The Cliff Ravenscraft Show

The concept of “pricing” was one of the greatest sources of anxiety for me in the early days of building my own online business. Over the past decade, I've seen that “deciding how much to charge” is a huge pain point for others who are creating products and services. Almost everyone undervalues what they do and have to offer and, as a result, charge way too little. In this episode, I share what I have learned from my own experience with pricing over the years. I explain why people actually want to pay you more money. Listen to this episode to learn seven ways that doubling your rates, overnight, will double your success. I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

In this week's episode, I'm joined my great friend, Tim Schmoyer from VideoCreators.com. Tim has been working on the plans for his own live event and invited me to lunch to talk about how things went with my Next Level Workshop this past weekend. He wanted to know what I sort of things that I did that went really well, what would I do differently, etc. I figured that there might be some of you who will eventually host your own live events and that our conversation would be valuable if it were recorded. That is what you are getting in this episode. Two friends, who each operate a very successful online business, sharing ideas and thoughts about planning live events. I hope you enjoy.   I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

In this week's episode, I talk about what “Audio Branding” is and the step-by-step process that is involved in getting a professional intro and outro for your podcast. I also share my own history of audio branding over the past 12 years. If you are ready to take the audio branding for your show to the next level, I encourage you to check out my exclusive audio branding package with Music Radio Creative at PodcastAnswerMan.com/audio. I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

A few months ago, my great friend, Ray Edwards, shared a series of podcast episodes where he broke down the framework that he has developed for those who are looking to start an online business. I invited Ray to come and share the seven phases of his framework, with my community, in this week's episode. Ray Edwards' Framework For Starting An Online Business Phase 1 – Design Your Life: The idea is to ask yourself, what do you want your life to look like? What are you willing to do and what are you not willing to do? Phase2 – Person-Problem-Pain: In this phase, you clarify who it is that you are wanting to serve, you decide what problem you want to solve for them and you discover what pains these people are experiencing related to this problem. Phase 3 – Product: In this phase, you determine what products and services you plan to offer your customers. This could be one-on-one coaching/consulting, online/digital courses, physical products, etc. Also, in this phase, you should decide when you will make these products and/or services available. Phase 4 – Copy: Everyone should be clear on the value and benefits that they bring to the table. Not only that, you should have pre-determined language at your disposal to communicate what it is that you offer. In fact, Ray suggests that “everyone should have a sales letter.” Phase 5 – Marketing: Once you have your product(s) and you have you have your copy that clearly communicates the value you offer, it is time to begin marketing what you have to your target customers. This is where want to find out where these people hanging out? Better yet, where are they looking for solutions already? This is where can start building an audience with a blog, podcast and an email newsletter. This is where you begin setting up your landing pages and possibly even begin advertising. Phase 6 – Optimization: In this phase, you take what you are already doing and focus on making it better. You try to improve email opt-ins and open rates. You try to optimizing conversations from your ad campaigns. Etc. Phase 7 – Scale or Sale: When it comes to the SCALE of your business, is your business a mission or a means? When it comes to the SALE of your business, is your business even something that could be sold? Or are YOU the business? What is your number? What will you do after the sale?     I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.

I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast   Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups?  If so, visit my WORK WITH ME PAGE and submit an application today.