
The Business of Fashion Podcast
632 episodes — Page 8 of 13

Ep 302Photographer Mert Alas’ New Venture
BoF’s Tim Blanks speaks with one half of the renowned duo Mert and Marcus about finding new creative avenues. Renowned fashion photographer Mert Alas — one half of the renowned duo Mert and Marcus — has spent the last four years immersed in the world of gin. While pandemic pivots to new creative ventures have become commonplace, Alas was looking for a new creative outlet long before the current crisis. In crafting his new aromatic gin — named Seventy One after the number of nights it takes to rest the spirit in oak casks — he found many parallels with fashion’s creative challenges. Just like in fashion, gin making has suffered from a focus on speed over quality. True craft requires patience and time, Alas says. On this week’s BoF Podcast, Alas speaks with Tim Blanks about finding new creative avenues and resisting the pressure to produce more and more and more stuff. Alas approached his new gin like any other creative project as a “relentless journey for perfection.” He immersed himself in the process, learning about every step, from the drink’s perfume basis to how many days were required to settle the alcohol. “It became this like a domino effect of ideas and in reality, an experience,” he says. As Alas thought about how he wanted to position his new brand, he spent a lot of time reflecting on the “selfish” nature of the fashion industry. During lockdown, he wanted to create “some kind of an artistic give back,” using Instagram to connect with young creative followers and give them feedback. Creatives should hold on to the time they had during the pandemic to focus on their craft, Alas says. “I was very much on a go, go, go [mentality] for the past 30 years… What I realised [during] the pandemic was that we also never stopped... I was doing a lot of quantity, but now I realise I missed craft.” Related Articles: Christopher Kane’s Pandemic Pivot The Art of the Crisis Pivot – and the Brands Getting it Right How to Pivot Your Skill Set During Covid-19 Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 301Selfridges’ Andrew Keith on Post-Pandemic Retail
Andrew Keith, managing director of Selfridges, discusses the future of the British department store at The BoF Professional Summit: What’s a Store For?The purpose of the store has shifted dramatically in the past few years. But while other department stores struggle to keep up with these changes, Selfridges has established itself as an outlier by doubling down on its physical retail strategy, as highlighted in BoF’s newest Case Study, “Can Selfridges Future-Proof the Department Store?” The British chain has transformed its storefronts into experiential hubs, decked out with pop-ups, restaurants, art installations and even a skateboarding bowl, to try to get as many consumers as possible to spend as much time as possible within store walls.“What we’re creating within the Selfridges stores is a destination,” said Andrew Keith, managing director of Selfridges.”It’s about being able to create a space people want to go to for the day.”On this week’s BoF Podcast, Keith joins BoF’s Imran Amed at Selfridges’ Oxford Street flagship during The BoF Professional Summit “What’s a Store For?” The two chat about how the pandemic has affected the retailer’s face-to-face focus, how the company — rumoured to be in discussions about a £4 billion ($5.6 billion) sale to an unknown buyer — is shoring up its e-commerce channels and what he sees for the fused future of digital and physical retail.The pandemic decimated London tourism, which made Selfridges think more locally about its retail strategy, and in turn, built market share with domestic customers. From Birmingham to Manchester, Selfridges works with local creatives to make every store distinct in a way that engages with the particular place’s needs and aesthetics. “Each of these communities has its own diversity, it has its own entrepreneurial environment around it,” said Keith. “It’s important for us to be able to reflect that.”The retailer may be investing in digital, but it is maintaining its focus on the curated and experiential aspects of its offering across channels, because that’s what Keith says will set Selfridges apart from the seemingly endless e-commerce options. “Some of the pure-play retailers don’t have the same sort of richness that we can create with the fusion of physical and digital together,” said Keith.As Selfridges continues to evolve its retail model, it’s experimenting with circularity, recycling and repair through initiatives like “Project Earth,” where it set targets for materials and partnership shifts, and “Resellfridges,” its resale and rental service. In doing so, the retailer is making fundamental changes to the metrics it uses for success. “We’re not only changing the way people shop, we’re also changing the way we approach business,” says Keith, adding that the company’s focus will shift to more sustainable metrics like longevity of customer lifecycle, balancing margin opportunities, and changing the way it looks at acquisition. Hosted on Acast. See acast.com/privacy for more information.

Ep 300Karen Walker on Shedding Excess and Renewing Purpose
When the Covid-19 crisis struck, Karen Walker — known for her offbeat designs that have been worn by the likes of Meghan Markle and Michelle Obama, and carried by retailers such as Barneys and Harvey Nichols — found that she was propelled to shift the way she thought about her business, her mission as a designer and her community. Walker’s home country, New Zealand, battled the Covid-19 pandemic with a swift hand — its citizens saw only five weeks of lockdowns before the virus disappeared from within its borders. Despite the relative brevity of the country’s lockdowns, business owners and brands were still faced with the same existential crises and questions as the rest of the world. Now that people within the country have returned to something close to normal life (just without tourists), Walker notes several shifts in attitude: people want to treat themselves, but they also want to support the nation and local businesses that supported them. More generally, consumers have come out of lockdown more interested in buying products aligned with what they stand for.On this week’s BoF Podcast, Walker joins Tim Blanks in a conversation about dealing with change, defining desire and life on the other side of the Covid crisis.When New Zealand’s prime minister announced the country would go into lockdown in March, Walker had just finalised the next year’s budget. Instead of being able to sit back and do business as usual, she was forced to rethink everything and ask existential questions about her business that would go on to have a lasting impact. “If this goes on for six months or a year, and I really have to fight for this, what am I fighting for? What will my audience miss? What’s at stake? Why should I go into battle for this?” she said.After going through what Walker calls nature’s “forced contemplation,” she stopped thinking of herself as primarily a designer, but rather, a retailer who serves the needs of her community. As part of that mindset shift, Walker abandoned the traditional fashion calendar, for one, because she realised it was more in her customer’s interest to do so. Even though she sees the change as good, it was still unsettling. “Change is uncomfortable, alright, even if you know you have to do it — it’s still an uncomfortable place.” Walker said.Walker has observed transformations in what consumers think about and look for when shopping. First, they want to know what retailers stand for and how it aligns with what they care about. Second, they want products that are both beautiful and functional. “They want it to be a good product, not necessarily a new product. That speaks to how it’s made, how it’s designed, how it functions, the cost of its making — the unseen costs on people and planet,” said Walker. “Those are very much in people’s minds, and that’s what motivates me too. I’m not interested in just making more and more stuff.”Related Articles: Stella McCartney on the Business of Sustainable Design The Year That Changed the World Vanessa Kingori on the Reinvention of British Vogue Hosted on Acast. See acast.com/privacy for more information.

