The Content Byte

Do you have a client offering you a regular amount of work? It might be worth negotiating a retainer arrangement. In this episode, we talk about how to structure these arrangements and what you need to be aware of (and there's an exclusive discount code for podcast listeners for the Rachel's List retainer template).

The peaks and troughs of freelancing can be overwhelming - so how do you handle them? What should you do during a slow patch? And are economic downturns something to fear? Not necessarily, as we talk about in this week's episode.

If you're a freelancer, how well does your website / online portfolio work for you? Does it bring in traffic? Convert leads? Is it something you're proud to share with clients? If not, don't stress - it's not as hard as you might think to improve your website's look'n'feel and make it more user-friendly. In today's episode, we run through a checklist of common website design mistakes - and what you can do to fix any that pop up on your site.

Moving from an in-house role to a freelance one is a MASSIVE change. Suddenly, time is money - and productivity is all important in order to make the income you need to get by. In this episode, Lynne and Rachel share their time-saving tips and tricks and talk about the productivity resources available in the Rachel's List Toolkit (bonus discount code for podcast listeners!)

It's all too easy to undersell yourself when you're freelance. You want the project, and think quoting a little lower is going to do the trick. But sometimes, under-charging can backfire - and actually lose you work. In this episode, we explain how and why you need to price yourself accordingly.

Once upon a time, journos simply had to file their copy and that was that. These days, you may be asked to do quite a bit more, especially if you're writing for digital outlets. Find out what editors and clients tend to expect from content writers these days (and where you might need to upskill).

Does reinvention scare the pants off you? You're not alone. Most freelancers find their comfort zone, stay there - and hope the work keeps flowing. But what if it doesn't? What if you used to be a magazine writer and it no longer pays the bills like it once did? Should you use your skills to edge into corporate writing, copywriting or content marketing? Should you do an editing course and start picking up clients in that realm? This week, we talk about why you need to embrace new income streams - and how to get started.

What makes you absolutely indispensable as a freelancer? This week's episode is all about our strategies for adding value, solving your clients' problems and using your knowledge for suggesting other ways to improve their content or their business (and score yourself more work at the same time).

First up, we just want to say that this episode has a few technical difficulties at the beginning with the sound - but hang in there. Lots of great info about why freelancers should network, how you can network, and the happy knock-on effect: more work coming your way.

Finding the right experts and case studies for stories - or the right PRs who can get the ball rolling - can be tricky. In this episode, Lynne and Rachel share the websites and resources they turn to when expert quotes or a great case study is required. Our show notes PDF lists all the resources, so don't forget to download it at the end!

Finding the tools, services, websites and apps that save you time and help you work more efficiently is essential when you're a freelancer. Here are a few we've found over the years and use consistently to get the job done.

Filing great copy is a must if you want ongoing work as a freelancer - but are there other ways to ensure editors and content clients keep coming back? In this episode, we reveal what works for us and what's generally expected these days in print and digital.

Whether you're quoting on a project, thinking about raising your rates with clients or negotiating for a higher word rate with an editor, talking about money with ease is a critical skill for freelancers. In this episode we talk about researching market rates, figuring out YOUR rate and how to become more confident discussing dollars and cents.

If you're starting out in content writing or have hit a slow patch as a freelance writer, it can be hard to know what to do and where to turn (hint: it's NOT to low-paying content mills!). In this episode, we talk about the way we use our networks, leverage social media and employ other tricks in order to land regular, ongoing content writing work.

This week, we're talking about... well, us (because we figure an introduction is in order). Plus, why we decided a 10-min podcast was a goer, our top tips for starting out as a freelancer and what we'll be talking about in future episodes. Thanks for listening!