Episode 400
Customers First: The Strategy Behind Games Workshop’s Success
The Cambridge Marketing Podcast
March 6, 202633m 30s
Audio is streamed directly from the publisher (mcdn.podbean.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first.
Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.