123. The great gaming boom, plus WFH & creativity three years after Covid

<p>We report from this week's&nbsp;<a href="https://www.campaignlive.co.uk/article/campaign-gaming-summit-advertisers-ignoring-older-gamers-peril/1816500" rel="noopener noreferrer" target="_blank"><em>Campaign</em>&nbsp;Gaming Summit</a>&nbsp;where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older.</p><br><p>Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss&nbsp;<a href="https://www.campaignlive.co.uk/article/does-wfh-chip-away-peoples-creativity-part-two/1816533" rel="noopener noreferrer" target="_blank">whether working from home chips away at creativity</a>&nbsp;— a hot topic exactly three years after the first Covid lockdown began in March 2020.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/does-wfh-chip-away-peoples-creativity-part-two/1816533" rel="noopener noreferrer" target="_blank">Does WFH chip away at people’s creativity?: part two – junior adlanders</a></p><br><p><a href="https://www.campaignlive.co.uk/article/does-wfh-chip-away-peoples-creativity/1815526" rel="noopener noreferrer" target="_blank">Does WFH chip away at people’s creativity?: part one – senior adlanders</a></p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-gaming-summit-advertisers-ignoring-older-gamers-peril/1816500" rel="noopener noreferrer" target="_blank">Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>