers: brand strategy, growth strategy, and customer strategy, all built upon the foundation of your overarching business strategy. Brand Strategy: Focus on identifying your ideal customer, refining your messaging to solve their biggest problems, and ensuring your visual identity supports your brand promise. Growth Strategy: Employ tactics to attract, build trust, and convert prospects into customers. This includes content creation, advertising, and communication strategies that drive sales and create awareness. Customer Strategy: Develop an excellent post-sale experience to wow customers, retain them, and generate referrals. This involves creating a seamless onboarding process, maintaining ongoing communication, and ensuring customer satisfaction. Team Strategy: Ensure your team is aligned with your business, brand, growth, and customer strategies to deliver a consistent and high-quality experience. If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode. Connect with me on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to transform ordinary spaces into extraordinary destinations. His insights offer a comprehensive guide to building and managing successful business retreats. Kevin Rains' extensive experience with hospitality and retreat management provides listeners with practical tips and advanced techniques to enhance their retreat offerings. He explains the importance of understanding guest needs, the role of personalized experiences, and creating a welcoming environment that encourages relaxation and connection. This episode is a must-listen for anyone looking to elevate their business retreats and achieve outstanding results. Key Takeaways We've all considered a business retreat to rejuvenate our teams, but have we considered what makes them truly successful? Kevin Rains and I discuss the rising popularity of business retreats and their unique advantage in fostering team cohesion and innovation. He stresses the importance of crafting personalized experiences and creating an environment that feels like a home away from home. Kevin Rains shares strategies for effective retreat planning and execution, emphasizing the need for clear goals and robust logistical support. He states that attention to detail, understanding guest preferences, and creating memorable moments are essential for driving satisfaction and repeat visits. In this episode, you'll learn how to design impactful retreats, why personalization matters, and why all these strategies are crucial for long-term success in the hospitality industry. More About Kevin Rains: Check out his Website - dappledlightadventures.com/ Follow him on Instagram - instagram.com/kevin_rains/?hl=en If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn's advertising platform and his ability to optimize ad campaigns for maximum ROI. His insights provide a comprehensive guide to transforming clicks into clients through effective LinkedIn Ads strategies. AJ Wilcox's extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. He explains the nuances of LinkedIn's advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. This episode is a must-listen for marketers leveraging LinkedIn Ads to drive business growth and achieve substantial results. Key Takeaways I know we've all clicked on a Facebook ad or two before, but have we clicked on a LinkedIn ad? Though we see them every time. AJ Wilcox and I discuss LinkedIn ads' rising popularity and unique advantage in B2B marketing. He stresses the importance of optimizing ad spend and creating high-impact content. He shares strategies for effective targeting and measuring success, ensuring every dollar spent contributes to achieving marketing goals. He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions. In this episode, you'll learn how to hack LinkedIn Ads, why Meta struggles to compete, and why all these strategies are essential for long-term agency growth. More About AJ Wilcox: Check out his Website - b2linked.com/ Follow him on LinkedIn - linkedin.com/in/wilcoxaj

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Kelly Campbell, a trauma-informed leadership coach and the author of Heal to Lead: Revolutionizing Leadership Through Trauma Healing. Kelly Campbell specializes in guiding leaders to integrate trauma awareness into their leadership styles, fostering supportive and effective team environments. With a deep understanding of how unprocessed trauma can influence behavior and leadership dynamics, They offer an interesting perspective and a novel lens for transforming workplace culture. Key Takeaways What is Trauma, and do we have enough (that's right) enough of it? Kelly Campbell defines trauma as "unintegrated energy and information" that overwhelms the nervous system, affecting how leaders respond to stress and interact with their teams. We discuss the critical role of trauma-informed leadership in creating a supportive and innovative work environment. By acknowledging and addressing personal and collective trauma, leaders can enhance trust, collaboration, and psychological safety within their organizations. We probably won't go as far as to call it a "safe space" as, according to them, only your employees can determine that. But a "supportive environment," for sure. T - Trauma L - Leadership C - Consciousness Kelly Campbell emphasizes the importance of self-awareness in leadership. They explain that many leaders unconsciously exhibit people-pleasing or controlling behaviors, which can undermine team morale and productivity. Through self-reflection and trauma healing, leaders can shift from reactive to responsive behaviors, understand their internal biases, and foster a culture of openness and growth. Understanding and integrating trauma-informed leadership practices improves individual well-being and drives organizational success by enhancing employee engagement, innovation, and retention. More About Kelly Campbell: Connect with Kelly Campbell on LinkedIn - linkedin.com/in/kellylcampbell/ Visit their Website - klcampbell.com/ Grab a Copy of Heal to Lead: Revolutionizing Leadership through Trauma Healing - amzn.to/4cE6j4X If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to Make it to the End with No Regrets. Wellman is known for her unique approach to living a life free from regrets by embracing our mortality and using it as a catalyst for meaningful change. Her insights offer a fresh perspective on how to live a life that is not only full but astonishingly alive. Jodi Wellman's journey into existential exploration and positive psychology provides listeners practical tools and motivational strategies for making the most of every moment. She emphasizes that confronting our mortality can lead to a profound shift in prioritizing and approaching our lives. This episode is a must-listen for anyone seeking a more intentional and regret-free life. Key Takeaways You're only young once, says John Craige, but I often wonder: How often are you old? Alluring, yet taboo. Compared to other cultures, On this side of the planet, we're usually weird about the subject of Death. According to this episode's guest, It all starts with our denial. In her Tibetan Book of Death but with humor, Jodi Wellman reveals how embracing our mortality can be a powerful motivator for living fully without regrets with You Only Die Once. She emphasizes balancing vitality with meaning, setting anticipatory goals, and the importance of community and accountability in achieving a fulfilling life. Stick with us and learn how we can transform our lives into an astonishingly vibrant journey by making bold choices and integrating pleasure and purpose into our routines.