How should a new agency leader make their mark? With Conrad Persons, Grey London

<p>When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them.</p><br><p>Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That’s how we do things round here' is one of the most abominable phrases in business."</p><br><p>Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks at&nbsp;balancing change, the importance of likability and technology's impact on leadership.&nbsp;</p><br><p>Last year a raft of CEOs in the industry swapped seats, making news headlines across adland. They included&nbsp;<a href="https://open.acast.com/networks/6177c468f62eb80013741030/shows/61543e348f80b9001378a427/episodes/Natalie%20Cummins%20named%20EssenceMediacom%20CEO" rel="noopener noreferrer" target="_blank">Natalie Cummins, who</a>&nbsp;left Publicis Media after 17 years to become CEO of EssenceMediacom, and&nbsp;<a href="https://www.campaignlive.co.uk/article/mediacom-shake-up-nick-lawson-josh-krichefski-kate-rowlinson-promoted/1591447" rel="noopener noreferrer" target="_blank">Kate Rowlinson, who&nbsp;</a>became Group M CEO.&nbsp;<a href="https://www.campaignlive.co.uk/article/xavier-rees-departs-havas-become-amv-group-chief-executive/1856383" rel="noopener noreferrer" target="_blank">Xavier Rees</a>&nbsp;left Havas as group CEO of UK creative to lead Abbott Mead Vickers BBDO, and the subject of Campaign’s&nbsp;<a href="https://www.campaignlive.co.uk/article/lists-2024-top-five-people-moves/1897757" rel="noopener noreferrer" target="_blank">Top people move of the year</a>, James Murphy, became group CEO of Ogilvy after selling NCA to WPP.</p><br><p>So how does a new agency leader make their mark, and how much change is too much?</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/advice-give-adlands-new-crop-ceos/1896048" rel="noopener noreferrer" target="_blank">What advice would you give adland’s new crop of CEOs?</a></p><p><a href="https://www.campaignlive.co.uk/article/essencemediacom-uk-ceo-says-media-clients-want-answers-not-theory/1902364" rel="noopener noreferrer" target="_blank">EssenceMediacom UK CEO says media clients want answers, not theory</a></p><p><a href="T&Pm appointed Victoria Appleby as UK CEO" rel="noopener noreferrer" target="_blank">T&Pm appointed Victoria Appleby as UK CEO</a></p><p><a href="Neverland promoted Josh Harris to CEO" rel="noopener noreferrer" target="_blank">Neverland promoted Josh Harris to CEO</a></p><p><a href="Saatchi & Saatchi hired Claire Hollands as CEO" rel="noopener noreferrer" target="_blank">Saatchi & Saatchi hired Claire Hollands as CEO</a></p><p><a href="https://www.campaignlive.co.uk/article/paul-knight-named-chief-executive-phd-uk-ali-reed-departs/1895061" rel="noopener noreferrer" target="_blank">Paul Knight named CEO at PHD UK</a>.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>