333: 150+ Deals A Year In One Of The Toughest Markets
Laz Perez breaks down how his South Florida team is closing 150+ deals a year by adapting to a colder market with smarter pricing, strong dispositions, and a people-first approach to scaling.
The DealMachine Real Estate Investing Podcast · Laz Perez, David Lecko
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Show Notes
Laz Perez runs a South Florida real estate business focused on wholesaling, completing 160 deals last year. He notes that the Florida market is currently "pretty cold" or softer. To navigate this, Laz emphasizes dynamic pricing based on market conditions and a strong disposition process with a focus on building a buyer pool. Despite the cooling market, Laz believes absolutely there is still opportunity by understanding local areas and adapting strategies.
Here are three impressive things about Laz Perez:
- Laz shifted his business strategy from buying properties at auctions to directly reaching out to sellers. This shows he can adapt his approach as the market changes.
- After trying to flip houses himself, Laz realized his skills were better suited for marketing and sales. So he stopped flipping
- Laz finds a lot of satisfaction in seeing his team members succeed in their personal lives, like getting married and buying homes. This highlights his focus on people and team building.
KEY TALKING POINTS:
0:00 - An Overview Of Laz Perez’s Business
1:54 - Finding A Job In The Real Estate Industry Before Investing
3:30 - What Happened With His First Few Flips & Where He Found Them
8:14 - Transitioning Into Marketing To Sellers
9:43 - One Of His High Points As A Business Owner
10:30 - Hiring Talent Proactively
12:53 - Having Hard Conversations With Employees
14:08 - Is Wholesaling Too Competitive?
16:15 - Do Interest Rates Affect Laz’s Business?
19:34 - Building A Buyers List
20:56 - The Mindset That Led To His Success
22:07 - What He’d Be Doing If He Wasn’t In Real Estate
22:55 - What Laz Is Looking Forward To Most In 2025
23:42 - Outro
LINKS:
Instagram: Laz Perez
https://www.instagram.com/LachPerez/
Website: Laz Perez
https://www.peakcashoffers.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/