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has close to 30 years of experience in the marketing industry and has been featured in prominent media outlets like Rolling Stone and Fangoria. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. Key Takeaways Jesse Wroblewski highlights the importance of adopting a supervillain mindset to differentiate your brand. He explains that smaller businesses should use creativity and wit to compete with more prominent, established brands rather than trying to outspend them. He emphasizes the value of polarization in marketing, stating that being loved by a few is better than being mediocre to many. He also introduces his "universe of differentiation" concept, outlining practical ways to stand out in a crowded market. Authenticity is crucial for successful differentiation, and brands should align their unique selling propositions with their core values and strengths. More About Jesse Wroblewski: Connect with Jesse Wroblewski on LinkedIn - decommoditized.com/ Visit his Website - decommoditized.com/ Grab a Copy of Marketing For Supervillains - amazon.com/Marketing-SuperVillains-Diabolical-Differentiation-Decommoditization/dp/B0CLBNDVLF/?tag=mfsvwebsite Check out his Youtube - youtube.com/channel/UC5hCtafiRpMWtD6dUI4yYQw If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with over five hundred organizations in forty-eight industries to create high-performing people and teams. The concept of "Thoughtfully Fit" is a framework designed to help individuals and teams enhance their performance and navigate challenges with greater agility. This episode is packed with rare insights on transforming any agency's leadership approach by integrating thoughtful practices into your daily routines and organizational culture. Key Takeaways Darcy Luoma explains the "Thoughtfully Fit" framework, emphasizing self-awareness, agility, self-management, and building stronger interpersonal relationships. Our conversation provides practical tips for integrating the "Thoughtfully Fit" principles into your daily leadership practices. These tips help leaders at all levels foster a more thoughtful and practical approach to managing teams. She also highlights the broader implications of adopting this mindset, including personal growth and a more fulfilling professional life. By focusing on thoughtful practices, leaders can achieve a balance that enhances their personal and organizational success. Leaders can improve decision-making, adaptability, and team dynamics by reflecting on their actions and fostering a collaborative environment. More about Darcy Luoma Visit her Website - darcyluoma.com/ Check out her LinkedIn - linkedin.com/in/darcyluoma/ Grab a copy of Thoughtfully Fit: Your Training Plan for Life and Business Success - amzn.to/3RpeLNp

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth. Known for his no-nonsense approach, he combines real-world research with systems design to develop effective business and growth strategies. In our conversation, Doug Davidoff defined the concept of hypothesis-driven growth and explained how businesses can leverage this approach to turn data into revenue. Key Takeaways Dough Davidoff emphasizes the importance of hypothesis-driven growth, where businesses form hypotheses, test them, and learn from the outcomes to make data-driven decisions. He distinguishes between speed and velocity, highlighting that true progress comes from moving in the right direction. A strong Rev Ops function is crucial for optimizing revenue generation, enabling marketing, sales, and customer success teams to work cohesively. While embracing organizational silos, he stresses the need for proper context and communication. Companies can use well-designed frameworks to align strategies across departments, ensuring consistent and scalable business growth. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts More About Doug Davidoff: Connect with Doug Davidoff on LinkedIn - linkedin.com/in/doug-davidoff-76396b1/ Visit his Website - liftenablement.com/ Grab a Copy of The Revenue Acceleration Framework: A Proven Roadmap to Transform and Dynamically Grow Your Business - amzn.to/45BVkqJ

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. Sammons shares her unique journey, from a successful career in financial advisory to embracing her passion for music. Her story exemplifies how following one's passion can lead to unexpected synergies and a more fulfilling professional life. Key Takeaways Stephanie Sammons shares her journey of embracing her "passion" (as most people in the industry detest calling it) for music alongside her financial planning career, highlighting the courage needed to pursue dreams at any age. She discusses balancing her dual careers, the transferable skills between financial planning and songwriting, and the importance of community support in both fields. She emphasizes creating space for creativity through daily routines, illustrating how integrating passion into professional life can lead to a more fulfilling and enriched career. More About Stephanie Sammons Check out her Professional Website - https://sammonswealth.com/ Listen to Time and Evolution - https://stephaniesammons.com/ Follow her on LinkedIn - https://www.linkedin.com/in/stephaniesammons/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this Duct Tape Marketing Podcast episode, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework. Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growth and balance. Beginning with the Metronome effect, in our conversation, Shannon Susko reveals how the Metronomics framework can revolutionize the way CEOs and leadership teams approach growth, strategy, and execution. Key Takeaways Like a Metronome, the CEO sets the speed of things. Shannon Susko's "Metronomics Framework" transforms businesses by bridging the gap between strategy and execution, emphasizing the role of CEOs as consistent leaders and fostering cohesive, accountable leadership teams. This growth operating system focuses on setting long-term visions, breaking them into short-term goals, and utilizing a behavioral accountability platform to maintain team alignment and productivity. By navigating the three growth phases—foundation, momentum, and compounding—Metronomics ensures sustainable growth and a balanced, enjoyable work environment. More About Shannon Susko: Connect with Shannon Susko on LinkedIn -linkedin.com/in/shannonbyrnesusko/ Visit Shannon's Website - metronomics.com Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836. Scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then let me know what you loved most about the episode.