145: How to make your brand more genuinely authentic with Re Perez

Re Perez is a seasoned Brand Strategist, International Speaker, and CEO of Branding For The People, a brand transformation agency that helps funded startups, high-growth entrepreneurs, and expanding small businesses around the globe to authentically connect with their audiences. In his new book Your Brand Should Be Gay (Even If You’re Not), Re uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status.