216: Marketing Religiously: Why Faith in the Process Leads to Big Wins
Franklin explains how consistent marketing, especially through direct mail, has been the cornerstone of his real estate success, even when immediate results aren't guaranteed.
The DealMachine Real Estate Investing Podcast · Franklin Romine, David Lecko, Ryan Haywood
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Show Notes
Franklin shares his journey in real estate, starting with his first deal in 2008 and evolving into a strategy that relies heavily on consistent and persistent marketing. He emphasizes the importance of "marketing religiously," which means sending out marketing continuously, even when results aren’t immediate. Franklin discusses his preference for direct mail over other methods like cold calling, and he explains why consistency and patience are key to his long-term success in real estate.
KEY TALKING POINTS:
0:00 - Introduction
1:33 - Franklin’s First Property He Bought
2:09 - What Made Him Decide to Start In Real Estate
3:17 - Why He Transitioned to Off-Market Deals
4:35 - His Main Marketing Method
5:24 - Why Franklin Says Marketing Is Like A Religion
8:29 - Why He Chose Direct Mail For Marketing
9:27 - A Home Run Deal He Did Last Year
11:41 - Closing Thoughts & How To Get In Touch With Franklin
LINKS:
Instagram: Franklin Romine
https://www.instagram.com/franklinromine/
Website: Romine Group
https://www.rominegroupre.com/
Instagram: David Lecko
https://www.instagram.com/dlecko
Website: DealMachine
https://www.dealmachine.com/pod
Instagram: Ryan Haywood
https://www.instagram.com/heritage_home_investments
Website: Heritage Home Investments
https://www.heritagehomeinvestments.com/