38: The 3 (Content) Pillars Developing You Business
The Content Universe · Montanus ApS
October 15, 202412m 24s
Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Where's your primary focus:
Sales?
Marketing?
Or branding?
Rarely do I see all three get equal attention.
And that’s a mistake.
Sales is needed for obvious reasons.
Marketing is what drives leads to sales.
But branding -the often forgotten child- is what positions you in the market.
Could you have a business without branding?
Yes.
But not as prosperous as you could have had.
Sales?
Marketing?
Or branding?
Rarely do I see all three get equal attention.
And that’s a mistake.
Sales is needed for obvious reasons.
Marketing is what drives leads to sales.
But branding -the often forgotten child- is what positions you in the market.
Could you have a business without branding?
Yes.
But not as prosperous as you could have had.