468: 100+ Deals After Pivoting From Land to Houses
How Michael Dente scaled from land flips to 100+ single-family deals using novations, PPC, and targeted DealMachine data.
The DealMachine Real Estate Investing Podcast · Michael Dente, David Lecko, Ryan Haywood
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Show Notes
Michael Dente went from small land deals to a full-scale single-family operation with more than 100 closings. In this episode, he breaks down why land was the perfect entry point, what pushed him to pivot, how novations now make up most of his business, and how PPC and cold callers keep his cost per deal surprisingly low. He also shares how he discovered a company was stealing his PPC leads, how he rebuilt his systems, and how he now uses DealMachine data to target 80,000+ optimized records each month.
KEY TALKING POINTS:
0:00 - Intro
0:35 - How Michael Dente Got Started In Real Estate
2:40 - Infill Lots vs. Larger Tracts & Finding Buyers
6:32 - How Investing Changed His Life After Being An Agent
9:03 - What He Did After Land Flipping
11:08 - How He’s Generating Leads Now & Moving To SFH
14:27 - How He Picked His Markets
16:39 - How Many Deals He’s Done & Novation Deals
20:29 - What His Team Looks Like
21:59 - His Biggest Challenge & Hiring VAs
28:12 - His Feedback For DealMachine
32:50 - Closing Thoughts
33:20 - Outro
LINKS:
Instagram: Michael Dente
https://www.instagram.com/only1_michaeldente/
Website: Michael Dente
https://michaeldente.exprealty.com
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/