Episode 396
When Customers Are 90% Decided: Rethinking Marketing’s Role
The Cambridge Marketing Podcast
February 19, 202634m 22s
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Show Notes
Paul Smith, Marketing Director at Hendy Group, shares what automotive can teach marketers about trust, complexity and modern buying behaviour.
When customers arrive 90% decided, marketing’s job shifts from persuasion to reassurance. We talk brand architecture, managing multiple audiences, ethical finance, reputation tracking beyond NPS, and why customer experience is a system... not a moment.