Episode 78
Earned Media: What it is, how to get it and why it's so valuable
November 3, 202024m 15s
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Show Notes
Earned media – the content you haven't paid for or published yourself – is one of the most valuable pieces of the marketing pie. Here's how to get your own slice of the action.
In this episode I'll explain exactly what earned media is and why it is often overlooked in terms of importance.
And I'll share with you the key areas to focus on and how to start building your earned media strategy.