How to write emails that people ACTUALLY read
The Cambridge Marketing Podcast
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Show Notes
Email expert Kim Arnold joins Kiran to reveal why most of us are terrible at writing emails—and how to fix it.
From the “Dump Truck” (walls of text) and “White Bread” (bland, personality-free emails) to the “Undertaker” (buried calls-to-action), Kim explains the biggest mistakes people make and shares practical tips to write clear, persuasive, and human emails that actually get replies.
Whether you’re emailing colleagues, chasing clients, or battling Teams and Slack overload, this episode is packed with real-world advice to make your messages stand out.