Ep. 229 - Marketing Your Infection Control Protocol During COVID-19

Dental podcast hosted by Dr. Phil Klein: Thanks for joining us for this Viva Podcast. Throughout this pandemic we've heard a great deal about infection control protocol, CDC guidelines, ADA recommendations and it goes on and on. But what we haven't heard much about are things we can do to communicate all of this to our patients and community... and this means effective marketing strategies. To tell us more about marketing our IPAC protocol is Mary Govoni, an internationally recognized speaker, author, and consultant. Mary has been working with dental teams for more than 40 years on clinical efficiency, infection prevention, ergonomics, and team communication. She has a masters in business administration, and is a RDH and CDA. Thank you to our sponsors, SciCan and Cranberry.