Ep 299Vanessa Kingori on the Reinvention of British Vogue
British Vogue’s editorial transformation over the past four years has been widely documented, but changes on the business side are equally noteworthy. Vanessa Kingori, British Vogue’s first female publisher (who works alongside editor-in-chief Edward Enninful), has taken more of a consultative role with advertising clients, focusing on the health of their brands, not just reach and impressions. Today, brands are more interested in how they can create human connections and innovate through Vogue’s channels, rather than just buying space on the printed page. On the latest edition of The BoF Podcast, Kingori talks with BoF’s Imran Amed about the publication’s new business strategy, and how it ties in with the magazine’s focus on diversity, inclusion and sustainability. Cover launches still matter, but Kingori and Enninful are focusing on reflecting the multifaceted lives of their readers. With that, has come a change in how the magazine highlights and thinks about women. “The big shift here is [Edward] is taking the magazine from being about these beautiful dresses, to being about the woman in the dress,” said Kingori. “She wants beautiful things, but she also has a lifestyle. She has a career. She has other aspirations, she wants to accessorise a dress.” Though everyone seems to be ringing the alarm bells, according to Kingori, print is not dead. “There is no digital marketing that you could do that would be more effective. Our print magazine is our biggest marketing tool, and our social media platforms are our biggest agents,” she said. The title hasn’t shied away from making brands feel uncomfortable by bringing up societal issues, and it’s actually been of commercial benefit to British Vogue. “The reality is, we have increased our sales revenue and our digital audience in every single way, in every single metric since we started. Audiences are ready for those difficult conversations,” said Kingori. Related Articles: Vanessa Kingori’s Commercial Reboot of British Vogue Meghan Markle’s Vogue: When Activism Is More Fashionable Than Fashion What Anna Wintour’s Big Promotion Means for Condé Nast Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 298Aspesi’s Lawrence Steele on Making the Most of this Fashion Moment
The Milan-based, American designer speaks with Tim Blanks about how he plans to introducing the cult brand’s enduring values to a new global audience. When Lawrence Steele was named creative director at Aspesi in November, it was a home-coming of sorts. The American designer consulted for the Milan-based label for 13 years before departing in March 2017 to join Marni as associate creative director. Now, he’s been tasked with introducing the cult label founded in 1969 by Alberto Aspesi to a new global audience, while remaining true to its distinctive identity and ethos which Steele says are suited for this moment of reflection and reset. On this week’s episode of The BoF Podcast, Lawrence Steele speaks with editor-at-large Tim Blanks as he debuts his first collection for Aspesi: Steele is looking to technology to help Aspesi get big international traction, while retaining its niche insider vibe. The brand debuted on WeChat and Weibo in April, and expects to launch on Tmall in September. “I think today with the world, how it’s opened up so vastly through technology, there’s something quaint about [Aspesi] being a small brand, but there’s something very exciting about taking the values of the brand out into the world.” When it comes to fashion, retaining an authentic brand identity can’t mean standing still; it’s a constant balance to honour traditions and remain relevant. “It’s very easy if you step back and you think about the long run to see what lasts and to gauge what’s happening,” said Steele. “But you have to have the culture of being able to look at it from above and not being caught up in the world of what fashion really is, which is change, because fashion by nature is change, it’s the fashion of the moment.” Steele sees the pandemic as an opportunity to reset the fashion industry and do away with wasteful season cycles and excessive production. “My hope is that what we draw from this is that we have found other creative ways of communicating, of reaching each other, of creating through the technology that was around us all along.” Related Articles: Lawrence Steele, Master of the Long Run In Milan, a Return to Tradition #BoFLIVE: Engaging the Gen-Z Shopper Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 297Valentino’s Pierpaolo Piccioli and Craig Green on Creative Collaboration
The Valentino creative director and London menswear designer discuss their process reimagining the Roman brand’s signature rockstud. The Valentino rockstud has become a brand icon. To mark its tenth anniversary, creative director Pierpaolo Piccioli teamed up with British menswear designer Craig Green to create a sneaker adorned with the Valentino symbol. It was a collaboration forged over Zoom during the pandemic, with Piccioli based in Rome and Green in East London. On this week’s episode of The BoF Podcast, editor-at-large Tim Blanks speaks with Piccioli and Green about creative collaboration and reimagining design icons. When collaborating, designers’ differences can often offer the best source of creative inspiration, says Green. “A collaboration works best when it’s from two separate worlds coming together and seeing what can be born out of that.” Shifting meaning while upholding tradition has been Piccioli’s mantra. The new sneaker aims to honour Valentino’s heritage and traditions, but also find the power in reinterpreting an established symbol. “I want to use the same objects, the same signs, but I want to give them a different meaning,” says Piccioli. Above all, collaboration is an education. “I think with every collaboration and with every person that you work with, especially working with someone like Pierpaolo, you learn a lot,” says Green. “You kind of inevitably change in the future what you plan to do.” Related Articles: Can Valentino Bring Radicalism to Its Romanticism? Valentino Delivered the Digital Experience the Industry Has Been Waiting For The BoF Podcast: Craig Green says, ‘Fashion Can Come From Anywhere’ Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 296What’s the Role of an Office in a Post-Covid World?
Jane Clay, strategic director at workplace design consultancy Gensler talks to BoF’s Imran Amed about how offices of the future will play a critical role in creating a sense of culture, community and belonging. Almost overnight, the pandemic fundamentally altered the way we work, forcing both employers and employees to embrace the idea of working from home. But now, as vaccination rates rise, offices re-open and employee expectations around flexible working models grow, business leaders everywhere are asking the same question: what’s the role of an office in a post-Covid world? This week on the BoF Podcast, Jane Clay, strategic director at workplace design consultancy Gensler, joins editor-in-chief Imran Amed to discuss why offices are more than just functional workplaces. Office spaces are crucial for young employees to benefit from mentoring and guidance through shadowing their more experienced colleagues. “If you have a lot of people in your organisation who are quite young and may need a lot of mentoring and a lot of looking after, in the sense of their growth and learning, then it might not be such a great idea to not have them around you [in an office],” said Clay. Clay recommends taking a more holistic view, establishing how shared spaces can creating a sense of culture, community and belonging. “Whether you are in fashion, whether you are in art and design, whether you are in fintech, and actually whether you are legal, I think no matter what arena of work you are in the office will be that totem for culture and connection.” As organisation leaders plan to redesign their office, Clay said sustainability must be factored into decision-making from the start. “There is something in the idea of how do we reposition real estate? Why build something new when you can reposition something old?” she said. “There is a relevance in the old that also has a great story when it comes to sustainability.” While Zoom calls have been democratising during the pandemic, the gradual return to the office in a hybrid working model is likely to create challenges. “While we have all been in our own little boxes [on Zoom calls], we have all had the same experience, but as soon as you start to have some in and some out [of offices] we have to be very mindful,” Clay said. “This means communications and behavioural protocols really have to be looked at.” Related Articles: How Fashion Brands Are Making Remote Work Permanent Camilla Lowther on Building a Career as a Fashion Creative Selling ‘Office’ Clothes to the Work-From-Home Woman Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 295Camilla Lowther on Building a Career as a Fashion Creative
The highly respected talent agent talks to BoF’s Tim Blanks about how young creatives can develop their careers and have meaningful impact. CLM is one of the most influential management agencies in the industry. But after 35 years representing the likes of Juergen Teller and Tim Walker, last year’s upheaval reminded Camilla Lowther of how she got started: working at a small agency and building new networks. This year, she launched Fire, a creative talent agency focused on the new generation of talent. This week on The BoF Podcast, Lowther and editor-at-large Tim Blanks discuss opportunities to learn from and with young generations and why being true to yourself is still fundamental to a successful career as a creative. “Believe in what you do. Don’t try and do what you think other people want you to do, because, you know, the truth is really important. Even if it takes longer to get there, if you really believe in it, then other people will believe in it,” says Lowther. Creativity is best served when you’re open to sharing and learning, whatever stage of your career you’re at. “I think the one thing that’s really important for all of us who’ve been in the business for possibly a long time is to impart our knowledge and our narrative to [young people],” says Lowther. “And then then it’s up to them to take what they want to and also to teach us something new.” Lowther reflects on how persistence is an important quality in anyone starting out in their career and how remaining true to your vision is critical. “Don’t try and do what you think other people want,” she says. “Even if it takes longer to get there, if you really believe in it, then other people will believe in it.” Related Articles: End of the Model Agency as We Know It? Can Hollywood Super Agency Finally Crack Fashion? Building Great Bowery, Fashion’s Super-Agency Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 294The End of an Era at Missoni
Creative director Angela Missoni reflects on life beyond Missoni as she steps down after 24 years in the role. Angela Missoni is stepping back from her role as creative director of Missoni. While she’ll stay on as president, the company will now be led by chief executive Livio Proli, who was appointed after the brand took on private equity funding from FSI Mid-Market Growth Equity Fund in 2018. This week on The BoF Podcast, Angela reflects on the family heritage and craftsmanship that still sit at the Italian luxury brand’s core in conversation with editor-at-large Tim Blanks. At its heart, Missoni has been a family business, drawing on the creative flare of three generations. “I think my parents invented a style,” said Missoni. “They invented a new language in fashion and then I think in the past 25 years I was able to expand the lexicon of this language.” The brand’s signature stripes are partly the result of technological limits when Missoni’s parents began creating knitwear; stripes were the only thing the machine they had could knit. “Missoni evolved through the evolution of technology, but the hand was always more relevant,” said Missoni. “People were asking my father if he designed on a computer. No, my father was designing on a little square of white paper.” The brand is well placed to move forward as Missoni steps back, the creative director said. “I will always give my support, [but] I’m confident in leaving the collections in the hands of my team… [Missoni is] perfectly fit to go forward in this moment.” Related Articles: Angela Missoni Exits Creative Director Role Missoni Sells Minority Stake to Private Equity Firm in €70 Million Deal 2020′s Top M&A Targets in Luxury The Missoni Matriarchs Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 293What the NFT Gold Rush Means for Fashion
The market for digital collectibles is booming, but does it present a real opportunity for brands, or is it just a passing fad? When a shoe collaboration between design studio RTFKT and digital artist Fewocious netted around $3.1 million earlier this year, the fashion world sat up and paid attention. More than 600 pairs sold out in seven minutes. The shoes were issued as non-fungible tokens, or NFTs, unique digital assets authenticated by a digital ledger known as a blockchain. With appetites for unique virtual assets surging, more fashion companies are looking at how they can tap the market; even Rimowa is launching NFTs. But is this a long-term opportunity or just a passing fad? In the latest episode of The BoF Podcast, deputy editor Brian Baskin speaks with Benoit Pagotto, co-founder of RTFKT, Karinna Nobbs, co-CEO of NFT marketplace The Dematerialised, Amber Slooten, co-founder and creative director of digital fashion house The Fabricant and editorial associate M.C. Nanda about ways fashion can tap into the NFT gold rush. Virtual fashion isn’t just about gaming anymore, and that could open up a whole new marketplace for digital skins and on-trend avatars. “Within this new NFT space, people are starting to see the value of digital items,” said Slooten.”You’re able to sort of create that new, endless way of expressing yourself.” The fashion industry has yet to fully tap into the NFT opportunity, and doing so will mean becoming more open to collaborations. “Nobody [is] sharing anything with each other [in fashion] because they’re afraid it’s going to get stolen,” said Slooten. Proponents of NFTs say the recent boom is no flash in the pan, but a mark of a paradigm shift. “This is fundamentally going to change digital ownership, creative structures, the creative economy, how we view money even,” said Nobbs. “This is bigger than the Internet.” Related Articles: What the NFT Gold Rush Means for Fashion NFTs for Fashion: Fad or Opportunity? Gucci Is Selling $12 (Virtual) Sneakers Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 292A Masterclass on Leadership With Simon Sinek
The inspirational speaker and author speaks with Imran Amed about the opportunity for fashion businesses to reset and refocus after the pandemic is behind us. The upheavals of the last year laid bare long-standing problems with the way the fashion industry operates, but it’s also created opportunities for change and innovation. Business leaders should reflect, reset and rebuild with a focus on their core values and goals, inspirational speaker and author Simon Sinek tells BoF’s founder and editor-in-chief Imran Amed, on this week’s episode of The BoF Podcast. Sinek has written multiple books on the importance of looking beyond “how” and “what” when making business decisions. “Having a sense of why is very grounding; it’s literally a foundation,” said Sinek. “Every single person has their own unique ‘why’… and the rest of our lives offers opportunities to make decisions to stay in balance with that purpose.” As businesses look to a post-pandemic future, they have an opportunity to use the challenges of the last year to reassess and refocus on the values they started with, which often fall by the wayside as businesses scale. “You know you can tell when an organisation loses its way because it becomes obsessed with output… and they lose [the] sense of their own values and if you’re an employee or customer you can feel it,” Sinek said. Leaders are not the only ones who can drive change. “There is no such thing as unicorns and rainbows everyday [at work,] sometimes it’s hard,” said Sinek. “[But] every single one of us has the capacity to be the leader we wish we had.” Related Articles: Coronavirus Concerns Hit Fashion’s Workplaces How to Create an Inclusive Workplace Industry Leaders Share Insight on Securing Employment in 2021 To subscribe to The BoF Podcast, please follow this link. Hosted on Acast. See acast.com/privacy for more information.

