Was 2024 the year of AI?

<p>2024 had big expectations when it came to artificial intelligence, but did the year live up to the hype... was it a year of "AI in action" as the IAB predicted or AI inaction?</p><br><p>Campaign's editorial team gathers in the studio in an episode hosted by Maisie McCabe, UK editor, while tech editor Lucy Shelley (and usual host) swaps over to be in the hot seat.</p><br><p>Also joined by features editor Matt Barker and deputy media editor Shauna Lewis, the four discuss the highs and lows of AI this year, including <a href="https://www.campaignlive.co.uk/article/coca-cola-unveils-holidays-coming-ad-made-ai/1896065" rel="noopener noreferrer" target="_blank">Coca-Cola's Christmas ad made by AI</a>, which was <a href="https://www.campaignlive.co.uk/article/turkey-week-coca-colas-ai-christmas-spots-ghost-christmas-past/1897649" rel="noopener noreferrer" target="_blank">Campaign's Turkey of the Week</a>. They compare it to <a href="https://www.campaignlive.co.uk/article/behind-scenes-sebastian-strasser-directing-ai-only-ad-vodafone/1898326" rel="noopener noreferrer" target="_blank">Vodafone's AI Christmas ad</a> and recount other controversial AI moments from the year including <a href="https://www.campaignlive.co.uk/article/publicis-mocking-taking-bs-ai-film-goes-down-badly-agency-rivals/1877222" rel="noopener noreferrer" target="_blank">Publicis' AI BS Bot</a> and Under Armour's AI ad with Anthony Joshua.</p><br><p>The team discuss how AI has shaped the adland this year – Lewis reveals insights from her <a href="https://www.campaignlive.co.uk/article/t-pms-johnny-hornby-selling-agency-why-cynicism-makes-british-advertising-better/1897360" rel="noopener noreferrer" target="_blank">interview with Johnny Hornby, founder and chief executive at T&Pm</a>, after it was fully <a href="https://www.campaignlive.co.uk/article/wpp-takes-total-ownership-t-pm/1895834" rel="noopener noreferrer" target="_blank">acquired by WPP last month</a>. He cited AI as a main driver for the sale.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/will-coca-cola-ad-deter-brands-using-ai-film/1897135" rel="noopener noreferrer" target="_blank">Will the&nbsp;Coca-Cola&nbsp;ad deter brands from using AI in film?</a></p><p><a href="https://www.campaignlive.co.uk/article/will-media-buyers-first-victims-ai/1877613" rel="noopener noreferrer" target="_blank">Will media buyers be the first victims of AI?</a></p><p><a href="https://www.campaignlive.co.uk/article/media-buying-among-first-areas-go-rise-ai-says-mediamonks-co-founder/1875753" rel="noopener noreferrer" target="_blank">Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder</a></p><p><a href="https://www.campaignlive.co.uk/article/2024-vintage-year-christmas-ads/1896569" rel="noopener noreferrer" target="_blank">Is 2024 a vintage year for Christmas ads?</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>