116. EssenceMediacomX and VMLY&R on how AI (or ChatGPT) can transform advertising | Adland's diversity barriers

<p>Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&R, join the&nbsp;<em>Campaign</em>&nbsp;podcast to discuss the latest artificial intelligence breakthroughs, and how adland is captitalising on the growing trend.</p><br><p>In addition,&nbsp;<em>Campaign</em>&nbsp;creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings&nbsp;<a href="https://www.campaignlive.co.uk/article/im-furious-government-rejected-menopause-law-changes/1811387" rel="noopener noreferrer" target="_blank">discuss the UK government’s decision to resist legal changes</a>&nbsp;that could protect the rights of people experiencing menopause and what people in adland can do about it.</p><br><p>The podcast also&nbsp;<a href="https://www.campaignlive.co.uk/article/adland-inaccessible-young-diverse-talent-vccp-study-finds/1810152?bulletin=campaign_breakfast_briefing" rel="noopener noreferrer" target="_blank">breaks down a recent VCCP study</a>, which identified six barriers to young people from diverse backgrounds applying to work in the industry.&nbsp;</p><br><p>Lastly,&nbsp;<em>Campaign</em>&nbsp;discusses campaigns that have stood out recently:&nbsp;<a href="https://www.campaignlive.co.uk/article/pick-week-playstation-takes-fantasy-real-world/1812077" rel="noopener noreferrer" target="_blank">Sony PlayStation "#LiveFromPS5" by Adam & Eve DDB</a>;&nbsp;<a href="https://www.campaignlive.co.uk/article/princess-wales-launches-short-film-spotlight-childhood-development/1811739" rel="noopener noreferrer" target="_blank">Royal Foundation Centre for Early Childhood "Shaping us" by Wonderhood Studios;</a>&nbsp;and&nbsp;<a href="https://www.campaignlive.co.uk/article/ford-go-break-in-abbott-mead-vickers-bbdo/1810956" rel="noopener noreferrer" target="_blank">Ford “Go break it in” by Abbott Mead Vickers BBDO.</a></p><br><p><strong>Further reading:</strong></p><p><a href="https://www.campaignlive.co.uk/article/adland-inaccessible-young-diverse-talent-vccp-study-finds/1810152?bulletin=campaign_breakfast_briefing" rel="noopener noreferrer" target="_blank">Adland inaccessible to young, diverse talent, VCCP study finds</a></p><p><a href="https://www.campaignlive.co.uk/article/im-furious-government-rejected-menopause-law-changes/1811387" rel="noopener noreferrer" target="_blank">I'm furious the government rejected menopause law changes</a></p><p><a href="https://www.campaignlive.co.uk/article/ford-go-break-in-abbott-mead-vickers-bbdo/1810956" rel="noopener noreferrer" target="_blank">Ford "Go break it in" by Abbott Mead Vickers BBDO</a></p><p><a href="https://www.campaignlive.co.uk/article/sony-entices-new-players-ps5-restock-global-livefromps5-campaign/1811799" rel="noopener noreferrer" target="_blank">Sony entices new players after PS5 restock with global #LiveFromPS5 campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/princess-wales-launches-short-film-spotlight-childhood-development/1811739" rel="noopener noreferrer" target="_blank">Princess of Wales launches short film to spotlight childhood development</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>