Ep 291Rethinking Fashion’s Approach to the Plus-Size Market
Fashion brands are upping marketing rhetoric and imagery to include a wider range of body types, but many companies are still failing to serve the plus-size consumer. The market for plus-size fashion is worth nearly $30 billion in the US alone. But while brands are upping marketing rhetoric and imagery to include a wider range of body types, many companies are still failing to serve the plus-size consumer. In the latest episode of The BoF Podcast, chief correspondent Lauren Sherman speaks with Marie Denee, creator and editor-in-chief of The Curvy Fashionista, Alexandra Waldman, co-founder and creative director of Universal Standard and BoF’s senior editorial associate Alexandra Mondalek about the right way to do plus-size fashion. Plus-size customers want one thing: choice. But too often they’re left sifting through limited ranges that reflect a narrow view of how they should dress. “Give us the same assortment,” Denee said, adding that brands must unlearn tropes about what the industry can offer plus-size consumers. Lazy marketing that co-opts the language of body positivity without really serving plus-size shoppers is also a problem. “We have to learn to speak to a consumer that has been not just ignored, but belittled… it’s an emotional minefield,” said Waldman. “Body positivity is a personal journey.” Companies need to invest in plus-size ranges too, taking the time and spending the cash to perfect fit, style and branding. “You have got to be led by the change and not the money,” explains Waldman. Related Articles: What Fashion Can’t Seem to Get Right About the Plus-Size Market Unravelling the Plus-Size Problem How to Make Your Brand Size-Inclusive To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 290Shelly Verthime on Alber Elbaz’s Fashion Dreams
The designer’s teacher turned close collaborator and friend, reflects on how Elbaz communicated his fashion dreams to the world. Ever since the news of Alber Elbaz’s death broke last weekend, the fashion world has been in a collective state of mourning. Many have eulogised and memorialised the designer’s unique ability to make women feel empowered in the clothes designed. But few knew him better than Shelly Verthime, his close friend and collaborator, who first met him as his teacher at the Shenkar College of Engineering and Design in Israel. This week on The BoF Podcast, editor-in-chief Imran Amed and editor-at-large Tim Blanks speak with Verthime and reflect on Elbaz’s influence, recounting the highs and lows of his career defining moments. From the beginning of his career, Verthime said Elbaz created a clear path for the steps he wished to take with the industry. “I knew that there was just something so special about him, it was so clear to me where he is going,” she said. “At the time I was his teacher but very, very soon he became my teacher, and then he became [the industry’s] teacher and mentor and friend.” Throughout his career, Elbaz exercised the power of communication as well as creativity. Elbaz was an “original creator, emotional creator but he was a fantastic communicator,” Verthime said. “He knew what works and what doesn’t work for him.” Elbaz was known for his efforts to empower women, dressing them suit to their needs and build their confidence. His close relationship to his mother facilitated his understanding of women as multifaceted. “What he wanted to do was that his clothes would enhance the personality, where you see the face… it was about the woman who would wear it,” said Verthime. “He wanted assertive women [and] he wanted women to love themselves.” Related Articles: Lessons for the Fashion Industry From Alber Elbaz’s Talk at VOICES 2018 Alber Elbaz on Making His Return to Fashion Inside Alber Elbaz’s Return to Fashion To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 289Lessons for the Fashion Industry From Alber Elbaz’s Talk at VOICES 2018
The late designer shared his musings, wisdom and advice for the fashion industry in a talk at BoF VOICES in 2018. Alber Elbaz, who died aged 59 of Covid-19 over the weekend, was a revered and beloved figure in the fashion industry. The designer, famed for revitalising the fortunes of Lanvin before a dispute with his owner led to his abrupt departure, had just returned to fashion after a five-year hiatus. He debuted his new venture, AZ Factory, during Paris Couture Week in January. The joint venture with Richemont was designed to reflect a better model for the fashion system, the pressures and strains of which Elbaz knew all too well. In a heartfelt, funny, thoughtful and poignant address at BoF VOICES in November 2018, Elbaz shared a mix of personal anecdotes, observations and lessons for the fashion industry: Fashion needs to pare back its unfettered production cycle to a level that’s manageable for young designers straining under the “speed of the system,” he said. Elbaz compared the industry’s constant demand for newness to an old recipe that uses too much fat: “Maybe [it’s time] to cut the butter out and make it healthier.” Creative instinct and improvisation are far more valuable than the tech tools that might be available to designers. “Life is full of codes, formulas, databases and algorithms,” said Elbaz. “Overuse of all of those can kill intuition and intuition is the essence of creation. This is the essence of life itself.” There’s more to fashion creation than just empty aspirational content. Long-time muse and client Meryl Streep “said that I never tried to transform her, but I helped her to be a better version of herself,” said Elbaz. “I believe that’s what fashion does best. It’s dreams, but it’s no longer just dreams. It’s also about solutions. It’s also about solving problems with a dream.” Above all, celebrate your audience. “For years, I felt I was hugging people with my clothes,” he said. “I thought that every dress I make would be hugging the woman who is wearing it. Years later, I received all these hugs back from you fashion people.” Related Articles: Inside Alber Elbaz’s Return to Fashion Inside the Mind of Alber Elbaz Alber Elbaz on Making His Return to Fashion To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 288In Search of Transparency: Fashion’s Data Problem
Fashion is a notoriously opaque industry. That’s a big problem when the industry is focusing on reducing its negative environmental and social impact. One of the biggest challenges facing the fashion industry in its efforts to become more responsible and sustainable is bad data. While companies are under increased pressure to provide more information about working conditions and greenhouse gas emissions, the data they share is limited and often of dubious quality. At the BoF Professional Summit: Closing Fashion’s Sustainability Gap, Linda E. Greer, a global fellow at the Institute of Public and Environmental Affairs and a member of BoF’s Sustainability Council, joined BoF London editor Sarah Kent for a discussion on how fashion’s bad data is affecting its sustainability efforts. Companies often lack oversight into their own supply chains, preventing labour conditions and environmental impact from being properly recorded or addressed. Full supply chain transparency is critical for companies to trace and collect data. This opacity also allows companies to avoid accountability for working conditions and the environmental footprint of their sprawling global supply chains. “There is a level at which the lack of transparency is working for these companies, because it allows them to perpetuate the status quo,” said Greer. Stricter regulation would force companies to do more, but in its absence Greer recommends companies start by looking at emissions from their manufacturing base. “If you’re not doing that, you’re just not in the game,” said Greer. Related Articles: Measuring Fashion’s Sustainability Gap Scaling Up or Selling Out: How Can Sustainable Labels Credibly Collaborate with Big Brands? Devising a New Social Contract for Fashion’s Garment Workers To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 287Devising a New Social Contract for Fashion’s Garment Workers
Fashion has routinely failed the millions of people who make its clothes. What should the industry do to create systemic change? Over the past year, the pandemic has laid bare — and worsened — the stark inequality, financial insecurity and poor working conditions endemic to the global garment industry. This has been driven by years of voluntary self-regulation, outsourced labour, and the pursuit of maximum profits by brands and retailers. At the BoF Professional Summit: Closing Fashion’s Sustainability Gap, BoF London editor Sarah Kent was joined by Ayesha Barenblat, founder and chief executive of Remake; Ritu Sethi, founder-trustee, Craft Revival Trust and editor, Global InCH; and Anannya Bhattacharjee, international coordinator, Asia Floor Wage Alliance, to discuss how the global fashion industry is failing its garment makers, and what needs to change. Many of the challenges facing the garment industry today are systemic. “The business model, whether luxury or mass market, is set to exploit people,” said Barenblat, also noting that it is mostly women of colour “who make our clothes and bring our fashion to life.” Bhattacharjee said brands need to redress the “extreme imbalance of power” with their suppliers by paying the actual cost of production, producing goods in an environmentally sustainable way, and moving away from the industry’s reliance on overproduction and overconsumption. It is also crucial that brands make good on their commitments to support freedom of association in factories, she added. While the global fashion industry benefits from widespread deregulation, mounting consumer engagement is proving a powerful force for increased accountability. “Consumerism is changing, and I think for the first time we actually have the right period where we can change the discourse from the consumer’s point of view,” said Sethi. Indeed, said Bhattacharjee, “this is a time of opportunity and radical change.” Related Articles: Fashion’s Humanitarian Crisis Racism and Inequality Are Stitched Into the Garments We Wear Brands Say They Want to Keep Workers Safe. Not All Are Willing to Pay for It. To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 286Stella McCartney on the Business of Sustainable Design
