Campaign podcast: Gaming ads unlocked

<p>Campaign teamed up with Activision Blizzard Media to explore the world of gaming ads and how brands and agencies can make the most of it.</p><br><p>Gaming is big business - worth almost $250bn last year. Tuned-in brands are diversifying their channel mix and turning to gaming to capitalise on fandom's fierce nature and the growing attention the channel now commands.&nbsp;</p><br><p>Yet, despite being one of the world’s most popular entertainment channels, it's still one of the least understood by advertisers.</p><br><p>In this special podcast,<em> Campaign’s</em> tech editor Lucy Shelley talks with Claire Nance, head of global gaming business success strategy for Activision Blizzard Media, the media arm of gaming giant Activision Blizzard which owns <em>Candy Crush Saga, Call of Duty </em>and <em>World of Warcraft.</em></p><br><p>Their wide-ranging conversation includes: debunking popular gaming myths, best practices for effectively reaching players, and the in-game measurements you should be paying attention to.</p><br><p>If you want to up your ad game - listen in.</p><br><p><strong><em>This podcast episode is sponsored by Activision Blizzard Media</em></strong></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>