120: Sir Martin Sorrell on the future of media | Agency diversity

<p>Sir Martin Sorrell joins the <em>Campaign</em> podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.</p><p>The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.</p><p><em>Campaign</em> reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.</p><p>The <em>Campaign </em>podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the <em>Campaign </em>podcast team.</p><p>Email questions labelled, ‘Media Mailbox’, to: <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a></p><br><p><strong>Further reading</strong></p><br><p>IPA Agency Census: <a href="https://www.campaignlive.co.uk/article/ipa-agency-census-gender-pay-gap-closes-ethnicity-gap-stalls/1814753" rel="noopener noreferrer" target="_blank">gender pay gap closes, ethnicity gap stalls</a></p><p>IPA Agency Census: <a href="https://www.campaignlive.co.uk/article/ipa-agency-census-diversity-march-industry-workforce-breaks-record/1814726" rel="noopener noreferrer" target="_blank">diversity on the march as industry workforce breaks record</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>