The pioneering designer spoke to BoF’s Imran Amed about continuing to push the envelope for sustainable luxury at the BoF Professional Summit: Closing Fashion’s Sustainability Gap. British designer Stella McCartney has been an advocate and pioneer for sustainability long before it became an industry buzzword. But she is still developing new ways to work. More recently that’s included experiments with leather-like material made with mycelium — or mushroom root structures — and efforts to use cotton and wool sourced from regenerative farms, which restore the health and biodiversity of the land instead of purely extracting from it. ”It’s very simple but today it seems very radical, and really it could be the future of fashion,” she told BoF editor in chief Imran Amed in a keynote address at the BoF Professional Summit: Closing Fashion’s Sustainability Gap. McCartney also shared the compromises she has to make as a designer to work within the parameters of sustainable materials and low-waste production methods and what it will take for the wider industry to wake up to its imperative to change: Consumer pressure and better regulation will be key for the fashion industry to make changes that are urgently needed. “I don’t think we can rely on our industry to commit to this, as much as we can rely on tomorrow’s customers insisting that this is the only thing they’re going to invest in,” she said. “The only way truly to have significant change in the timeline that we have is for policies to be set into place, for there to be legislation.” When LVMH took a minority stake in her brand in 2019, McCartney took on a role advising the luxury conglomerate’s CEO Bernard Arnault on sustainability. “The reality with Monsieur Arnault is that he would never have invested in a brand like mine if he didn’t think that this was the future,” she said. “I think it gives off a huge message of positivity for the industry.” For the crop of young designers looking to work sustainably, McCartney has some sage advice: value collaboration and mutual learning over competition; “be a fighter” when it comes to securing better incentives for sustainable practices; and always look for new information on how to be better. “You never stop learning when you work sustainably,” she said. Related Articles: Why LVMH Struck a Deal with Stella McCartney Stella McCartney Announces UN Charter for Sustainable Fashion The BoF Podcast: Stella McCartney: ‘Everything Is at Stake’ To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 285The New Model for Building DTC Brands
A new generation of direct-to-consumer brands like Topicals and Parade are finding success with a powerful community-based approach to marketing. In a fashion and beauty market packed with look-alike labels, a new generation of digitally native direct-to-consumer brands are adopting a new playbook, pushing bolder messages and aesthetics starting with their key differentiator: community. Skincare brand Topicals and lingerie label Parade have turned celebrating their customers’ skin issues and body shapes that don’t conform to traditional ideals of beauty into a powerful and authentic marketing centrepiece. In this episode of the BoF Podcast, Topicals’ co-founders Olamide Olowe and Claudia Teng and Parade’s co-founder and chief executive Cami Téllez speak with BoF senior editorial associate Alexandra Mondalek on the power of community and the new direct-to-consumer model. The new generation of community-focused DTC brands are abandoning the increasingly standardised marketing playbook that has resulted in a proliferation of identical-looking “blands.” Instead, they’re finding new ways to identify with their customer base. “We now know that branding is about creatively finding where [the customer] is and centring around reintroducing the customer to self-expression,” Téllez explains. Consumers particularly respond to products that speak to their issues in a way that’s relatable and fun. Digitally native brands have often made the consumer experience “quite sterile and bland and their product experience was lacklustre,” says Topicals’ Olowe. Instead Topicals is “celebrating the fun of flare ups.” Authenticity is key to building community with the new generation of DTC brands utilising their founders’ stories to speak about their products as customers too. Topicals brings “a different perspective to the way that people experience the beauty community… [and] speaking authentically with our community in a different kind of way,” Teng says. Related Articles: The New 4 Ps of DTC Marketing How Not to Be a Boring Direct-to-Consumer Brand The New Rules of Going DTC To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 28410 Retail Archetypes for the Post-Pandemic Era
As retail stores begin to re-open this summer after a year of lockdown, Doug Stephens shares strategies for post-pandemic success from his new book, Resurrecting Retail. Retail’s Darwinian shakeout over the last year has consolidated market power in the hands of dominant e-commerce players. But a brand, even if small, can still be mighty. The key is focus and finding a relevant niche, Doug Stephens said at VOICES 2020, previewing his new book, Resurrecting Retail, out on April 13.” In the post-pandemic retail era, purpose will be the new positioning,” Stephens said. “What will be your brand’s reason for existing?” he asked.Stephens outlines 10 reasons why retail should exist in 2021 and beyond, from product education to activism. “I see Covid-19 not as a mere accelerator, I see it as a threshold,” said Stephens. “As a unique wormhole in time where society as a whole is being pulled out of the industrial era and across the threshold of the digital age.” Though 2020 was challenging for a lot of retail companies, it has made the big ones like Amazon, Alibaba, JD.com and Walmart even stronger and better prepared to capture more of the global retail economy. Brands must think about purpose: what is the question your brand answers? Companies that succeed in the marketplace do this well. “When we buy Nike products, we’re buying a cultural point of view, and Nike answers a very specific consumer question. The question, of course, is ‘Who inspires me?’” Stephens said. In the post-pandemic world, the media will no longer be just the message. “Every form of media now, that the consumer has exposure to, is no longer simply a call out to go to the store,” Stephens said. “Every form of media must be the store.” Related Articles: Take a Look Inside The Post-Pandemic Store The New Rules of Brick-and-Mortar Retail Tapping Into the Future of Physical Retail To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 283Rethinking the Fashion Rental Model for the Post-Pandemic Era
Rent the Runway chief executive Jennifer Hyman shares her strategy for making the fashion rental model work as retail, restaurants and workplaces slowly begin to re-open. To subscribe to the BoF Podcast, please follow this link. The pandemic was a near-death experience for Rent the Runway, the business that introduced and popularised renting fashion on a wide scale in the United States. As consumers stopped heading to offices and events, chief executive Jennifer Hyman was left wondering: “Will my business still be relevant after Covid?” The executive had to make difficult decisions, fast, laying off and furloughing staff and cutting spending.” As a leader, that was for sure the hardest thing that I’ve ever had to do,” Hyman told BoF’s Lauren Sherman at VOICES 2020, describing it as “the second founding moment of the company.” Now, as retail, restaurants and workplaces slowly begin to re-open, the company is betting on a post-pandemic shift in consumer values that couples a desire for more sustainable consumption with a “hedonistic” environment of “worldwide euphoria,” Hyman said. Related Articles: The Return of Rental Inside the Closet of the Future The Pandemic Changed the Way People Live. How Can Fashion Adapt? To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 282A Crash Course on The BoF Sustainability Index
BoF’s London editor Sarah Kent and editor-in-chief Imran Amed delve into The BoF Sustainability Index, measuring fashion’s progress towards avoiding catastrophic climate change and achieving broader social imperatives by 2030. Fashion’s negative impact on people and the planet is in focus like never before. Pressure to change is coming from investors, consumers, regulators and even inside big brands themselves. Companies are responding with high-profile commitments to do better. But are they actually making a difference? In the latest episode of the BoF Podcast, London editor Sarah Kent and editor-in-chief Imran Amed discuss The BoF Sustainability Index, an in-depth analysis of how 15 of fashion’s largest companies measure up on sustainability. The fashion industry has an important role to play in tackling global sustainability challenges, both because of its impact and its influence. “Fashion often flies under the radar,” explains Kent. “[But] it has power to really change people’s views and behaviours and drive a shift that other industries cannot so easily engage in.” Overall, BoF’s analysis found that the big companies’ commitments are outpacing action. “Some [companies] are leading the pack and some are just getting started, but overall things are not changing fast enough.” While the pandemic remains an immediate crisis for the industry, the climate crisis is increasingly in focus ahead of the UN Climate Change Conference due to take place in Glasgow later this year. “I think what is pretty well established now is the direction of travel that is needed,” says Kent. “What we need to start seeing is the strategies that are going to get us there. Where are the investments going to be made?” Related Articles: Sustainability: What Brands Are Prioritising in 2021 The Waste Opportunity: How Fashion Could Turn Trash to Treasure Fashion’s Long Road to Transparency To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 281The Multi-Versal Self and the Rise of Virtual Fashion
