What's Your COVID Brand?
Just when you thought you had that whole employer brand game figured out, along comes a pandemic and tosses that EB playbook right out the window.
The Chad & Cheese Podcast · Evergreen Podcasts
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Show Notes
Just when you thought you had that whole employer brand game figured out, along comes a pandemic and tosses that EB playbook right out the window. Expert Neil Harrison joins the boys to discuss brand strategy in the age of COVID. Needless to say, it's a masterclass in how to resuscitate your employment brand and give it a much-needed vaccine shot right in the arm.
Questions:
- Will making vaccines mandatory kill a brand?
- How do employers recreate a sense of community?
- Will your talent/employer brand be more important than ever before?
- Can the vaccine be seen as a civic duty or is it too late?
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