What do brands lose by not having X on their plan?

<p>"Who wants to advertise on Twitter with a maverick owner?," said Gideon Spanier, Campaign's UK editor in chief in this episode.</p><br><p>Since Elon Musk took over Twitter, renamed X, journalists have been busy keeping up with the contention surrounding the platform – from cutting staff by 80% to blaspheming advertisers for withholding adspend; <a href="https://www.campaignlive.co.uk/article/garms-discontinuation-sad-day-industry-brand-safety-experts-say/1884578" rel="noopener noreferrer" target="_blank">filing an antitrust lawsuit against GARM</a> causing the body to close, and posting on X saying <a href="https://www.campaignlive.co.uk/article/adland-urged-step-social-medias-role-uk-riots/1883359" rel="noopener noreferrer" target="_blank">“civil war is inevitable” in the UK after the riots</a> that took place this August.</p><br><p>After all the controversy, many of X's largest advertisers – including Apple, Warner Bros., Discovery, Sony and Disney –&nbsp;have left the platform. So, in a new, revamped version of the Campaign Podcast, the editorial team ask:&nbsp;<strong>What do brands lose by not having X on their plan?</strong></p><br><p>This episode welcomes Spanier to the studio with Maisie McCabe, Campaign's UK editor, and Shauna Lewis, deputy media editor. It is hosted by Lucy Shelley, tech editor at Campaign.</p><br><p>Read more about what was discussed in this episode:</p><p><a href="https://www.campaignlive.co.uk/article/we-cant-brands-ever-returning-agency-leaders-advertising-x/1885851" rel="noopener noreferrer" target="_blank">'We can’t see brands ever returning': agency leaders on advertising with X</a></p><p><a href="https://www.campaignlive.co.uk/article/now-war-elon-musks-x-sues-advertisers-alleged-illegal-boycott/1883443" rel="noopener noreferrer" target="_blank">'Now it is war':&nbsp;Elon&nbsp;Musk’s&nbsp;X sues advertisers over alleged ‘illegal boycott’</a></p><p><a href="https://www.campaignlive.co.uk/article/consultants-call-garm-antitrust-lawsuit-disaster-x/1883436" rel="noopener noreferrer" target="_blank">Consultants call GARM antitrust lawsuit ‘disaster’ for X</a></p><p><a href="https://www.campaignlive.co.uk/article/elon-musk-artistic-ads-foolish-posts-telling-advertisers-go-fuck-themselves/1877666" rel="noopener noreferrer" target="_blank">Elon&nbsp;Musk&nbsp;on artistic ads, 'foolish' posts and telling advertisers to go fuck themselves</a></p><p><a href="https://www.campaignlive.co.uk/article/x-officially-allows-consensually-produced-adult-content/1875321" rel="noopener noreferrer" target="_blank">X officially allows ‘consensually produced’ adult content</a></p><p><a href="https://www.campaignlive.co.uk/article/x-twitter-one-year-on-site-traffic-223/1851864" rel="noopener noreferrer" target="_blank">X/Twitter one year on: Site traffic is up 22.3%</a></p><p><a href="https://www.campaignlive.co.uk/article/media-buyers-advertisers-not-responsible-keeping-x-afloat-%E2%80%94-shutting-down/1850372" rel="noopener noreferrer" target="_blank">Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’</a></p><p><a href="https://www.campaignlive.co.uk/article/x-rated-elon-musk-burns-bridges-concerned-advertisers-go-fself/1849500" rel="noopener noreferrer" target="_blank">X-rated&nbsp;Elon&nbsp;Musk&nbsp;burns bridges with concerned advertisers: ‘Go F yourself’</a></p><p><a href="https://www.campaignlive.co.uk/article/advertisers-flee-x-elon-musk-announces-thermonuclear-lawsuit/1848259" rel="noopener noreferrer" target="_blank">Advertisers flee X as&nbsp;Elon&nbsp;Musk&nbsp;announces 'thermonuclear' lawsuit</a></p><p><a href="https://www.campaignlive.co.uk/article/ibm-suspends-advertising-x-twitter-ads-appear-next-nazi-posts/1848058" rel="noopener noreferrer" target="_blank">IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>