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The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

1,248 episodes — Page 17 of 25

Getting Smart About the Business of Education

John chats with Danny Iny, founder and CEO of Mirasee and author of the book Leveraged Learning: How the Disruption of Education Helps Lifelong Learners and Experts with Something to Teach. They discuss the changing landscape of online education and what it means for those who want to acquire or share knowledge.

Mar 6, 201923 min

Marrying Content with the Customer Journey

John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey.

Mar 5, 201921 min

Questioning Best Practices to Do Great Work

John chats with Jay Acunzo, author of Break the Wheel, about why it's time to do away with best practices in order to create truly innovative solutions to your business problems.

Feb 27, 201920 min

How Businesses Can Survive the Latest Marketing Rebellion

John speaks with Mark Schaefer, marketing expert and author of Marketing Rebellion, about how the customer journey has fundamentally changed over the past few years, and how marketers can thrive in this new environment.

Feb 26, 201926 min

The Benefits of Including Video on Your Website

John talks about why it's so important to include video on your website and shares tips for easy video creation, editing, and publication.

Feb 20, 201913 min

What Local Businesses Need to Know About the State of Local SEO

John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO.

Feb 19, 201926 min

Why Your Site Must Switch to HTTPS (And How to Do It)

John breaks down the technical topic of HTTPS. He shares why your site must migrate from HTTP and how to make that happen.

Feb 13, 201910 min

What Sport Can Teach Us About Business

John interviews Alan Stein, Jr., who uses the lessons he learned as a basketball performance coach to inform his current work as a business coach, speaker, and author. They discuss what business leaders can learn from the world of sports about managing their team and company.

Feb 12, 201920 min

10 Things to Consider About Your Website in 2019

John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.

Feb 6, 201916 min

How to Prepare for a Brand Crisis

John speaks with Melissa Agnes, a crisis management strategist and author of the book Crisis Ready. They talk about the importance of crisis preparedness, and how being ready for any eventuality can help you identify new opportunities for your business.

Feb 5, 201922 min

Setting the Stage for a Moment of Awakening

John sits down with James Fell, a health expert and author of The Holy Sh!t Moment, to discuss how to become more attuned to the feeling of awakening so that you can make space for a moment of epiphany in your own life.

Jan 30, 201925 min

Creating a Community for Entrepreneurs

John speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entrepreneurs.

Jan 29, 201919 min

The Benefits of Giving Intentional Attention

John speaks with Neen James, author of "Attention Pays: How to Drive Productivity, Profitability, and Accountability," about how being intentional in how we give our attention can improve our professional and personal lives.

Jan 21, 201920 min

How Installing a Marketing System Serves Consultants and Their Clients

John interviews Ben Robertson, owner of Menadena and a member of the Duct Tape Marketing Consultant Network. They discuss the importance of installing a marketing system to measure ROI and generate greater results.

Jan 21, 201921 min

Getting the Most Out of Your Content

John chats with Pamela Wilson, founder of BIG Brand System and author of Master Content Strategy, about how to create content that enhances your bottom line and works effectively over the lifetime of your business.

Jan 13, 201917 min

The Three Elements of an Effective Total Online Presence

John Jantsch discusses the three major elements that go into creating an effective total online presence for a modern small business: website, SEO, and content.

Jan 13, 201914 min

Growing Your Business While Growing as an Entrepreneur

John talks with Jill Nelson, founder and CEO of Ruby Receptionists, about her entrepreneurial journey and the secrets to creating a successful company with a happy team.

Jan 9, 201925 min

How To Reliably Generate Big Ideas for Your Business

This week, John sits down with Mike Brown, founder of The Brainzooming Group and author of Idea Magnets, to discuss the secrets to finding the next big idea for your business.

Jan 7, 201919 min

The Secrets to Leading Creative People

John interviews Todd Henry, author of Herding Tigers: Be the Leader That Creative People Need, about how to get the most out of the creative teams you manage.

Dec 31, 201828 min

The Top Four Marketing Trends for 2019

This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can't afford to ignore these trends.

Dec 18, 201812 min

Finding Success and Happiness as a Company of One

John speaks with Paul Jarvis, author of Company of One, about why scaling is not always the ultimate goal for an entrepreneur, and how to instead focus on building a business for yourself that is sustainable and aligned with your purpose.

Dec 10, 201824 min

Managing an Expanding Business, With Your Mission Guiding the Way

John sits down with Matt Scanlon, owner of The Hill KC. What started as a CrossFit gym is now morphing into a place that Scanlon hopes will help change the way the U.S. approaches preventative healthcare. He talks about how he's navigating his business through this shift.