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the Technology Management Department at the University of California, Santa Barbara, and a digital fellow with Stanford's Digital Economy Lab and MIT's Institute for Digital Economy. He conducts field research on the future of work involving robots and AI, exploring how these technologies reshape skill development and training in various industries. His latest book, "The Skill Code: How to Save Human Ability in an Age of Intelligent Machines," breaks down the significant shifts in how skills are acquired in the modern workforce. Key Takeaways Matt Beane explains that traditional skill development is becoming obsolete due to advanced technologies, impacting hands-on experience across various industries. In fields like robotic surgery, policing, investment banking, and bomb disposal, intelligent systems enable experts to work independently, disrupting the apprenticeship model. Organizations must adapt training methods to ensure practical skill acquisition by creating structured learning environments where novices engage with new technologies. By asking better questions and fostering a culture of continuous improvement, businesses can effectively integrate AI and robotics into training programs while maintaining high professional standards. More About Matt Beane: Connect with Matt Beane on LinkedIn - linkedin.com/in/mattbeane/ Visit his Website - mattbeane.com/ Read the first chapter of The Skill Code - ducttapemarketing.mattbeane.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies. He simplifies complex marketing concepts, making it easier for businesses to understand and enhance their customer journeys. In this episode, we unravel the evolution of marketing funnels as he offers practical techniques to increase conversions. Key Takeaways Marketing Funnels or the Customer Journey? The concept of Marketing Funnels lies in viewing them as dynamic customer journeys rather than static paths. Mikael Dia explains that marketing funnels have evolved into orchestrated journeys that guide potential customers from awareness to conversion and beyond. He emphasizes the importance of continuously optimizing and testing your funnels, advising against the common misconception that a funnel is a one-time setup; you dust your palms, and that's it. Regular analysis and adjustments are essential to improve performance and adapt to changing market conditions. Furthermore, Segmenting your audience is crucial for effective funnel optimization. Mikael Dia suggests that businesses collect and analyze data to identify their ideal customers, tailoring their approaches to meet specific needs and behaviors better. Utilizing the right tools, like Funnelytics, can significantly enhance this process by helping marketers visualize data, run experiments, and make data-driven decisions. Businesses can increase their conversion rates and create seamless, engaging customer journeys by focusing on continuous improvement and leveraging the right tools. More About Mikael Dia: Connect with Mikael Dia on LinkedIn - linkedin.com/in/mikaeldia/ Visit his Website - funnelytics.io/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned expert on innovation and creativity. Frederik Pferdt helped shape one of the most fabled creative cultures in the world. He founded Google's Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade. He has also worked with dozens of international government agencies, organizations, and businesses ranging from the United Nations to NASA to the NBA. His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets. Dr. Pferdt shares his insights on how not just optimism but radical optimism can transform our relationship with the future, helping us create a world we want to live in. Key Takeaways The key to thriving in an uncertain world lies in embracing radical optimism. He explains that radical optimism is about more than just seeing the glass as half full; it's about looking for ways to fill the glass even further. By shifting our perspective (state of mind) to focus on possibilities and opportunities, we can transform challenges into chances for growth. Dr. Pferdt emphasizes the importance of changing our mindset to a "mind state" – a fluid, adaptable approach to thinking that can be adjusted based on immediate circumstances. This helps individuals become more resilient and proactive in the face of change, rather than being overwhelmed by it. He also highlights the role of compulsive curiosity in driving business innovation and personal growth. By continuously questioning and seeking to learn more about the world around us, we can stay ahead of changes and better prepare for the future. This curiosity, paired with unreserved openness to new ideas and experiences, can lead to unexpected and rewarding opportunities. In this episode, Dr. Pferdt offers practical advice on how to cultivate radical optimism and develop a future-ready mindset. He shares personal stories and examples from his work at Google and Stanford University, illustrating how these concepts can be applied in real-world scenarios to achieve remarkable results. Dr. Pferdt's insights provide valuable guidance for anyone looking to gain freedom from the fear of the future and thrive in an ever-changing world. By adopting a proactive approach to the future, we can create a future we desire, rather than waiting passively for it to unfold. More About Frederik Pferdt: Connect with Frederik Pferdt on LinkedIn - linkedin.com/in/fgpferdt/ Visit his Website - linkedin.com/in/fgpferdt/ Grab a copy of What's Next Is Now: How to Live Future Ready -amzn.to/4bF8xRH Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships. She shares her insights on how businesses can transform their approach by fostering engaging online communities, ultimately raising profits and enhancing member experiences. Key Takeaways According to Gina Bianchini, it all begins with "people magic" and how leveraging advanced software and AI can revolutionize online communities. She explains that the key to a thriving community is not the size but the quality of member connections. By focusing on building relationships between members, marketing agencies can create a self-sustaining network that becomes more valuable with each new member. She also emphasizes that an online community should help members achieve progress and build meaningful relationships. She shares that the most successful communities are those that address transitions in members' lives, such as starting a new job or moving to a new city, and provide support during these pivotal moments. This approach not only enhances member engagement but also boosts retention and revenue. In this episode, Gina Bianchini shares an enlightening case study for creating and maintaining vibrant online communities that drive growth and profitability. She also mentions the importance of having a clear purpose and using AI to facilitate introductions and interactions among members. This episode offers a unique solutions for businesses looking to harness the power of online communities to elevate their brand and achieve sustainable growth. More About Gina Bianchini: Connect with Gina Bianchini on LinkedIn - linkedin.com/in/ginabianchini/ Visit her Website - mightynetworks.