132. John Lewis & Saatchis exclusive interview | Brand Experience 360 | Latest ads reviewed

<p>Rosie Hanley, head of brand and marketing at John Lewis & Partners, and Richard Huntington, chairman and chief strategy officer at Saatchi & Saatchi London, reveal the detail behind the&nbsp;<a href="https://www.campaignlive.co.uk/article/john-lewis-partnership-picks-saatchi-saatchi-london-ad-account/1822747" rel="noopener noreferrer" target="_blank">retailer's pitch process&nbsp;</a>and what's next for its marketing. The brand previously worked with Adam & Eve/DDB.</p><br><p>Jonny Parker and Chris Birch, executive creative directors at VCCP London, review some of the latest ads:&nbsp;<a href="https://www.campaignlive.co.uk/article/slimfast-shakes-messaging-first-ad-mother/1822152" rel="noopener noreferrer" target="_blank">Slim Fast “Ooomph for your boomph”</a>&nbsp;by Mother London;&nbsp;<a href="https://www.campaignlive.co.uk/article/itv-no-silence-please-uncommon-creative-studio/1822891" rel="noopener noreferrer" target="_blank">ITV "No silence please"</a>&nbsp;by Uncommon Creative Studio;&nbsp;<a href="https://www.campaignlive.co.uk/article/tommys-lets-bring-home-vmly-r/1822568" rel="noopener noreferrer" target="_blank">Tommy's "Let's bring them home"&nbsp;</a>by VMLY&R; and&nbsp;<a href="https://www.campaignlive.co.uk/article/eurovision-round-up-brands-getting-nation-singing/1822609" rel="noopener noreferrer" target="_blank">BBC "Eurovision effect"</a>&nbsp;by BBC Creative.</p><br><p>Gurjit Degun,&nbsp;<em>Campaign</em>'s creativity and culture editor, and Charlotte Rawlings,&nbsp;<em>Campaign</em>'s reporter, discuss Brand Experience 360 and <a href="https://www.campaignlive.co.uk/article/why-quitting-job-maternity-leave-right-decision/1822862" rel="noopener noreferrer" target="_blank">parental leave.</a></p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/energy-fizz-saatchi-saatchi-london-won-john-lewis-partnership/1823302" rel="noopener noreferrer" target="_blank"><strong>'Energy and fizz': how Saatchi & Saatchi London won John Lewis Partnership</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/john-lewis-partnership-picks-saatchi-saatchi-london-ad-account/1822747" rel="noopener noreferrer" target="_blank"><strong>John Lewis Partnership picks Saatchi & Saatchi London for ad account</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/why-quitting-job-maternity-leave-right-decision/1822862" rel="noopener noreferrer" target="_blank"><strong>Why quitting my job after maternity leave was the right decision</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>