Billions of people across the world call themselves gamers. And as gaming technology improves and increasingly acts as an extension of the real world, it’s becoming a prime market for fashion brands. BoF's Imran Amed talks to Herman Narula, co-founder and CEO of Improbable to learn more. Gaming is often synonymous with entertainment. But Herman Narula, co-founder and chief executive of Improbable, a London-based gaming company, says that’s a misconception — games dominate all kinds of culture. Footballers perform dances that happened first on Fortnight, and gamer verbiage like “level up” is now used in human resources initiatives. Now, Narula says, the multiplayer games people play have become part of their social lives. Gaming is no longer just entertainment, but a space for experiences and learning lessons. Further, with the growth of gaming, Narula predicts we will see the rise of the multiversal self: people will no longer have just one identity, but many distinct selves within the various game worlds they occupy. On the latest edition of the BoF podcast, BoF’s Imran Amed chats with Narula about how the notion multi-versal self is driving the rise of virtual fashion, and how brands can position themselves to thrive in the space. People who start playing games typically don’t ever stop — even as they shift life stages. “The primary reason people remain engaged and keep playing games, especially online and social games, boils down to three key motivations: a desire to be more competent at something, a need to relate to other people, and a desire to self-express,” Narula said. Games are no longer just something people do to pass the time, and that has consequences related to their real-world significance. “Games are something that the majority of gamers are seeking out doing, and avoiding other activities to go and do, and beginning to contest other forms of spending,” Narula said. “That means that they are where culture is going to be born.” The opportunity for fashion is real. “I think [gaming] will become not merely a place for brands to go, but a place in which brands will be born, a place in which first class cultural ideas will emerge and begin to populate other aspects of how our society works,” Narula said. But, he warned customers will be able to see through superficial engagement with gaming, so brands must find a way to authentically engage in order to not cheapen the experience of their brand in either realm — the real world or the gaming world. Related Articles: NFTs for Fashion: Fad or Opportunity? What the NFT Gold Rush Means for Fashion Gucci Is Selling $12 (Virtual) Sneakers To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 280Combatting Anti-Asian Racism in Fashion
BoF’s Imran Amed talks with Michelle Lee, Susanna Lau and Phillip Lim about the intersectional issues and structural barriers at the core of Anti-Asian hate, and how the fashion professionals can be better allies. A recent wave of violence directed toward Asian Americans — exacerbated by the hateful dialogue propagated by Donald Trump amid the pandemic — has brought anti-Asian racism to the forefront of global conversation. The issues facing Asian people are unique — for one, the term “Asian” represents a diverse group of people often clumped into a monolith that neglects to recognise nuances in culture and history. And racism against Asians often doesn’t culminate in easily-identifiable signs or symbols, sometimes making it difficult to spot from the outside. But, it’s pervasive, and has real, lived consequences. On the latest BoF podcast, BoF’s Imran Amed spoke with designer Phillip Lim, Michelle Lee, the editor in chief of Allure and British journalist Susanna Lau about their experiences being Asian in fashion, examining painful stereotypes and learning on how fashion professionals can be better allies. Anti-Asian racism is not new, but Lau believes it has become an unavoidable topic in 2021 because of the visceral nature of the images and videos coming from social media. “Everyone has these stories pertaining back to their past but they were sporadic… because they were sporadic you would bury them, and then they would come up again, but you would bury them again. And then the cycle repeats itself,” Lau said. Often, Chinese people are conflated with the growing superpower that is the country of China, ignoring the fact that many Asians live below the poverty line and often face racial bias. “When it comes to public sentiment, I think it boils down to whether or not the mainstream thinks that there is a group that is oppressed,” Lee said. “Ultimately, unfortunately for Asians because of the ‘model minority’ myth, people don’t think that we’re oppressed, and they think that racism against Asians doesn’t exist.” Lim acknowledged that while brands are no longer silent, they need to be thoughtful in speaking out, looking for talent and trying to foster change. “Lend us your microphone, lend us your platform, but don’t speak for us. Let us speak for ourselves,” Lim said. External clips courtesy of BBC News, Al Jazeera English and NBC News. To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 279Sterling Ruby on His Boundary-Bending Work in Art and Fashion
In the latest edition of the BoF podcast, Tim Blanks talks with the artist, designer and first American in over a decade to present at Paris haute couture week. Even though he’s worked with Raf Simons at Calvin Klein and runs his own brand, SR. STUDIO. LA. CA., Sterling Ruby is perhaps still known primarily for his art: multidisciplinary work that often deals in dripping urethane sculptures, illusory canvases, and handmade ceramics. But on the heels of his Paris haute couture presentation in February over zoom, Ruby is becoming a force in the industry. So much so, that editor at large Tim Blanks asks him whether he would like to become a certifiable “fashion tycoon” in the near future.On the latest edition of the BoF podcast, Blanks sits down with Ruby to talk about fashion, Ruby’s future, and the blurred boundaries between his art and his clothes. Ruby’s work is distinctly American, drawing on the nation’s history of puritanism and violence, wickedness and hope. That was present in his work with Raf Simons at Calvin Klein, and still reverberates through it today. “I always walked away feeling like I’d seen an echo of Stephen king or something. It was a very particular view of America,” Blanks said. When asked to present at Paris haute couture week, Ruby and his team were skeptical about how they fit into the implied status, standards, and rules of couture. “We decided to kind of think about couture as our version of something made by hand.” Ruby said. “Maybe it was unique, maybe it was something that was strictly made in the studio, and that’s how it kind of came about. We justified it by kind of thinking that this is our version of couture.” Ruby’s interest in fashion traces back to his youth in the conservative town of New Freedom, Pennsylvania, where dressing became a form of both rebellion and therapy.“I was very obsessed with clothes when I was thirteen, and the kind of power of clothes, and interrogation you would get because you were wearing something very particular in an environment where you weren’t supposed to, and I love that,” Ruby said. “I just didn’t realise that’s probably what the heart of fashion is.” Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 278The Year That Changed the World
A year after coronavirus lockdowns swept the world, BoF’s Imran Amed looks back at a period of sweeping change in conversation with leading voices from inside and outside fashion. Last March, when the Covid-19 virus that had already swept across China was officially declared a global pandemic, few grasped the extent to which the fashion industry stood on the precipice of a paradigm-shifting year, but everyone seemed to understand that this was an opportunity for great change. Amid lockdowns and social distancing measures, stores were forced to close, sales plummeted, and shocks were felt across the supply chain as garment factories were shut down around the world. Across societies, stark economic inequalities were laid bare and exacerbated by the crisis. Millions of people across all industries and professions lost their jobs; millions more lost their lives. From virtual fashion weeks to the booms in e-commerce and sweatpants, the fashion industry learned how to adapt to the “new normal” — and fast. Many saw an opportunity to reset a broken fashion system and build a more sustainable, inclusive way of operating. But the last year has also underscored deeper failings within the industry. While the pandemic has underscored broad social inequalities, fashion has had to grapple with its role in perpetuating racism and elitism — from boardrooms to magazine pages and contributing to a looming climate crisis. In this week’s episode of The BoF Podcast, we reflect on the events of the year gone by, a period of sweeping change, uncertainty and hope in conversations with leading voices from inside and outside the industry. Related Articles: How Covid-19 Is Catalysing a New Era of Luxury The State of Fashion 2021: Reality Check To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 277Somali Supermodel Iman on the Struggle for Representation in Fashion
The Black model and entrepreneur speaks with BoF editor-at-large Tim Blanks about paving the way for a more inclusive fashion industry — and the work that remains to be done. Iman stands out as a trailblazer in the fashion industry. She was one of the first Black models to star on the catwalk and followed her modelling career with a successful cosmetics business designed for women of colour. While she helped pave the way for more representation, she also experienced first hand the racism and discrimination that persists within the industry today. In the latest episode of the BoF Podcast, Iman speaks with BoF editor-at-large Tim Blanks about her experiences and the work that still needs to be done to address the problem. The supermodel credits her mother’s empowering vision of self-worth for enabling her to navigate a tricky industry. “[Self-worth] is what [my mother] heavily instilled in me to be able to walk away from anything that doesn’t serve you well regardless [of] how enticing it is,” she said. “Whether it’s a man or work or whatever it is … I would always make the right decision for myself if I had a sense of self-worth.” Iman has achieved stellar success and helped pave the way for greater representation throughout the industry, but throughout her career, she’s had to work harder than her peers to secure her place. “Most of the time makeup artists had no clue how to do our makeup,” says Iman. “Forget about hair, that is why most of the pictures you will see [Black women’s] hair is just pulled back because [stylists] didn’t know what to do with it.” Iman remains actively involved in efforts to tackle racism in the industry through The Black Girls Coalition, a pressure group she co-founded with close friend Bethann Hardison to highlight the lack of representation in the fashion industry. “It’s a learning experience because you just have to manoeuvre and find your place in this system [as a Black woman and model.]” Related Articles: Secrets of the Supermodel Trade The BoF Podcast: Tackling Systemic Racism in the Fashion Industry Op-Ed | Racial Diversity on the Runway To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 276The Business of the British Monarchy: What Happens Now?
