Episode 402
Why Ticket Prices Change: The Truth About Dynamic Pricing
The Cambridge Marketing Podcast
March 13, 202625m 24s
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Show Notes
In this episode of the Cambridge Marketing Podcast, ticketing expert Richard Howle, founder of RH Insights, explores the realities of dynamic pricing in live entertainment. Drawing on decades of experience with major productions and events, he explains how pricing balances demand, psychology, fan loyalty and commercial risk, revealing how ticketing strategy underpins marketing and the long-term success of shows.