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and build lasting relationships through personalized and thoughtful gifting strategies. Through his experience, he reveals the transformative potential of creative gifting in client acquisition, showcasing how agencies can stand out in a crowded market and foster strong, meaningful connections with their clients. Key Takeaways Steve Gumm, CMO of Gilded Box, emphasizes the power of personalized gifting in marketing, demonstrating how businesses can effectively attract and retain clients through thoughtful and unique gift campaigns. The process involves understanding the client's needs and preferences, designing customized gifts that resonate on a personal level, and leveraging these gifts to build trust and open new opportunities. He explains that successful gifting campaigns are not about the monetary value of the gifts but the thought and personalization behind them. This approach creates memorable experiences that leave a lasting impact on clients, making them more likely to engage and maintain a long-term relationship with you: the business. This episode offers age-old wisdom for businesses looking to enhance their client acquisition efforts through the classic personalized gifting technique. More About Steve Gumm: Connect with Steve Gumm on LinkedIn - linkedin.com/company/gilded-box Visit his Website -gildedbox.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections. As the head of a video marketing agency for doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial journey, which includes managing gyms, a bakery, and food service companies, provides him with a unique perspective on business and marketing. During our insightful conversation, we discussed the emerging concept of 'intelligent content splintering' and explored how repurposing video content can maximize your marketing efforts. Atiba de Souza shared his systematic approach to breaking down long-form videos into engaging short-form content that resonates with different audience segments. We also discussed the role of AI in enhancing the efficiency of content creation and repurposing, as well as the importance of authenticity in video marketing. Key Takeaways 'Splintering' is the new 'Repurposing'. Atiba de Souza emphasizes the transformative power of intelligent content splintering. He explains that understanding your audience's needs and preferences is crucial in identifying which parts of a long-form video will resonate with them. By focusing on these key segments, agencies can create impactful short-form content that drives engagement and builds trust. He also highlights the role of AI tools in streamlining the content repurposing process. These tools can assist in formatting and structuring content for various platforms, ensuring that the repurposed content maintains its relevance and appeal across different channels. However, he stresses that a deep understanding of content theory and strategy is essential for effectively utilizing AI. 'Authenticity' as he calls it. An overused but essential concept, is a central theme in his approach to video marketing. He believes that being genuine and relatable on camera is more important than striving for perfection. This authenticity helps build a strong connection with the audience, fostering trust and credibility. Finally, he underscores the importance of having a structured editorial calendar for content creation. By planning and batching video production, marketers can ensure a consistent flow of high-quality content that aligns with their overall marketing strategy. This approach not only simplifies the content creation process but also enhances its effectiveness in reaching and engaging the target audience. More About Atiba de Souza: Connect with Atiba de Souza on LinkedIn - linkedin.com/in/atibadesouza/ Visit his Website - clientattractionpros.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies. Her extensive experience in marketing leadership at Clutch have provided innovative tricks into how verified reviews can transform agency success and drive growth. During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. In this episode, Katie Hollar shares compelling success stories and practical strategies for agencies to leverage reviews to attract ideal clients and enhance their reputation. Key Takeaways Katie Hollar emphasizes the critical role of verified reviews in the B2B service sector. She notes that comprehensive and in-depth reviews help agencies differentiate themselves and build trust with potential clients. With an average review on Clutch stretching around 500 words long, every review reveals detailed insights into the client experience, project deliverables, and outcomes. She discusses the growing trend towards strategic marketing services and the increasing demand for agencies that offer more than just tactical solutions. Verified reviews play a crucial role in showcasing an agency's ability to deliver strategic value, helping them move from being seen as mere vendors or trend-chasers to trusted advisors. Moreover, she points out that responding to both positive and negative reviews is vital for agencies. Engaging with reviews demonstrates transparency and a commitment to client satisfaction, which can significantly influence prospective clients' decision-making processes. Katie Hollar's insights underscore the power of verified reviews in shaping an agency's success, highlighting that authenticity and detailed feedback are key to building a strong and credible online presence. More About Katie Hollar Connect with Katie Hollar on LinkedIn - linkedin.com/in/katiehollar/ Visit her Website - clutch.co/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers' biggest pain points in distribution, reach, and audience engagement. Jonathan Gandolf's career has spanned craft beer to digital marketing, leading to his current venture which is often described as the "Spotify for B2B content." During our insightful conversation, we delved into the ever-evolving landscape of content marketing, focusing on the contentious debate between gated and ungated content. Gandolf shared valuable insights from his extensive experience, providing actionable strategies for how businesses can effectively use content to engage their audience and drive conversions. Key Takeaways Jonathan Gandolf emphasizes that content must educate and entertain to build trust and engagement, noting that ungated content is 26% more engaging than gated content. He highlights AI's role in enhancing content creation and distribution efficiencies, while also underscoring the irreplaceable value of human experience and wisdom. Although Gandolf sees strategic value in occasionally gating content to provide customized experiences, he advocates primarily for ungated content to attract genuine audience interaction. More About Jonathan Gandolf: Connect with Jonathan Gandolf on LinkedIn - linkedin.com/in/jonathan-gandolf/ Visit his Website - thejuicehq.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge, a U.S. Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Josh Elledge is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation. A long time of the duct tape marketing podcast and leader in the industry itself, Elledge loans his experience, providing actionable strategies for how small business owners can leverage podcasting to boost business growth and establish strong industry connections. Key Takeaways Josh Elledge emphasizes how podcasting makes an age-old powerful tool for networking and lead generation, highlighting the importance of interviewing industry leaders to build valuable relationships. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. Josh Elledge also shares strategies for monetizing podcasts, including sponsorships and affiliate marketing, tailored to your audience/consumers' needs to ensure profitability while delivering value. More About Josh Elledge: Connect with Josh Elledge on LinkedIn - linkedin.com/in/joshelledge/ Visit his Website - upmyinfluence.