Season 3 · Episode 130
130. Getting Ramadan right | Diversifying production | Latest ads reviewed
The Campaign Podcast · Campaign Magazine
May 4, 20231h 0m
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
<p>As increasing numbers of brands tap into Ramadan, this <em>Campaign</em> Podcast explores how to get it right.</p><br><p>Shelina Janmohammed, vice president of Islamic marketing at Ogilvy, Dan Coleman, head of strategy at Starcom and Omar El-Gammal, strategy director at Mother London, joined to discuss, widening the discussion to explore how brands can be authentic when using cultural references.</p><br><p>Later in the podcast, Sue Higgs, executive creative director of Dentsu Creative and Paul Jordan, <a href="https://www.campaignlive.co.uk/article/tbwa-london-appoints-ecd-tasked-improving-output/1820779" rel="noopener noreferrer" target="_blank">TBWA\London's new ECD</a> dialled in to review some recent ads: <a href="https://www.campaignlive.co.uk/article/pick-week-marmites-wry-mock-documentary-lover-not-hater/1820959" rel="noopener noreferrer" target="_blank">Marmite "Baby scan"</a> by Adam & Eve/DDB, <a href="https://www.campaignlive.co.uk/article/punchy-bbc-film-hypes-fans-eurovision-2023-coverage/1820935" rel="noopener noreferrer" target="_blank">BBC "Eurovision 2023"</a> by BBC Creative, <a href="https://www.campaignlive.co.uk/article/butterkist-pops-uk-giant-ooh-microwave-installations/1820494" rel="noopener noreferrer" target="_blank">Butterkist "Microwave"</a> by St Luke's, <a href="https://www.campaignlive.co.uk/article/pets-home-rebrands-rock-opera-homage-animals/1820450" rel="noopener noreferrer" target="_blank">Pets at Home "We're all for pets"</a> by Nomad and The & Partnership.</p><br><p><em>Campaign'</em>s Charlotte Rawlings also joined to discuss Rattling Stick's new production arm for challenging budgets, and what <a href="https://www.campaignlive.co.uk/article/does-rattling-sticks-low-cost-arm-signal-trouble-production-sector/1820932" rel="noopener noreferrer" target="_blank">this means for the production sector.</a> Also up for discussion is Spike Lee's honorary <a href="https://www.campaignlive.co.uk/article/spike-lee-wins-honorary-creative-maker-year-cannes-lions/1821157" rel="noopener noreferrer" target="_blank">creative maker of the year award</a> at Cannes Lions.</p>
<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>