127. Pitching in the current climate | Will Labour's attack ads work?

<p>What are clients looking for from agency partners during an economic downturn and has the Pitch Positive Pledge made a difference?</p><br><p>There has been a notable shift in why clients run pitches in this economic downturn versus what happened in the wake of the global financial crisis.&nbsp;</p><br><p>ID Comms Advisory chief executive David Indo and Publicis Media chief business development officer Nagmeh Taheri join <em>Campaign</em> media editor Arvind Hickman to discuss how pitching has evolved, what clients are looking for, the role of procurement and whether the Pitch Positive Pledge has had an impact nearly a year since it was launched.</p><br><p><em>Campaign</em>'s Shauna Lewis also joins to discuss the fallout from political attack ads by the Labour Party that imply Prime Minister Rishi Sunak is soft on child sexual abuse cases.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/labour-attack-ads-keir-starmers-focus-negativity-shows-gloves-off/1819235" rel="noopener noreferrer" target="_blank">Labour attack ads: Keir Starmer’s focus on negativity shows ‘gloves are off’</a></p><br><p><a href="https://www.campaignlive.co.uk/article/lets-hope-pitch-frenzy-leads-energised-client-agency-relationships/1815000" rel="noopener noreferrer" target="_blank">Let's hope the pitch frenzy leads to some energised client-agency relationships</a></p><br><p><a href="https://www.campaignlive.co.uk/article/pitching-frenzy-back-last-years-slump/1814271" rel="noopener noreferrer" target="_blank">Is a pitching frenzy back after last year’s slump?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>