Episode 388
Stop Chasing Algorithms: A Reality Check On Modern Marketing
The Cambridge Marketing Podcast
January 16, 202628m 8s
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Show Notes
This episode is about slowing down and doing marketing properly. Abe Kasbo of Verasoni argues that brands have become addicted to shortcuts, dashboards and shiny new tools.
We talk about why product, brand and customer experience matter more than platforms, why not everything should be “digital-first”, and how businesses can build real growth without gambling on trends or tech hype.