Episode 88
Don't try to be everything to everyone with your content marketing, with Justin Brown
The Content Fix · Jillian Bowen and Justin Brown
January 12, 202119m 49s
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Show Notes
You've heard it from me before, but I'm going to say it again. Without a strategy, content marketing is just an expensive hobby.
In today's episode I'm tackling that topic with Justin Brown from Motion Agency, including:
- Why you shouldn't be afraid to get really specific about your audience.
- Why niching down can actually present you with more opportunities
- People know why they should be working with you
- The three stage approach to niching down
- Offer, audience
- Why what you enjoy doing is just as important as the data when it comes to making choices.
- The five profiles you can use in your content