115: Online safety & jail | Bupa & AMV BBDO on low carbon ads | Jingles

<p>The UK government has tabled legislation that threatens social media executives with jail terms if they intentionally fail to protect children on their platforms.&nbsp;</p><p>Campaign deputy editor Gemma Charles and media editor Arvind Hickman share views from social media insiders to see whether these laws would be enforceable or even effective.</p><p>Bupa’s chief brand and corporate affairs director Zoe Vafadari and AMV BBDO chief executive BBDO Sam Hawkey join to explain how they reduced carbon emissions by 95% in Bupa’s “Healthy People, Health Planet” campaign. Good Loop founder Amy WIlliams also joins the panel to discuss carbon in digital advertising, greenwashing and carbon offsetting.&nbsp;</p><p>Finally, Gemma and Arvind share their favourite ad jingles following a plead by an advertiser leader for jingles to make a comeback.</p><br><p>This podcast references the following work:</p><br><p><strong>Online safety:</strong> <a href="https://www.campaignlive.co.uk/article/threatening-prison-best-tech-companies-protect-children/1811381" rel="noopener noreferrer" target="_blank">Is threatening prison the best way to get tech companies to protect children?</a></p><br><p><strong>Sustainable ads: </strong>Bupa's <a href="https://www.campaignlive.co.uk/article/bupa-appoints-amv-bbdo-create-sustainability-campaign/1804651" rel="noopener noreferrer" target="_blank">'Healthy People, Healthy Planet'</a> campaign</p><br><p><strong>Jingles in advertising:</strong> <a href="https://www.campaignlive.co.uk/article/nation-singing-jingles-again/1811028" rel="noopener noreferrer" target="_blank">Get the nation singing (jingles), again</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>