What do Campaign's 2025 School Reports reveal about adland?

<p>Campaign has released its biggest project of the year, reviewing and marking the top 92 agencies in the UK for <a href="https://www.campaignlive.co.uk/schoolreports2025" rel="noopener noreferrer" target="_blank">Campaign's 2025 School Reports</a>, in partnership with Nielsen.</p><br><p>In this episode, Campaign's editorial team reveals its overall impression on the reports, what they divulge about the health of the industry by <a href="https://www.campaignlive.co.uk/article/school-reports-2025-signs-growth-advertising-landscape-remains-tough/1910384" rel="noopener noreferrer" target="_blank">analysing the billings</a> across media and creative and how <a href="https://www.campaignlive.co.uk/article/school-reports-2025-broken-pipeline-diverse-leadership/1910173" rel="noopener noreferrer" target="_blank">diversity has been impacted</a> in the last year. They discuss how creativity fared in 2024 and the consequence of a few huge media pitches (<a href="https://www.campaignlive.co.uk/article/amazon-splits-global-media-two-networks-competitive-review/1887191" rel="noopener noreferrer" target="_blank">Amazon</a>, <a href="https://www.campaignlive.co.uk/article/loreal-uk-ireland-switches-220m-media-account-new-agency/1874857" rel="noopener noreferrer" target="_blank">L'Oreal</a> and <a href="https://www.campaignlive.co.uk/article/ebay-appoints-global-media-agency/1887156" rel="noopener noreferrer" target="_blank">Ebay</a>, to name a few).</p><br><p>Hosted by tech editor Lucy Shelley, this chat includes editor Maisie McCabe, deputy editor Gemma Charles and features editor Matt Barker. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-tables-top-100-creative-agencies/1910458" rel="noopener noreferrer" target="_blank">School Reports 2025: Top creative agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-tables-top-50-media-agencies/1910271" rel="noopener noreferrer" target="_blank">School Reports 2025: Top media agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-tables-top-holding-companies/1910250" rel="noopener noreferrer" target="_blank">School Reports 2025: Top holding companies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-tables-top-30-regional-agencies/1910453" rel="noopener noreferrer" target="_blank">School Reports 2025: Top regional agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-agencies-highest-marks/1910756" rel="noopener noreferrer" target="_blank">School Reports 2025: Which agencies got the highest marks?</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-agencies-improved-marks/1911025" rel="noopener noreferrer" target="_blank">School Reports 2025: Which agencies improved their marks?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>