On Sunday, the Duke and Duchess of Sussex — also known as Harry and Meghan — rocked the world when they revealed intimate details about their experiences in the British royal family and their decision to step back as ‘senior members’ in an interview with Oprah Winfrey. What they revealed in the interview has left not just the UK and the Commonwealth reeling, but challenged the entire world’s perception of the monarchy. BoF’s Imran Amed sat down with Elizabeth Holmes, a New York Times bestselling author, notable ‘royal watcher’ and style expert to contextualise the conversation with Winfrey and what it means for the future of royal fashion. ”When Princess Diana left the Royal Family, she made it very clear she did not need fashion in the same way, because she was able to use her own voice… And I think Meghan — now in her move to California — definitely doesn’t need it either,” Holmes said. “She will still continue to use it and promote brands that she believes in and has connections to, but when you can use your voice, you’re not relying on your fashion to talk for you.” Related Articles: Have We Reached Peak Royalty? Monetising Meghan Markle Could Meghan Markle Cash In on Her Powerful Influencer Status? External clips courtesy of Today, India Today, Sky News Australia, CPAC, Good Morning Britain, Harpo Productions/CBS, and CTV News. To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 275Norma Kamali on Rebelliousness, Creativity and How She Made a Lasting Business
After the release of her new book, I Am Invincible, designer Norma Kamali sat down with BoF’s chief correspondent Lauren Sherman to talk about the inception of her brand, its evolving purpose and plan, creativity and ageing. Norma Kamali has always been a conversation starter. Her timeless sleeping bag coats were favourites of Studio 54 bodyguards (as well as aspiring partygoers looking to gain their favour), and now serve as a comforting hug around the shoulders of chilly outdoor diners across the US. She also speaks out regularly on the noxiousness of the fashion system — particularly when it comes to the objectification and policing of women’s bodies. In the latest episode of the BoF podcast, Kamali takes us back to a time when she hated fashion for its pinned-up restrictiveness, and how London’s rebelliousness rejuvenated her. The designer also unpacks the barriers she had to overcome when creating a fashion line with endurance. Kamali sees her mission as much wider than just designing women’s clothes. In her new book, I Am Invincible, she writes about her overarching goal of understanding life and love, and giving women a map of how to age with power. “I put everything into it because I also know my purpose is to service women, and I knew that the day I recognised I found my dream job,” Kamali said. Throughout her career, Kamali prioritised her independence and being able to “have a creative life,” which informed how she grew her business — notably, she was selective when it came to partnerships and expansion. “It wasn’t easy,” she said. “There were a lot of very scary crying on my pillow nights of trying to figure out ‘How do I make this work without having people who are working for me feel nervous or anxious?’ And I found ways.” Still, Kamali was open to unexpected collaborations. In 2008, she released a line with Walmart that allowed both partners to tap into new markets and grow their customer bases. For Kamali, the partnership changed the way she thought about her business’s future. “I realised the power of e-commerce, and that’s when I transformed my company totally into an e-commerce company … and I will tell you, this year I’m so happy I made that decision back then because that’s how you make it through a year like we just had.” To subscribe to the BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 274Unraveling Kering’s Investment in Vestiaire Collective
Vestiaire Collective’s chief executive Max Bittner opens up about the resale platform’s big deal with the French luxury group. This week, a new €178 million round of financing put Vestiaire Collective’s valuation above $1 billion and gave it a high-profile new partner in the form of Kering, one of the world’s leading luxury groups. Having acquired a 5 percent stake in the Paris-based resale company, Kering joined investors like Condé Nast, French private equity firm Eurazeo and tech-focused investment firm Tiger Global Management. Though resale has become increasingly popular in recent years, thanks to the growth of platforms like Vestiaire Collective, luxury brands have been reticent to get involved. Kering’s investment marks a notable shift in attitude. In the latest episode of the BoF Podcast, Vestiaire Collectives’s chief executive, Max Bittner, sits down with BoF’s founder and editor-in-chief Imran Amed, to explain why Kering invested in the company and what that investment means for the company’s future, and why he believes the resale market is an exciting and fast-expanding sector. ”This is not a short term trend,” said Bittner. “This is something consumers are looking for. This is something especially young consumers are expecting from the brands they want to endorse. So, I think both us and the brands are realising consumers expect us.” Related Articles: Why Kering Invested in Vestiaire Collective Should Luxury Build Resale Into Its Business Model? The Resale Gold Rush Rolls On To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 273José Neves Unpacks the Farfetch-Alibaba-Richemont Partnership
The Farfetch founder and chief executive and Alibaba Group president J. Michael Evans discuss the industry-changing deal designed to dominate luxury e-commerce. Alibaba Group president J. Michael Evans and Farfetch founder José Neves take BoF’s editor-in-chief Imran Amed behind-the-scenes of the industry-changing joint venture between Alibaba, Farfetch and Richemont at VOICES 2020, BoF’s annual gathering for big thinkers. The biggest appeal for all three parties? A shared vision of the importance of technology and omnichannel retail. ”We think as tech businesses, we’re not retailers,” Neves said. “We’re at the service of the best brands, the best retailers and we’re here to enable the industry… and this is open to everyone.” Related Articles: What the Farfetch-Alibaba-Richemont Mega-Deal Means for Luxury E-Commerce Duelling Visions for Online Luxury in Mytheresa and Farfetch’s Latest Results Farfetch and Alibaba Open Up About Their Mega-Deal with Richemont Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 272Three Designers In Search of Digital Beauty
This week on The BoF Podcast, editor-in-chief Imran Amed speaks with Saul Nash, Stephen Jones and Roksanda Ilinčić about how to tell compelling fashion stories amid the pandemic. Another season of mostly virtual fashion weeks have helped fashion films to become an increasingly popular tool for designers to create an elaborate narrative out of their collections off the catwalk. These new, online-first presentations have forced designers to think creatively and push storytelling further in order to emotionally connect with audiences. But as with any emerging phenomenon, there’s still much to learn. In the latest episode of the BoF Podcast, designers Saul Nash, Stephen Jones and Roksanda Ilinčić, and BoF editor-at-large Tim Blanks, delve into the dynamics of digital comunication and how to stand out with a meaningful story. To subscribe to The BoF Podcast, please follow this link Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Related Articles: London’s Creativity Lights Up Dark Times Stephen Jones Says the Constant Quest for Perfection Often Kills Spontaneity Roksanda and Richard Quinn Bring Art to Their Fashion Hosted on Acast. See acast.com/privacy for more information.