Dec 4, 201822 min

Becoming a Great Leader, No Matter What Field You're In

John sits down with Jason Kander, a former Army Captain and bestselling author of Outside the Wire: Ten Lessons I've Learned in Everyday Courage. Kander shares lessons about leadership that can be applied to any sector or industry.

Nov 26, 201827 min

Using Technology to Build Connections in the Real World

Dan Schawbel stops by to discuss his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation. He and John talk about the downsides to remote work and how to overcome them and build community.

Nov 20, 201822 min

How Human Connection Elevates Marketing

This week, Seth Godin stops by to discuss the precepts in his latest book This Is Marketing, and why good marketing is about the long game and taking an empathetic view in addressing your customers' needs.

Nov 12, 201820 min

Communicating with Empathy in the Digital World

Dr. Nick Morgan discusses the pitfalls of virtual communication, which tends to remove the emotional connection we would experience in face-to-face conversations. He shares findings from his latest book, Can You Hear Me?, on what we can do to foster more meaningful, thoughtful connections in a digital world.

Oct 30, 201831 min

Building Accountable Leadership to Transform Your Business

John speaks with Vince Molinaro, author of The Leadership Contract, about how to foster accountable leadership in your organization and the positive effect that can have on your business's success.

Oct 23, 201824 min

Focus on Existing Assets to Generate Better Marketing Results

John chats with Louis Gudema about his book Bullseye Marketing, and how to take advantage of the customers and assets you already have in order to grow your business.

Oct 16, 201822 min

Google Ads Changes Affecting Small Businesses

John discusses the recent changes to Google Ads (formerly Google AdWords) and how they affect the marketing approach for small business owners.

Oct 7, 201812 min

Increase Your Focus and Combat Distractions

Guest Chris Bailey, author of Hyperfocus, discusses what drives us to distraction in our tech-saturated world, and what we can do to combat those forces and gain greater focus.

Oct 7, 201823 min

Why Sales and Marketing Need Each Other

John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams achieve greater success.

Oct 3, 201820 min

The Seven Steps to Building a Marketing System

Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.

Sep 25, 201812 min

How to Get the World Talking About Your Brand

On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.

Sep 24, 201822 min

Letting Go of Perfection in Order to Achieve Your Goals

Petra Kolber shares her views on perfection.

Sep 18, 201827 min

The Secrets to Scaling Your Business

The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandy McEwen Podcast Transcript My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she's learned from her experience, in both growing her own business and helping thousands of marketing entrepreneurs over the years. Mod Girl Marketing has been recognized as a Top 8 SEO Expert by Search Engine Journal and as a content marketing influencer by BuzzSumo. McEwen has been featured in a number of publications, including the Huffington Post, Inc., and Search Engine Journal. Questions I ask Mandy McEwen: How do you define scaling? What holds people back from scaling in the traditional sense? How do business owners identify what tasks to outsource first? What you'll learn if you give a listen: Why getting clear about your own needs, wants, and goals for your business is an essential first step to scaling successfully How sharing your company's vision can help you find the best employees, either freelance or full-time Why having a set process and system for hiring and on-boarding is critical Key takeaways from the episode and more about Mandy McEwen: Learn more about Mod Girl Marketing Join the Mod Agency Insiders Facebook group Follow on Twitter Connect on LinkedIn Follow on Instagram Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Sep 6, 201826 min

How to Create a Morning Routine That Breeds Success

How to Create a Morning Routine That Breeds Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Benjamin Spall Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-founder of the website by the same name. For their website and book, Spall and his co-founder and co-author, Michael Xander, have interviewed nearly 300 successful leaders in arenas as diverse as business, sports, the arts, and government. On today's episode, we talk about what we can learn from the morning routines of successful people when creating our own set of rituals to start the day. Spall has contributed to various other publications, including Entrepreneur, Business Insider, and the Huffington Post. Questions I ask Benjamin Spall: What are some of the known benefits of having a morning routine? How do you create a shutdown ritual? Did you discover any patterns, or things that everybody does, in the morning? What you'll learn if you give a listen: How sticking to your morning routine can make you more productive all day long Why you can't forget about your evening routine to set you up for success the next day How to use "habit stacking" to make your routine easier to follow Key takeaways from the episode and more about Benjamin Spall: Learn more about Benjamin Spall Read routines on the website Order My Morning Routine Follow on Twitter Follow on Instagram Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Aug 30, 201820 min