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the principal and founder of Sjodin Communications, Sjodin has spent over 25 years coaching Fortune 500 companies, industry associations, and even members of Congress on how to refine their presentation skills. During our conversation, we broke down the top three points in her latest book, "Presentation Ready," which identifies and addresses the most common mistakes made in sales presentations. Sjodin's research-backed insights aim to help professionals elevate their presentation game, ensuring they engage their audience and drive conversions effectively. Key Takeaways "Deliver Presentations not Speeches...Polish comes from practice, but charisma comes from certainty". Terri Sjodin highlights several critical aspects for delivering successful sales presentations: structure your message persuasively with clear arguments and storytelling, avoid the pitfall of winging it by thoroughly preparing, engage your audience to prevent boredom, close with a strong call to action, and adapt your approach to different presentation platforms. Drawing examples like actress Merly Streep's effortless performances she nails on the necessity of practice, practice, practice! Don't just conclude, close, don't just be informed, learn to persuade and never wing it. By addressing these common pitfalls, professionals can significantly enhance their presentations, ensuring they are engaging and effective. More About Terri Sjodin: Connect with Terri Sjodin on LinkedIn -linkedin.com/in/terrisjodin/ Visit her Website - sjodincommunications.com/ Check out her book Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes - amzn.to/3UKJqFU Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Martinez, a dynamic entrepreneur who transformed his struggling startup into a thriving multimillion-dollar agency. Chris Martinez is the CEO and founder of DUDEAgency.io, a business he grew from scratch into a multimillion-dollar success, earning accolades such as the Stevie Award for Minority-Owned Business of the Year and a Silver Medal for Most Innovative Company Under 100 Employees. He oversees operations in the U.S. and Mexico and hosts the popular podcast Operation Agency Freedom, which focuses on marketing and entrepreneurship. His remarkable journey highlights the power of strategic pivots and the importance of embracing change to achieve business success. Key Takeaways Chris Martinez's journey underscores the importance of strategic pivots, understanding customer needs, leveraging technology, building a strong team, and continuous learning. By pivoting to a specialized niche, he aligned his services with client demands, enhancing efficiency and scalability through technology. "We see agencies that are really good at lead generation, for example, they can make that phone ring, but if they're not good at managing the relationship with the customer is going to leave." According to him; a dedicated team and positive culture were pivotal, alongside staying adaptable and informed in a technologically driven world. More About Chris Martinez: Connect with Chris Martinez on LinkedIn -linkedin.com/company/dude-agency/ Visit his Website - dudeagency.io/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Caroline Crewe, an expert on pricing strategies for businesses. Crewe's extensive background includes earning an MBA, completing pricing courses at MIT, and nearly a decade of hands-on experience in the field. Her journey into pricing expertise began with her own business challenges, leading her to understand that pricing is a crucial lever for boosting revenue. In this episode, we uncover the common pricing mistakes businesses make and how to develop confidence in your pricing to stop undercutting competitors and start profiting. Key Takeaways With years of experience in pricing strategy, Caroline Crewe shares her insights into overcoming common pricing obstacles. She emphasizes the importance of not blindly copying competitors' prices, as this can lead to underpricing and lost revenue. Crewe points out that many businesses fall into the trap of a one-size-fits-all pricing approach, which fails to capture the varying willingness to pay and perceived value among different customers. One of the critical strategies discussed is moving away from cost-plus pricing, which focuses on covering costs plus a desired profit margin. Crewe argues that this approach limits profitability and does not align with customer perceptions of value. Instead, she advocates for value-based pricing, which considers the benefits and outcomes the customer receives. By implementing these strategies, businesses can gain the confidence to set prices that reflect their true value, avoid the pitfalls of undercutting, and achieve greater profitability.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Patton Gleason, the founder and CEO of Relay Goods. With over 20 years of experience in the outdoor and run specialty industry, Gleason has deep expertise in physical retail, e-commerce, logistics, and operations. Relay Goods offers industry-leading solutions that help brands and retailers maximize the value of excess surplus and returned inventory. Through his insights and experience, Gleason reveals the transformative potential of re-commerce for retail businesses, turning what was once considered a loss into a significant revenue stream, while effectively preventing waste. Key Takeaways Patton Gleason, CEO of Relay Goods, emphasizes the role of the concept that is: re-commerce in modern retail, highlighting how businesses can effectively manage and profit from returned inventory. The process entails implementing smart inventory solutions and leveraging a specialized marketplace for high-quality returns. Retailers can now transform potential losses into substantial gains, as Gleason's insights underscore the importance of adopting a zero-waste supply chain approach, therefore minimizing waste and maximizing profitability. This episode provides valuable strategies for retailers and partners in defending their revenue and enhancing sustainability. More About Patton Gleason: Connect with Patton Gleason on LinkedIn - linkedin.com/in/pattongleason/ Visit his Website - relaygoods.com If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Maisie Ganzler, the go-to expert on how companies can make positive change in supply chains and other entrenched systems. Ganzler has been featured in leading media outlets, including The New York Times, The Wall Street Journal, NPR, Fast Company, and Bloomberg. She is also the author of "You Can't Market Manure at Lunchtime and Other Lessons from the Food Industry for Creating a More Sustainable Company." Throughout this episode, we discuss the complexities of implementing sustainable business practices and how companies can authentically integrate these practices into their operations and marketing strategies. Key Takeaways With over 30 years of experience at Bon Appetit Management Company as Chief Strategy and Brand Officer, Maisie Ganzler shares her insights into the practicalities of sustainability. She emphasizes the importance of defining sustainability specific to one's industry, advocating for a