What is Group M?

<p>One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so.</p><br><p>Group M is the largest media buying group in the world and in this episode, Campaign's journalists discuss what the company was when it began in the early 2000s, what has happened in the last 12 months including <a href="https://www.campaignlive.co.uk/article/sky-set-switch-agencies-following-european-media-review/1880348" rel="noopener noreferrer" target="_blank">losing Sky</a>, the <a href="https://www.campaignlive.co.uk/article/essencemediacom-x-brand-axed-ceo-departs-uk-shake-up/1886695" rel="noopener noreferrer" target="_blank">closure of EssenceMediacom X</a> and <a href="https://www.campaignlive.co.uk/article/group-m-axes-global-agency-ceo-roles-major-centralisation-push/1903120" rel="noopener noreferrer" target="_blank">axing its global agency CEO roles</a>, and what it is now. The team examines Group M's relationship with its agency brands, their identity, and what the future holds for the media group.</p><br><p>This episode features media editor Beau Jackson, deputy media editor Shauna Lewis and editor Maisie McCabe. It is hosted by tech editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/henkel-assigns-%E2%82%AC500m-expanded-european-media-account/1892199" rel="noopener noreferrer" target="_blank">Henkel assigns €500m expanded European media account</a></p><p><a href="https://www.campaignlive.co.uk/article/unilever-announces-result-global-media-review-six-rivals-sharing-duties/1890492" rel="noopener noreferrer" target="_blank">Unilever announces result of global media review with six rivals sharing duties</a></p><p><a href="https://www.campaignlive.co.uk/article/former-group-m-china-executives-face-shanghai-court-bribery-allegations/1900621" rel="noopener noreferrer" target="_blank">Former&nbsp;Group&nbsp;M&nbsp;China executives to face Shanghai court over bribery allegations</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-upgrades-uk-advertising-growth-forecast-44-77-2025/1899058" rel="noopener noreferrer" target="_blank">Group&nbsp;M&nbsp;upgrades UK advertising growth forecast from 4.4% to 7.7% in 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-wants-ncas-midas-touch-battles-revive-fortunes/1891948" rel="noopener noreferrer" target="_blank">WPP wants NCA's Midas touch as it battles to revive fortunes</a></p><p><a href="https://www.campaignlive.co.uk/article/important-agency-brands/1890445" rel="noopener noreferrer" target="_blank">How important are agency brands?</a></p><p><a href="https://www.campaignlive.co.uk/article/amazon-splits-global-media-two-networks-competitive-review/1887191" rel="noopener noreferrer" target="_blank">Amazon splits global media between two networks after competitive review</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-builds-new-global-growth-marketing-team-toby-jenner/1882824" rel="noopener noreferrer" target="_blank">Group&nbsp;M&nbsp;builds new global growth and marketing team under Toby Jenner</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>