128. EA Sports FC branding | Ben Da Costa exit | Latest ads reviewed

<p>Trevor Robinson, OBE, executive creative director at Quiet Storm and Now's outgoing chief creative officer Ben da Costa join the<em>&nbsp;Campaign</em>&nbsp;podcast to critique some recent creative work.</p><br><p>The two&nbsp;<a href="https://www.campaignlive.co.uk/article/ea-sports-plays-triangles-post-fifa-rebrand/1819392" rel="noopener noreferrer" target="_blank">discuss the look of EA Sports FC</a>, the first interactive football game to appear without the Fifa branding after it ended its 30-year deal with the organisation.</p><br><p>Also up for discussion, Robinson and Da Costa contemplate&nbsp;<a href="https://www.campaignlive.co.uk/article/ikea-celebrates-highs-saving-money-new-ad-campaign/1819577" rel="noopener noreferrer" target="_blank">Ikea's recent ad "Show off your savvy" by Mother London</a>&nbsp;and&nbsp;<a href="https://www.campaignlive.co.uk/article/nurofen-packaging-reflects-everyday-dismissals-women-pain-receive/1819329#:~:text=One%20in%20two%20(56%25),be%20affected%20by%20chronic%20pain." rel="noopener noreferrer" target="_blank">Nurofen's "Seen my pain" by McCann London.</a></p><br><p>Da Costa tunes in after he announced&nbsp;<a href="https://www.campaignlive.co.uk/article/cco-ben-da-costa-departs/1819807" rel="noopener noreferrer" target="_blank">his departure from Now</a>&nbsp;earlier this week. He&nbsp;will leave the agency in May and plans on freelancing until the “perfect” opportunity comes his way.</p><br><p><em>Campaign</em>'s Charlotte Rawlings joins the podcast to chat about the&nbsp;<a href="https://www.campaignlive.co.uk/article/art-controversial-power-street-art-digital-age/1819379" rel="noopener noreferrer" target="_blank">enduring power of street art</a>, in a world currently transfixed by artificial intelligence, the metaverse and augmented reality.</p><br><p>Also up for discussion,&nbsp;<a href="https://www.campaignlive.co.uk/article/daisy-may-cooper-voices-elephant-mascot-tsb-campaign/1819751" rel="noopener noreferrer" target="_blank">TSB recently introduced a new mascot</a>&nbsp;in the form of a pink elephant, voiced by actress Daisy May Cooper. The Campaign podcast considers why brand characters can be hugely beneficial to brands.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/art-controversial-power-street-art-digital-age/1819379%20" rel="noopener noreferrer" target="_blank">'Art is controversial': the power of street art in the digital age</a></p><br><p><a href="https://www.campaignlive.co.uk/article/ea-sports-plays-triangles-post-fifa-rebrand/1819392%20" rel="noopener noreferrer" target="_blank">EA Sports FC plays with triangles for post-Fifa rebrand</a></p><br><p><a href="https://www.campaignlive.co.uk/article/cco-ben-da-costa-departs/1819807" rel="noopener noreferrer" target="_blank">Now CCO Ben da Costa departs</a></p><br><p><a href="https://www.campaignlive.co.uk/article/ikea-celebrates-highs-saving-money-new-ad-campaign/1819577" rel="noopener noreferrer" target="_blank">Ikea celebrates highs of saving money in new ad campaign</a></p><br><p><a href="https://www.campaignlive.co.uk/article/daisy-may-cooper-voices-elephant-mascot-tsb-campaign/1819751%20" rel="noopener noreferrer" target="_blank">Daisy May Cooper voices elephant mascot in TSB campaign</a></p><br><p><a href="https://www.campaignlive.co.uk/article/nurofen-packaging-reflects-everyday-dismissals-women-pain-receive/1819329" rel="noopener noreferrer" target="_blank">Nurofen packaging reflects everyday dismissals women in pain receive</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>