How to Edge Out Your Competition by Being Uncopyable

How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve A. Miller Podcast Transcript This week's guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it's what we discuss here on the podcast. Miller founded The Adventure LLC over thirty years ago, and has served as a consultant for many global brands, including Proctor & Gamble, Nordstrom, and Coca-Cola. He has spoken at over 1,500 conferences and workshops, and has contributed to numerous publications including the Washington Post, Wall Street Journal, and Business Week. Questions I ask Steve A. Miller: What is the uncopyable mindset? How do you innovate to create a better experience for your customers? How can owning a word help you define your brand? What you'll learn if you give a listen: How to make your customers stop caring about price The difference between loyalty and attachment Why competition doesn't breed innovation, it breeds conformity Key takeaways from the episode and more about Steve A. Miller: Learn more about Steve A. Miller Order Uncopyable Get Steve's white paper for Duct Tape Marketing Podcast listeners Follow on Twitter Connect on LinkedIn Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Aug 23, 201821 min

Using Convenience to Disrupt the Competition

Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Shep Hyken Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty. Hyken's previous books have been New York Times and Washington Post bestsellers. He is also a prolific speaker, having been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Hyken works with companies to revolutionize their approach to customer service and to help them build loyalty and longstanding relationships with their clients. In this episode, Hyken details the ways in which becoming the company that is most convenient to do business with can help you stand out from the competition and create lifelong customers. Questions I ask Shep Hyken: Why convenience as a revolution? Hasn't convenience always been a good idea? How can a small business owner apply the friction reduction principles used by a giant company, like Amazon, to strengthen their company? Where can small business owners begin to look for places to unearth the potential for innovation? What you'll learn if you give a listen: Why you're now expected to compete with the best customer service a client's ever received from anyone, rather than just your direct competitors How to use what your competitors are doing as a benchmark, not a goal Why looking outside your industry can help you find inspiration for innovation Key takeaways from the episode and more about Shep Hyken: Learn more about Shep Hyken Pre-order The Convenience Revolution Follow on Facebook Follow on Twitter Connect on LinkedIn Subscribe on YouTube Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Aug 16, 201819 min

Fighting Unconscious Bias in Your Organization

Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dolly Chugh Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She's also the author of the forthcoming book The Person You Mean to Be: How Good People Fight Bias. Chugh writes a monthly column for Forbes.com on gender, race, diversity, inclusion and bias, and has contributed to more than 20 academic and managerial publications including the Harvard Business Review, Psychological Science, Social Justice Research, and The American Economic Review. Her research has also been featured on numerous media outlets including National Public Radio, The Washington Post, The New York Times, and The Economist. In this episode, we unpack the ways in which unconscious bias may get in the way of good people living their lives and running their businesses as fairly and equitably as they'd like. Questions I ask Dolly Chugh: What do you mean when you say "being the person you mean to be"? How can I, as the leader of a company, make fighting bias and promoting diversity a priority? How much does a lack of exposure to diversity contribute to unconscious bias? What you'll learn if you give a listen: How you can be a vulnerable leader and be willing to admit that you're learning and working to correct your own unconscious bias How running better meetings can help you combat bias within your organization How you can be an activist, with a little "a," in your everyday life Key takeaways from the episode and more about Dolly Chugh: Learn more about Dolly Chugh Pre-order The Person You Mean to Be Follow on Facebook Follow on Twitter Connect on LinkedIn Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Aug 9, 201826 min

How to Transform Your Company Into an Inbound Organization

How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, which we discuss today. Founded nearly 10 years ago, Top Line Results guides B2B companies who are struggling to adapt to the changes in buying behavior. Using online tools, they help clients stay ahead of the latest tech-driven changes. Todd writes regularly about industry and technology trends, and has been published in trade magazines such as The Fabricator, Industrial Laser Solutions, Modern Metals, Modern Application News, and others. He also co-hosts the podcast Inbound2Grow with Dan Tyre. Questions I ask Todd Hockenberry: What's new that you are bringing to the subject of inbound? What is the "inbound organization"? How do you encourage your employees across all departments to embrace the inbound culture shift? What you'll learn if you give a listen: How the idea of "inbound" goes far beyond the reaches of marketing Why you need to stay focused on the customer throughout their entire interaction with your company How to shift your perspective from business owner to prospective client Key takeaways from the episode and more about Todd Hockenberry: Learn more about Top Line Results. Listen to the Inbound2Grow podcast. Read Inbound Organization. Follow on Twitter. Connect on LinkedIn. Follow Top Line Results on YouTube. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Aug 2, 201822 min

