What does it take to launch a successful ad agency?

<p>Campaign's editorial team gather in the studio to question how to launch a successful ad agency. </p><br><p>This year we have seen exciting start ups include <a href="https://www.campaignlive.co.uk/article/laura-jordan-bambach-hannah-matthews-fern-miller-unveil-advanced-creative-agency/1866718" rel="noopener noreferrer" target="_blank">Uncharted founded by the female trio</a> (Fern Miller, Hattie Matthews and Laura Jordan Bambach) and <a href="https://www.campaignlive.co.uk/article/publicis-groupe-launches-creative-agency/1890337" rel="noopener noreferrer" target="_blank">Publicis Groupe launching LeShop</a> with 80 staff working across 20 brands.&nbsp;However, in the last five years, data from Avid Panda suggests that 42.5% of new marketing companies have closed and advertising agencies are the hardest to run, with a business mortality rate of 43.9%.</p><br><p>In this episode, the team discusses what happens after an agency is launched, how do you scale and is a sell a measure of success, with comments from James Murphy, founder and chief executive of New Commercial Arts, which he <a href="https://www.campaignlive.co.uk/article/wpp-buys-new-commercial-arts-founders-hit-jackpot-again/1887794" rel="noopener noreferrer" target="_blank">recently sold to WPP</a>, after selling his previous shop <a href="https://www.campaignlive.co.uk/article/omnicom-merges-60m-adam-eve-ddb/1133484" rel="noopener noreferrer" target="_blank">Adam & Eve to DDB in 2012</a>.</p><br><p>Hosted by Campaign's tech editor Lucy Shelley, she is joined by editor-in-chief Gideon Spanier, deputy editor Gemma Charles and features editor Matt Barker.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/makes-agency-brand/1889676" rel="noopener noreferrer" target="_blank">What&nbsp;makes&nbsp;an&nbsp;agency&nbsp;brand?</a></p><p><a href="https://www.campaignlive.co.uk/article/croud-sells-majority-stake-boost-m-a-war-chest-180m-plus-deal/1894253" rel="noopener noreferrer" target="_blank">Croud&nbsp;sells majority stake to boost M&A ‘war chest’ in £180m-plus deal</a></p><p><a href="https://www.campaignlive.co.uk/article/agency-name-taste-sweet/1796393" rel="noopener noreferrer" target="_blank">Would an agency by any other name taste as sweet?</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>