tailored approach that resonates with both internal stakeholders and customers. Through real-world examples, such as the challenges faced by industrial hog operations, Ganzler highlights the significance of firsthand experiences in driving genuine change. Ganzler also discusses the critical role of authenticity and personal passion in sustainability efforts. She warns against superficial commitments driven solely by market trends, underscoring the need for sincere and strategic initiatives that align with a company's core values and operational capabilities. Additionally, Ganzler introduces the concept of the Circle of Responsibility Matrix, a tool used to track and manage sustainability commitments, ensuring continuous progress and adaptation in the face of changing circumstances. By integrating these insights, businesses can navigate the intersection of profitability and sustainability, making meaningful changes that benefit the environment, society, and their bottom line. Connect with Maisie Ganzler on LinkedIn - linkedin.com/in/maisie-ganzler/ Grab a copy of You Can't Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company - amazon.com/You-Cant-Market-Manure-Lunchtime/dp/1647825679/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Kim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his insights and experience, Larry reveals the future of ad targeting and the role of remarketing in the post third party data era. Key Takeaways Larry Kim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Larry's insights underscore the significance of staying proactive and leveraging innovative technologies like AI to connect with audiences in today's dynamic marketing environment. More About Larry Kim: Connect with Larry Kim on LinkedIn - linkedin.com/in/larrykim/ Visit his Website -customers.ai/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Christian Brim. Through his extensive experience as a certified public accountant and certified management accountant, Christian Brim has gained profound insights into the intersection of creativity and profitability for entrepreneurs. In this episode, we cover the unique challenges faced by creative entrepreneurs and explore tailored solutions to help them thrive in their businesses without having to sacrifice passion for financial success. Key Takeaways With over 25 years of working with small businesses to grow their businesses profitably Christian Brim is experienced in the unique mindset of creative entrepreneurs, emphasizing the importance of embracing profitability as not just essential to creative endeavors but also, honorable. Through the Three-Pronged Decision concept, he highlights the necessity of aligning market needs, profitability, and personal passion for success. Christian guides creative minds in implementing the Profit First framework to prioritize profitability while ensuring financial stability. He also underscores the significance of value pricing as a strategy to maximize earnings. By integrating these insights, creative entrepreneurs can overcome financial challenges, unlock their full potential, and thrive in their unique ventures. More About Christian Brim: Connect with Christian Brim on LinkedIn - linkedin.com/in/christianbrim/ Visit his Website - christianbrim.com/profit-first-for-creatives/ For follow up questions and a special offer - coregroupus.com/dtm-podcast

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Young. Through his extensive research and exploration into the science of learning, Scott Young has uncovered fascinating insights into how individuals can master the art of acquiring new skills effectively. In this episode we cover the core principles of learning and how they can be applied in various contexts, from mastering video games like Tetris in navigating paths to mastery. Key Takeaways Scott Young sheds light on the science of learning, emphasizing the importance of optimizing cognitive load, embracing the value of copying, leveraging teaching as a tool for deepening understanding, drawing parallels between retro gaming and the learning processes of today to access best practices, By incorporating these insights into your learning journey, you can unlock your full potential and achieve mastery in your business or any domain they choose to pursue. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Allan Dib. Through his extensive experience as a rebellious marketer and serial entrepreneur, Allan Dib has spearheaded a revolutionary approach to marketing known as Lean Marketing. In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today's saturated landscape. Key Takeaways Allan Dib, an expert in Lean Marketing, emphasizes the importance of crafting a compelling message that resonates with audiences to cut through the clutter of today's saturated marketing landscape. By infusing personality and entertainment into marketing efforts, businesses can capture attention and foster genuine connections. Adapting to evolving consumer behaviors and leveraging tools like AI are crucial for staying ahead in the dynamic marketing landscape, where brand equity and delivering value play pivotal roles in driving business success. More About Allan Dib: Connect with Allan Dib on LinkedIn - linkedin.com/in/allandib/ Visit his Website - leanmarketing.com/

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dale Bertrand, an SEO specialist with over two decades of experience working with Fortune 500 companies and startups globally. Dale has spoken at industry conferences, led corporate training events, and serves as an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. From understanding the 'dark web' to proven strategies in repurposing content. Key Takeaways In this episode you'll learn: 1. The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior. 2. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. 3. Understanding Consumer Search Behavior: Gain insights into how consumer search behavior is evolving and what it means for your SEO efforts. 4. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. 5. Future-proofing Your SEO: Get tips on future-proofing your SEO strategies to ensure long-term success in the dynamic world of search engines. By implementing these strategies, businesses can effectively navigate the new era of SEO and capitalize on emerging opportunities to enhance their online presence and drive growth. More About Dale Bertrand: Connect with Dale Bertrand on LinkedIn - linkedin.com/in/dalebertrand/ Visit his Website - fireandspark.com/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research. With her expertise in leveraging data to drive impactful narratives, Michelle shares valuable insights on how to craft compelling stories from original research. Key Takeaways Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. By leveraging original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries, driving deeper engagement and meaningful impact through their content. More About Michele Linn: Connect with Michele Linn on LinkedIn - linkedin.com/in/michelelinn/ Visit her Website - mantisresearch.com/ This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun. Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of entrepreneurship, focusing on the 15 tactics outlined in his latest book, "Disciplined Entrepreneurship Startup Tactics". Key Takeaways In this episode you learn: The importance of structured goal setting a disciplined approach to business Market testing for product validation Effective marketing and sales tactics, and strategies for overcoming fear and uncertainty. By implementing these tactics, aspiring entrepreneurs can navigate the challenges of entrepreneurship with confidence and drive their ventures toward success. More About Paul Cheek: Connect with Paul Cheek on LinkedIn Visit his Website