Honest Startup Advice From Somebody Who's Been Through It

Honest Startup Advice From Somebody Who's Been Through It written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rand Fishkin Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Fishkin is a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he likes to hang out with his wife and eat pasta. Questions I ask Rand Fishkin: Where does SEO sit today? Why include the painfully honest advice in your book? What is some common advice you give people? What you'll learn if you give a listen: Why you need to discover your unique value How Fishkin's business point of view has changed over the years What's coming next in the marketing world Key takeaways from the episode and more about Rand Fishkin: Read Lost and Founder: A Painfully Honest Field Guide to the Startup World. Learn more about SparkToro. Learn more about Moz. Follow on Facebook. Follow on Twitter. Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Jul 26, 201824 min

How to Feel Less Busy and Get More Done

How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Vanderkam Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done. Vanderkam is the author of several other time-management and productivity books, including I Know How She Does It, What the Most Successful People Do Before Breakfast, and 168 Hours. Her work has appeared in publications including the New York Times, the Wall Street Journal, Fast Company, and Fortune. She is also the co-host, with Sarah Hart-Unger, of the podcast Best of Both Worlds. Questions I ask Laura Vanderkam: What are some of the biggest time-drain patterns? Is there a place for procrastination? How much does multitasking cost us? What you'll learn if you give a listen: Why there is so much stress around getting a lot done Why people are more productive during some times of the day compared to others Whether or not you should track your time Key takeaways from the episode and more about Laura Vanderkam: Learn more about Laura Vanderkam. Listen to the Best of Both Worlds podcast. Read Off the Clock. Follow on Facebook. Follow on Twitter. Connect on LinkedIn. Follow on Instagram. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Jul 19, 201824 min

How Chat Bots Can Help You Grow Your Business

How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Warner Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy, and what your business needs to know about bots today. Warner was one of the pioneers of the internet startup scene — starting online in 1997 and growing his business into a multi-million dollar venture. After he and his brother achieved their first success, a $30 million per year Internet business, he wanted to share the gift of inspiration and knowledge with budding entrepreneurs, and with that, Mixergy was born. To achieve this end, he started Mixergy, where he invites proven Entrepreneurs to teach how they built their startups. Recently, Warner has been an angel investor in two of the early chat messaging platform companies (ManyChat & Assist) which eventually led him to build Bot Academy. Questions I ask Andrew Warner: Why should people be paying attention to chat bots? What are some business use cases for chat bots? How will chat bots evolve? What you'll learn if you give a listen: Why people should pay attention to chat bots How chat bots can help your customer service How email and chat bots can work hand-in-hand Key takeaways from the episode and more about Kyle Gray: To see the chat bot intro, visit botacademy.com/ducttapemarketing. Learn more about Bot Academy. Learn more about Mixergy. Follow on Twitter. Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Jul 12, 201821 min

Local SEO for Lead Generation

Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it's never been more important that you get found online when people go out there searching – particularly if you're a local business. Your website is the foundation for how you get ranked and found locally. It's important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in. It is very difficult to rank for your most desired keyword phrases without great content. My guest for this week's episode of the Duct Tape Marketing Podcast is Justin Sturges. He is a local SEO, website building & lead generation expert, Duct Tape Marketing Certified Consultant, and co-author of the award-winning book The Small Business Owner's Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank. Being immersed daily in SEO, Sturges knows what works (and doesn't work) to help small businesses rank locally. Questions I ask Justin: What are common SEO mistakes that businesses often make? What role do reviews play in your ranking factor? What are some good resources for local SEO? What you'll learn if you give a listen: The driving factors in organic placement Key aggregators often missed in citations How using the right extensions can increase your click-throughs Key takeaways from the episode and more about Justin Sturges: To learn more about Justin Sturges, visit his website here. Click here to find out more about Justin's book The Small Business Owner's Guide to Local Lead Generation. Connect on LinkedIn. Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

Jul 5, 201827 min

A Guide to Content Strategy and Brand Storytelling

A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has […]

Jun 27, 201819 min

Voice Search: What Small Business Owner's and Marketers Need to Know

Voice Search: What Small Business Owner's and Marketers Need to Know written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we've got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it […]

Jun 22, 201815 min

How to Develop the Right Idea at the Right Time

How to Develop the Right Idea at the Right Time written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett's […]

Jun 14, 201824 min

How to Use Social Media for Your Marketing Efforts in 2018

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Social Media I thought I'd drop in and give you my take on where we are with social media. It hasn't gone away, it hasn't died out, it has a place, and it's here to stay, but let's talk about how to use it in 2018. It's kind of […]

Jun 6, 201815 min

How to Monetize Your Expertise and Thrive

How to Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […]

May 31, 201826 min

How GDPR Highlights How We Should Be Marketing

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ryan Urban Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing consultancy that helps organizations increase their online conversion rates. He and I discuss what may be the most popular topic as of […]

May 25, 201822 min