122. The creatives behind McDonald's 'Raise your arches' | IWD | Latest ads reviewed

<p>Leo Burnett's global and UK chief creative officer Chaka Sobhani and creative director Gareth Butters join&nbsp;<em>Campaign</em>'s creativity and culture editor Gurjit Degun to talk about how they came up with the <a href="https://www.campaignlive.co.uk/article/mcdonalds-campaign-raises-few-eyebrows/1810084" rel="noopener noreferrer" target="_blank">McDonald's "Raise your arches" ad.</a></p><br><p>Lynsey Atkin, executive creative director at 4Creative, joins Sobhani and Butters to review some of the latest work:</p><br><p><a href="https://www.campaignlive.co.uk/article/paddy-power-fires-starting-gun-bbh-partnership-cheltenham-spot/1814466" rel="noopener noreferrer" target="_blank">Paddy Power "Cheltenham 2023"</a> by Bartle Bogle Hegarty London</p><p><a href="https://www.campaignlive.co.uk/article/romaine-calm-asda-reassures-consumers-empty-supermarket-shelves/1814621" rel="noopener noreferrer" target="_blank">Asda "Romaine calm"</a> by Havas London</p><p><a href="https://www.campaignlive.co.uk/article/nandos-revamps-brand-platform-launches-ad-cameo-bukayo-saka/1814859" rel="noopener noreferrer" target="_blank">Nando's "This must be the place"</a> by New Commercial Arts</p><p><a href="https://www.campaignlive.co.uk/article/richard-ayoade-drops-f-bomb-hsbcs-latest-tv-spot/1814887" rel="noopener noreferrer" target="_blank">HSBC "F word"</a> by Wunderman Thompson</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>