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Wetzler. Jeff Wetzler, co-CEO of Transcend, is on a mission to transform learning opportunities by blending leadership experiences from business and education. With a quarter-century quest under his belt, he's pioneered innovative approaches to leadership. His latest endeavor revolves around tapping into the hidden wisdom of those around us, exploring unexpected breakthroughs in leadership and life. In this conversation, Jeff unpacks the ASK approach, a framework designed to elevate organizational communication for deeper insights. Key Takeaways Jeff Wetzler, co-CEO of Transcend, introduces the ASK approach, a framework aimed at elevating organizational communication, by fostering curiosity, creating safe spaces, posing quality questions, listening actively, and reflecting on learnings, individuals can unlock the power of curiosity for enhanced collaboration and growth. More About Jeff Wetzler: Connect with Jeff Wetzler on LinkedIn - linkedin.com/in/jeff-wetzler-9ba3824/ Visit his Website - askapproach.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. Through her company "Hands-Off CEO", she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she's boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients' net profit monthly so they can focus on growth. She shares her wisdom as a published author of "The Hands-Off CEO: Triple Your Fees and Profitably Scale an Exceptional Consulting Agency that Grows Without You" and host of the Hands-Off CEO Podcast, helping consulting agencies triple fees and scale without less reliance on the CEO. Key Takeaways Mandi Ellefson, founder of Hands-off CEO, shares her journey from overwhelming debt to multimillionaire status by transforming consulting agencies into self-sustaining enterprises. She stresses the importance of building systems that allow businesses to thrive without the constant presence of the CEO. Mandi distinguishes between growth and scale, highlighting the need to create capacity and systems for consistent results. She advocates for productizing services based on outcomes and emphasizes the mindset shift required to embrace delegation and empower teams. For actionable insights and Mandi's scalability checklist, visit hands off ceo.com. More About Mandi Ellefson: Connect with Mandi on LinkedIn Visit her Website This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun. Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. We discuss the intricate balance between leveraging AI technology and harnessing human expertise to create authentic content in today's digital landscape. Key Takeaways Jeff Coyle emphasizes the importance of blending AI capabilities with human expertise to create authentic content. While AI tools offer efficiency, they continue to lack the 'personal touch' and nuanced understanding that human expertise provides. By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. Ultimately, by leveraging both AI technology and human expertise, businesses can unlock new levels of creativity, efficiency, and effectiveness in their content strategies. More About Jeff Coyle: Connect with Jeff Coyle on LinkedIn - linkedin.com/in/jeffcoyle Visit his Website - marketmuse.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Brendan Keegan, a seasoned executive with over three decades of experience in leadership and innovation. Brendan is also the author of the book "The FUD Factor: Overcoming Fear, Uncertainty, and Doubt to Achieve the Impossible." Our conversation delved into the profound impact of fear, uncertainty, and doubt (FUD) on leadership and how mastering these emotions can shape the trajectory of businesses and individuals alike. Key Takeaways Brendan Keegan emphasizes the transformative power of addressing fear, uncertainty, and doubt (FUD) in leadership. By embracing failure as a learning opportunity, fostering a culture of fearless leadership, and developing emotional intelligence, leaders can overcome mindset barriers and drive growth. Strategies for overcoming FUD include encouraging open communication, setting clear goals, and celebrating successes, ultimately empowering individuals and organizations to achieve greater efficiency, effectiveness, and success. More About Brendan Keegan: Connect with Brendan on LinkedIn - linkedin.com/in/brendanpkeegan/ Visit his Website - brendanpkeegan.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dave Kerpen, a seasoned entrepreneur and New York Times bestselling author with a passion for effective leadership and delegation. Dave and I uncover the transformative power of delegation, shedding light on how mastering this skill can revolutionize both your business and personal life. Key Takeaways Dave Kerpen emphasizes that delegation is a transformative skill that empowers individuals and organizations to achieve greater efficiency, effectiveness, and work-life balance. Overcoming mindset barriers such as fear and distrust is crucial, as is following a structured approach like the Five Cs of Delegation: Choose the right person, Communicate clearly, Coach for success, Check in regularly, and Celebrate achievements. By mastering delegation, individuals can unlock exponential growth opportunities for their businesses while prioritizing meaningful experiences in their personal lives. More About Dave Kerpen: Connect with Dave on LinkedIn - linkedin.com/in/davekerpen/ Visit his Website - davekerpen.com/ Grab a copy of Get Over Yourself - davekerpen.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Ruth Gotian, an esteemed expert in mentorship and leadership development. Dr. Gotian is the Chief Learning Officer and associate professor of education in anesthesiology at Weill Cornell Medicine. She is hailed by nature, Wall Street Journal, and Columbia University as a globally recognized expert in mentorship. Dr. Gotian sheds light on the transformative power of mentorship, emphasizing its significance in personal and professional growth, especially for women and systemically disadvantaged members of society. She shares invaluable insights into effective mentorship strategies and the difference between mentors and tor-mentors, drawing from her extensive experience in mentoring leaders across various industries. Key Takeaways "In every profession, which is those who are mentored out earn and outperform those who are not". Dr. Gotian underscores the transformative power of mentorship, emphasizing its critical role in personal and professional growth for both Mentor and Mentee. Effective mentorship techniques, such as active listening and fostering strong relationships, form the foundation of successful mentorship dynamics. By creating a culture of mentorship at work and seeking diverse mentorship experiences, individuals and organizations can unlock their full potential, drive innovation, and thrive in today's competitive business landscape. More About Dr. Ruth Gotian: Connect with Ruth on LinkedIn - linkedin.com/in/rgotian/ Visit her Website - ruthgotian.com/ Grab a copy of Mentoring: A Complete Guide to Effective Mentoring - pearson.com/en-us/subject-catalog/p/mentoring/P200000010484/9781292726687?tab=table-of-contents If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Martin Gonzalez, a seasoned expert in startup dynamics and co-author of "The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face." Martin Gonzalez is the creator of Google's Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed. He also works closely with Google's engineering and research leaders on org design, leadership and culture challenges. Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. He studied organizational psychology and behavioral science at Columbia University and the London School of Economics. Martin shares invaluable insights into transforming startup challenges by revolutionizing team dynamics through a powerful workshop known as the Bonfire Moment. Key Takeaways Martin Gonzalez highlights the critical need for startups to address people issues early on, citing the Bonfire Moment workshop as a powerful tool for transforming team dynamics. By fostering open communication, self-reflection, and conflict resolution, startups can establish a healthy culture conducive to sustained growth. Implementing the Bonfire Moment workshop proactively enables startups to mitigate risks, promote collaboration, and optimize team performance, ultimately positioning them for success in today's competitive landscape. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. UnLeadership: Make Building Relationships Your Business. Key Takeaways In this riveting episode Scott Stratten discusses the concept of Unleadership. A sequel to their practical and effective ideas on Unmarketing. Drawing from their four-page chapters book, Scott compares leadership to culture as it continues to be made of the unseen "everyday stuff", as opposed to what you can make a picture out of such as: a person addressing a team of individuals. Beginning with a dose of self-awareness and the fact that "you don't know what it's like to work for you". Scott challenges leaders to define what a 'job' really is and to question what they consider 'insurbordination' in the workplace, touching on the other side of the coin: the overused, misused phrase 'we are a family' when referring to the business, and many other overlooked yet relatable pointers in building professional and empathetic subordinate relationships required to achieve set company goals and build a culture that is understood even at the very top of the organisational structure. More About Scott Stratten: Connect with Scott on LinkedIn - linkedin.com/in/unmarketing/ Visit their Website - unmarketing.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. A visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap. He is also the author of donothing, host of the Do Nothing retreat, and host of the Leading with Genuine Care podcast. From selling Blow pops in high school to building successful businesses, through his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey. Co-authored with Gino Wickman "Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom" Key Takeaways Join Rob Dubé as he shares insights into the profound impact of inner work on entrepreneurial success. Explore how personal growth and self-awareness can transform leadership effectiveness and organizational culture. Discover the importance of saying no often, embracing authenticity, and cultivating stillness in a fast-paced world. Rob's experiences highlight the significance of understanding oneself deeply to lead with clarity, purpose, and resilience. Unlock the silent power of entrepreneurial self-exploration and embark on a journey of growth, fulfillment, and sustainable success in both business and life. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts More About Rob Dubé: Connect with Rob on LinkedIn - linkedin.com/in/robdube/ Visit his Website - the10disciplines.com/ Grab a copy of Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom - amzn.to/47OxtU0

In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in home service businesses such as roofing companies, HVAC, and plumbing services. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings. Key Takeaways Tim Brown underscores the pivotal role of quality content and strong backlinks in SEO success, emphasizing the importance of creating original, engaging content tailored to the audience's needs while acquiring reputable backlinks. Additionally, he highlights the power of persuasive messaging and consistent collaboration between teams to drive engagement and conversions. By leveraging technology while maintaining a human touch, businesses can optimize their SEO efforts and achieve sustained growth in today's competitive digital landscape. More About Tim Brown: Connect with Ian on LinkedIn - linkedin.com/in/tim-brown-%F0%9F%AA%9D-3160bb35/ Visit his Website - hookagency.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Andy Molinsky, a distinguished professor at Brandeis University's International Business School. With a Ph.D. in organizational behavior and a master's in psychology from Harvard University, Andy is renowned for his expertise in cross-cultural communication and global workplace dynamics. His research and writing has been featured in Harvard Business Review, Inc. Magazine, Psychology Today, the Financial Times, the New York Times, and the Wall Street Journal and his latest book Forging Bonds in a Global Workforce: Build Rapport, Camaraderie, and Optimal Performance No Matter the Time Zone. Key Takeaways Join Andy Molinsky as he navigates the complexities of global relationships, emphasizing the pivotal role of cultural understanding in fostering effective collaboration across time zones. Through genuine curiosity and respect for cultural differences, individuals can transcend barriers and cultivate authentic connections. Andy highlights the importance of making informed first impressions, navigating small talk nuances, and addressing hidden biases to foster mutual understanding. By integrating cultural awareness into business practices, particularly in distributed teams, organizations can promote inclusivity and harness the power of diverse perspectives for enhanced collaboration and resilience in today's globalized world. More About Andy Molinsky: Connect with Andy on LinkedIn - linkedin.com/in/andymolinsky/ Visit his Website - andymolinsky.com/ Grab a copy of Forging Bonds in a Global Workforce: Build Rapport, Camaraderie, and Optimal Performance No Matter the Time Zone - amzn.to/3Pl7xZX

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth. Key Takeaways: I explore the game-changing concept of Fractional Chief Marketing Officers (CMOs), highlighting its cost-effectiveness compared to traditional hires. Emphasizing the importance of leading with strategy, I challenge the conventional project-based approach to marketing, advocating for a transformative focus on strategic direction. By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. Tune in to discover how embracing Fractional CMOs and prioritizing strategy-first methodologies can revolutionize your marketing approach and drive long-term success. Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts