PLAY PODCASTS
23: No, 'Business Casual' is NOT a Tone-of-Voice

23: No, 'Business Casual' is NOT a Tone-of-Voice

The Content Universe · Montanus ApS

August 22, 20248m 52s

Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Here's the thing:
Most of you don't have a tone-of-voice.

The truth can hurt.

I'm not even sure Montanus has a tone of voice.

Why?

Because business casual or profession Al is simply too generic to be a unique branded tone.

It's an idea your branding agency has sold you. But it's not real.

In this episode, I'll try to explain why.