The Duct Tape Marketing Podcast

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ryan Urban Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing consultancy that helps organizations increase their online conversion rates. He and I discuss what may be the most popular topic as of […]

How to Get What You Want In Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony "Sully" Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. With his winning […]

Tips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Hall Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He and I discuss the world […]

Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books […]

How to Help Your Local Business Get Found Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it's dead, it's all tricks, it's too hard. Here's the thing – SEO, including and maybe especially local SEO, is certainly not dead – it's more alive, necessary and vibrant than ever. It has shifted to become more of an […]

How to Get More Time Back In Your Work Week written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandi Ellefson Podcast Transcript My guest for this episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO. She and I discuss how to find time, how to free up time, and how to get greater focus in your business that will […]

The Value of Discoverable, Shareable, and Useful Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Creating Useful Content There's no way around it, there are a lot of marketing channels today. I'm counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed. […]

How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joey Coleman Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again, which discusses the 8 phases your customer has the potential to travel through as part […]

Does Everybody Need to Write a Book to Be Successful? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tucker Max Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Tucker Max. He is the co-founder of Book In A Box, a company that turns ideas into books, and four-time, New York Times Bestselling Author. He and I discuss writing books and how they impact your […]

A Story On How to Create Influence written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Bob Burg Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Bob Burg. He is a sought-after speaker at company leadership and sales conferences on topics at the core of his series of Go-Giver books. He and I discuss the newest book in the series, The Go-Giver […]

How to Build a Small Business Brand Through Design written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brad Bouse Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the co-founder of Lightboard, a company that delivers great design for sales and marketing teams. He and I discuss the role design plays in brand development and how to master it. For […]

How to Create Content That Stands Out and Gets Results written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Moon Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Garrett Moon. He is the CEO and co-founder of CoSchedule, the web's most popular marketing calendar and the fastest growing startup in North Dakota. He and I discuss his new book, 10x Marketing Formula. Ranked as […]

Tips for Starting a Successful Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Colleen DeBaise Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Colleen DeBaise. She is a business journalist, author, podcast host at The Story Exchange, and contributing editor at Inc. She and I discuss her new book Start a Successful Business: Expert Advice to Take Your Startup […]

How to Tap Into the Subscription Economy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anne Janzer Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer's Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers […]

How to Build Your Team, Plan Your Exit and Create Your Legacy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scot Hunsaker Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Managing Partner of Ardent, Scot Hunsaker. Ardent's mission is to help CEOs and Business owners prepare for their ultimate transition with a particular focus of teaching employees how to think like owners. He and I discuss […]

Using Your Personality and Authentic Self to Build a Platform written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Ducker Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Chris Ducker. He is a serial entrepreneur and keynote speaker who has been on this show before when we talked about his bestselling book Virtual Freedom. He is also the host of the Youpreneur podcast […]

Stop Networking and Start Focusing on Relationships That Matter written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scott Gerber Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and Forbes Councils. He and I discuss his new book, Superconnector: Stop Networking and Start Building Business […]

Facebook Advertising and Engagement for Small Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it's gotten even hotter since Facebook's been in the news lately talking about limiting people's organic reach. This is something that's been going on for a couple of years, and I think that this whole political storm […]

How to Successfully Run a Business as a WordPress Consultant written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Troy Dean Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Troy Dean. He is an online speaker, coach, consultant, podcaster, and founder of WP Elevation. He and I discuss the consulting world of WordPress and why WordPress just keeps getting better and better. Dean specializes in […]

How a Virtual Assistant Can Save Your Sanity and Grow Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jess Ostroff Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Jess Ostroff. She is the Founder and Director of Calm at Don't Panic Management, the first virtual assistant agency to embody a people-first approach to virtual assistant success. She and I discuss her new book, […]

Content Marketing is About Customers, Not Keywords written by John Jantsch read more at Duct Tape Marketing If you liked this post, check out our Guide to Content Marketing for Small Business. Marketing Podcast with John Jantsch About Content Marketing for Small Business I've had content marketing for small business on the brain recently so I thought I'd write about it today. "Boy, there is a topic that hasn't been covered recently," said nobody […]

The Evolution of Networking and How It Can Benefit Your Business Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Corcoran Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration and former speechwriter in the California Governor's office during the Davis administration. He and I discuss networking […]

Getting Started with Defining Your Ideal Client written by John Jantsch read more at Duct Tape Marketing If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, […]

How to Be Successful By Honing What Makes You Powerful and Authentic written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carrie Kerpen Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media, an award-winning content studio that was named Crain's sixth Best Place to Work in NYC. She is also the author of Work It: Secrets for Success […]

Why It Is Essential to Put Strategy Before Tactics written by John Jantsch read more at Duct Tape Marketing If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it's been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When […]

How to Apply the Principles of Aikido to Entrepreneurship written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Veltri Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance. He is also a professional athlete, two-time cancer survivor, and decorated Marine veteran. […]

Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I've been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […]

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it's never been more important that you get found online when people go out there searching – particularly if you're a local business. Your website is the foundation for how you get ranked and found locally. It's important […]

Why Link Building is the New Networking written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Link Building Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they remain an important factor in terms of your site showing up when people search […]

A Systematic Approach to Creating Meaningful Goals written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Colin Gray Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Colin Gray. He is a speaker, teacher, podcaster, and founder of The Podcast Host, among other things. He and I discuss his effective approach to goal setting. Gray creates and produces his own podcasts, helps others to […]

How to Use Google AdWords for Local Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Google AdWords Today I'm going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I'm not going to try to teach you everything there is to know about AdWords today. I'm going to outline what I think is the best approach for small local businesses, […]

How to Market a Product Idea That Nobody Has Heard Of written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Lupton Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company, SoundGuard. He and I discuss his journey of creating a product in a category of its own. […]

How to Prepare to Sell Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Watson Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the biggest challenge he had at his first company, VinSolutions, which […]

Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer Okay, I'll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that's how you get better. In a perfect world, everything your business does makes the customer smile, but I don't know too […]

Building a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kim Doyal It's so easy to start a business today. You simply get online and start. Now I'm not saying it's easy to own, operate, and profit from a business – but I do know if you don't start you'll never know. My guest for this week's episode of the Duct Tape Marketing […]

Claiming and Optimizing Your Google My Business Profile written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have a business in a location to […]

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Social Media I thought I'd drop in and give you my take on where we are with social media. It hasn't gone away, it hasn't died out, it has a place, and it's here to stay, but let's talk about how to use it in 2018. It's kind of […]

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Megan Hannay Podcast Transcript I've long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization […]

How to Understand and Solve Your Customers' Problems written by John Jantsch read more at Duct Tape Marketing If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners […]

Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week's episode of the Duct […]

Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Bryan Eisenberg Podcast Transcript C'mon, how are you going to be like Amazon – I mean, why would you want to? Here's the thing most don't realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can […]

Getting What You Want in Life written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony "Sully" Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. With his winning […]

Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Danny Iny Podcast Transcript Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been […]

An Introvert's Guide to Putting Yourself Out There written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Morra Aarons-Mele Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Morra Aarons-Mele, founder of Women Online and the mission list. She is also the author of Hiding in the Bathroom: An Introvert's Roadmap to Getting Out There (When You'd Rather Stay Home), and host of a podcast of […]

Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […]

How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joe Pulizzi and Robert Rose Podcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week's episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, […]

Unlocking the Power of 80/20 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Perry Marshall Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Perry Marshall. He is an online marketing strategist, entrepreneur, and author of numerous books including Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design(BenBella) and Industrial Ethernet (ISA). He and I discuss the […]

Creating Memorable Moments for Your Customers written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chip Heath Podcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week's episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business, teaching courses […]