Ep 271How Virgil Abloh Is Lifting Up Fashion’s Next Generation of Creatives
The designer speaks with BoF editor-at-large Tim Blanks about his latest collection, making change and the importance of elevating the next generation of fashion creatives. When Virgil Abloh first broke into fashion he remembers feeling like a tourist. The designer began his career in architecture and says he struggled to find his place in an industry of insiders. But after three years at the helm of Louis Vuitton’s menswear division, the Off-White founder is now very much part of the establishment. In the latest episode of the BoF Podcast, Abloh speaks with BoF editor-at-large Tim Blanks about his hopes of paving the way to a more democratic and inclusive industry for the younger generation and why he’s launched a TV station. The designer is increasingly focused on lifting up the next generation of young designers, conscious of his responsibility to open up the industry. Last year, he raised $1 million to launch the “Post-Modern” Scholarship Fund for Black students. Related Articles: Virgil Abloh: ‘You Have to Choose Your Message Wisely’ What’s Off-White Without Virgil? Virgil Abloh: ‘I Am Not a Designer’ To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 270The Future of New York Fashion Week
This week on The BoF Podcast, designer Jason Wu and BoF’s senior correspondent Chantal Fernandez examine the evolving purpose of runway shows and what New York Fashion Week might look like after the pandemic. Fashion Week looks very different this season, with most designers choosing to present their collections through digital lookbooks and short films instead of traditional runway shows. But even after the pandemic subsides, New York Fashion Week isn’t likely to revert to its prior form. As BoF senior correspondent Chantal Fernandez reported in a BoF Professional article last week, the “unbundling” of New York Fashion Week has been happening for years. ”What worked 10, 15 years ago, doesn’t work today,” designer Jason Wu told BoF’s Imran Amed on this week’s podcast. “The backbone of American fashion has always been about diversifying and being less traditional in its approach in what luxury and what fashion looks like.” ”Fashion week has become something of a different creature, but that happened long before the pandemic,” he added. “I feel like it’s my job to keep part of it alive, even though it’s forever changing.” External clip courtesy of Fashion By Look - Eleanor Lambert: Defining Decades of Fashion To subscribe to The BoF Podcast, please follow this link. Related Articles: The Unbundling of New York Fashion Week What Is New York Fashion Week Without Its Billion-Dollar Brands? How Independent Fashion Brands Are Navigating the Crisis Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business. Hosted on Acast. See acast.com/privacy for more information.

Ep 269How Independent Fashion Brands Are Navigating the Crisis
BoF’s Imran Amed discusses transparency, cooperation and disruption with Dries Van Noten, Anya Hindmarch and Stefano Martinetto, leaders of two early pandemic initiatives — The Forum and Rewiring Fashion — to share thinking on the role of independent fashion brands and retailers amidst the biggest crisis in the history of the modern fashion industry. The fashion industry has long been operating in a cyclically inefficient and anti-creative way. Issues like waste, early discounts, power imbalances and a suboptimal, wholesale-controlled calendar hurt brands at every level, as well as consumers. But when the Covid-19 pandemic prompted lockdowns around the world in early 2020, the industry was put on pause. In response, two initiatives, Forum and the BoF-facilitated Rewiring Fashion, emerged to make this period one of retrospection and discussion in hopes of bringing about systematic change. In the latest episode of Inside Fashion, which features a conversation from VOICES 2020, BoF’s Imran Amed sits down with Van Noten, as well as Anya Hindmarch and Stefano Martinetto, co-founder and chief executive of Tomorrow London to discuss the lessons the industry has learned during the pandemic and how that new perspective will shape its future. Candour has never been one of the industry’s priorities or strengths, which has hampered progress in the past. Hindmarch emphasises that there is a power to coming together. “You solve problems by not just thinking about yourself but collaborating as an industry,” she said. Thanks to the rise of e-commerce and the convenience economy, storytelling is more important than ever for luxury brands. “Just showing clothes and that’s it, forget it. That’s not going to work anymore… I think we have to offer different things,” said Van Noten. “We have to tell a story to show why the clothes are more expensive than high street labels, you have to give the whole package of support to people who come to the store.” Wholesale retail is changing — hopefully, to allow more space for creativity and development of strong products. Hindmarch thinks that wholesalers still have an important, localised role that helps designers connect with their buyers in a personal way. Martinetto believes shifts are for the better. He said: “The notion that wholesale is dying is most appropriately defined as ‘bad wholesale is dying.’” Related Articles: Dries Van Noten’s ‘Forum’ and ‘Rewiring Fashion’ Join Forces to Rebuild the Fashion System DTC vs Wholesale: Striking the Right Balance The BoF Podcast: Dries Van Noten on Making Retail Meaningful in the Pandemic To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected] Hosted on Acast. See acast.com/privacy for more information.

Ep 268Racism and Inequality Are Stitched Into the Garments We Wear
This week, Doug Stephens speaks with Kalkidan Legesse and Robert Hoppenheim about the imperative for fashion to take responsibility for the people it impacts. The pandemic’s economic impact is radically changing the retail landscape, but for fashion, the fallout is not just financial. The crisis has amplified anger over racial injustice and financial inequality among consumers and employees, redoubling pressure on brands to adjust their operations to serve both shareholders and the greater good. Increasingly, companies must respond to demands for change from outside the boardroom. In this week’s podcast, retail columnist Doug Stephens discusses how the fashion industry must address the systemic inequality and racism buried in its supply chain with the co-founder of UK-based ethical brand and retailer Sancho’s, Kalkidan Legesse, and the founder of brand strategy and communications advisory Kindustry, Robert Hoppenheim. External clips courtesy of BBC, NBC Latino, and CGTN. Related Articles: Retailers Pledged Action on Diversity. Delivery Is Proving More Elusive. Op-Ed | Fashion Brands Must Treat Garment Workers as Employees The BoF Podcast: Rashad Robinson on Addressing Racial Inequality in Fashion To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected] Hosted on Acast. See acast.com/privacy for more information.

Ep 267Kim Jones on the Making of Air Dior
The artistic director of Dior Men who is now also leading the women's collections at Fendi, speaks with BoF’s Imran Amed about the enduring power of youth and desire and the making of the Air Dior shoe. Designer Kim Jones went from being a teenager with joint custody over one pair of on-sale Jordan 5s with three friends to creating one of the most sought after shoes in the world by bringing together three iconic brands: Nike, Jordan and Dior. To create the Dior X Air Jordan, which dropped mid-pandemic in June of 2020, he took the Jordan 1 silhouette, applied Dior’s leather and Italian techniques and infused it all with Michael Jordan’s personal cool-guy style.The much-hyped, $2,200 shoe sold out in minutes after being released online. Soon after, the shoes were spotted being resold for as much as $12,000 on StockX.In this conversation from VOICES 2020, Jones covers everything from ethical consumption to the enduring power of youth and desire. Young people influence the way Jones thinks about his designs. He invites his god children and children of friends over to watch them dissect his wardrobe, listening carefully to what they have to say. “Young people are learning they want to buy less, and things that last longer,” Jones said. Buying vintage, handing things down through generations, and luxury all tie together for Jones. “The thing about luxury that I like is it’s clothes that are built to last and there’s not that many made of things,” he said. “I care about the world a lot so it’s something I do consider that there’s not much waste. We don’t have tons of stuff left over.” The streetwear-meets-luxury space has exploded in the last few years. Jones sees it as a mix of comfort and easiness that fit in with modern daily life. His go-to is tailored pants and jackets with knitwear or a jersey piece. “When you’re working quite often, when it’s with your hands it’s easy,” he said. He advises aspiring designers and other young creatives to think less about status and more about fulfilment. “Never think about the money, think about doing the job. Work hard,” he said. “Don’t think about social media, think about the actual reality. Just get on with it, and ask questions. I ask questions all the time and that’s why I’ve learned so much.” Related Articles: LVMH Is Trusting Kim Jones to Define Fendi’s Post-Karl Look Dior’s Air Jordans and the Return of Pre-Pandemic Hype Will Luxury Streetwear Get Millennials Into Department Stores Find out more about #BoFVOICES here. To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected] Hosted on Acast. See acast.com/privacy for more information.

Ep 266Dissecting the Rise, Fall and Future of Topshop
A new era for Topshop is about to begin. On Monday, digital fashion retailer Asos purchased the high-street label, along with sister brands Topman, Miss Selfridge and HIIT, for £295 million ($403 million). The deal ended months of speculation about Topshop’s future after parent Arcadia Group fell into administration last November, as BoF senior editorial associate Tamison O’Connor reported in a BoF Professional article breaking down why Asos needs Topshop. “It’s been very sad for me to see them go through what they’ve been through in the last few months,” retail veteran and former Topshop brand director Jane Shepherdson told BoF editor-in-chief Imran Amed on this week’s podcast. Shepherdson discusses her time at Topshop when it was at the height of its success, the internal and external forces that caused the brand’s demise, before O’Connor weighs in on what the future might hold for the brand under Asos’ ownership. Topshop’s decline was a long-time coming, Shepherdson said, reflecting on her time at the brand. She joined Arcadia as a young graduate and worked her way up the ranks as a buyer, spearheading Topshop’s transformation into a fashion destination. But she left the company in 2006 as Philip Green, who bought Arcadia Group in 2002, became more involved in the business. “He was an asset stripper, more than anything else. He bought businesses, and then sold them again,” she said. “My philosophy was that you would make sure that you designed and bought something that was so amazing that no one would be able to resist it.” Asos’ ambition to capitalise on the newly acquired Arcadia brands and customer databases will depend on establishing a strong and independent identities for Topshop, Topman, Miss Selfridge and HIIT on the Asos platform, O’Connor said. O’Connor goes on to explain how the British high street’s transformation into a largely online market has been accelerated by the pandemic, having brought long-struggling British retailers like Debenhams and Arcadia Group to their knees. Related Articles: Why Asos Needs Topshop Why Digital Fashion Companies Are Buying Up Tired Brands The Rise and Fall of Topshop: What Went Wrong To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected] Hosted on Acast. See acast.com/privacy for more information.

Ep 265How Fashion Can Leverage the Audio Appeal of Clubhouse
At VOICES 2020. Paul Davison and Virgil Abloh discussed the audio-only social network’s potential impact in the fashion industry with BoF’s Imran Amed. While the influence of Clubhouse has been growing in the power corridors of Silicon Valley for almost one year, the audio-only social network officially hit the mainstream this month, having grown to more than 2 million users and closed a funding round valuing the business at $1.4 billion. Then, on Monday, none other than Elon Musk made a surprise appearance on Clubhouse, driving global news coverage of his impromptu conversation with Robinhood’s co-founder, Vladimir Tenev, about the remarkable rise in value of Gamestop shares driven by passionate Reddit users. But what could the rise of Clubhouse mean for fashion? In December, the company’s co-founder and chief executive officer Paul Davison made his first public speaking appearance at BoF VOICES alongside Virgil Abloh to discuss the power of creating a space to listen and learn — and how the fashion industry can get involved. “All the conversations that I’ve hosted or been a part of on Clubhouse related to fashion in a weird way have been more in-depth than interviews or regular-format media,” Abloh said. “It’s an interesting case study making sure brands have something to say when you can’t escape to creating an image.” Related Articles: LVMH Is Trusting Kim Jones to Define Fendi’s Post-Karl Look Dior’s Air Jordans and the Return of Pre-Pandemic Hype Will Luxury Streetwear Get Millennials Into Department Stores To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected] Hosted on Acast. See acast.com/privacy for more information.

Ep 264Alber Elbaz on Making His Return to Fashion
The celebrated designer talks to BoF’s Imran Amed about fashion’s new digital landscape and the launch of AZ Factory during Haute Couture Week. The timing of Alber Elbaz’s return to fashion is apt. After a five-year hiatus following his departure from Lanvin in 2015, the designer debuted his new venture AZ Factory this week. The philosophy underpinning the label, a partnership with Richemont, is to tackle fashion’s challenges of excess, irrelevance and exclusivity with technology, focus and innovation.In the latest episode of The BoF Podcast, editor-in-chief Imran Amed and Elbaz discuss how the designer fell back in love with fashion why it is necessary to slow the pace of the industry. AZ Factory was born out of Elbaz’s disillusionment with the fashion world. His goal is to bring greater transparency to the design process and a more inclusive feel to customers. His first collection runs from size XS to XXXL. “We always have to remember again and again that this is 2021. How do women live, what do they need, how can I give them what they need?” said Elbaz. “It is taking all this information and processing it and then [giving my] take on it.” The label made a digital debut at Paris couture week with a fashion film. Elbaz said the restrictions created by the pandemic were both a creative challenge and opportunity. “I cannot tell you that it was always easy” Elbaz said. “The night before we air[ed] the film I was still working in editing and looking and changing the music.” One outcome of fashion’s current crisis that the designer is fully onboard with is the move towards a slower pace. Elbaz is increasingly focusing on new and innovative fabrics that require time to fully understand from a design perspective. “I cannot do it every couple of weeks so I know that I will have to keep [it to] two projects [at a time],” said Elbaz. Related Articles: Inside Alber Elbaz’s Return to Fashion Couture in the Time of Covid-19: Realism or Fantasy? The BoF Podcast: Alber Elbaz Is a ‘Zoombie’ Now To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected] Hosted on Acast. See acast.com/privacy for more information.

Ep 263Rick Owens on Drawing Inspiration From Imperfection
The American designer speaks with BoF editor-at-large Tim Blanks about his latest collection, born from ‘anger and darkness,’ and why limitations often make way for creative ingenuity. The location of Rick Owens latest show is a reflection of the ongoing sense of global loss as the death toll from Covid-19 continues to rise. The designer’s new men’s collection was presented at Tempio Votivo, a shrine to the fallen soldiers of the two world wars. The collection, Owens tells BoF editor-at-large Tim Blanks, was born out of “anger and darkness,” despite a fresh sense of optimism brought about by Joe Biden’s recent inauguration.In the latest episode of The BoF Podcast, Owens and Blanks discuss the many references that informed the American designer’s new collection and why imperfection is central to his pursuit of creativity. The show, although full of music and models, was without a live audience, a move that turned the presentation into “personal ritual,” Owens said. “We are doing it for ourselves… Some of the people [I’m working with] have been with me for 18 years. For us to be able to nurture and develop the collection to this point together, we’ve never fully done that before. It’s been this great bonding exercise.” For Owens, lockdown life has not deviated far from his pre-pandemic routine. “I don’t participate or circulate in the world as much as most people do,” he said. But the social restrictions have reminded him that limitations can be central to creative ingenuity. “I like the idea of working within small boundaries,” he told Blanks. “I like the idea of doing the best with what you’ve got.” References for Owens’ work include the Bible, the Rocky Horror Show and S&M, as well as his own imperfections and personal experience of manhood. “My men’s runway shows are always about men’s flaws, and about men’s worst urges because they’re autobiographical,” he said. “When I’m thinking about men, I’m thinking about my own experience. And my own experience is very critical.” Related Articles: Rick Owens: Control and Abandon Tim Blanks’ Top Fashion Shows of All-Time: Rick Owens Spring/Summer 2014, September 26, 2013 What Fashion Wants From a Biden Presidency To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected]. Hosted on Acast. See acast.com/privacy for more information.

Ep 262What Extended Lockdowns and Slow Vaccine Distribution Mean for the Fashion Business
BoF’s Imran Amed and McKinsey’s Achim Berg discuss what the fashion industry can expect as the world continues to battle Covid-19. With coronavirus cases surging in most of Europe, extended lockdowns show no immediate sign of easing, while in the US ongoing political and social unrest is set against a backdrop of widespread Covid-19 infections. For fashion, the repercussions will be felt for years to come, but the extent of the impact will largely depend on the handling of such crises over the course of the next year.In the latest episode of The BoF Podcast, BoF editor-in-chief Imran Amed and Achim Berg, global leader of McKinsey’s apparel, fashion and luxury group, discuss the key trends laid out in BoF and McKinsey’s joint annual report, The State of Fashion 2021, in light of recent developments. While experts had warned that the winter months would be challenging, super-spreading virus mutations in Brazil, South Africa and the UK have further complicated matters. “It’s fair to say that we expected lockdowns, we expected restrictions, but we didn’t expect them that early, and we didn’t expect them to take that long,” said Berg, adding that these developments might indicate a slower-than-anticipated recovery for fashion. The closing of physical retail and low consumer confidence has hit retailers both with and without e-commerce hard. “Even if online is growing at 50 percent, you cannot compensate for physical retail,” said Berg. But it’s not all bad news. “The moment things normalise, I think people want to have the shopping experience again,” he added. Stores reliant on tourists for a large portion of their sales are reeling from losses as flights stay grounded, but there is also cause for optimism. “It’s a whole new game, but it’s also an opportunity” said Berg. “I would argue that because in some locations it was easy to serve international customers, they didn’t put [enough] emphasis on serving local consumers.” Related Articles: The State of Fashion 2021 Report: Finding Promise in Perilous Times Tapping Into the Future of Physical Retail Travel Disruption Will Redraw the Fashion Map Watch and listen to more #BoFLIVE conversations here. To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected]. Hosted on Acast. See acast.com/privacy for more information.

Ep 261How An Emergency Nurse Broke into Fashion During the Pandemic
Oluwole Olosunde, the founder of streetwear and home goods label Against Medical Advice, speaks at BoF VOICES 2020 on lessons from the crisis and the importance of making room for new talent. In the fight to curb the coronavirus pandemic, frontline medical workers emerged as heroes. During VOICES 2020 last December, BoF welcomed one of them, the emergency nurse-turned-fashion designer Oluwole Olosunde, to share his truly unique perspective on what the fashion industry can learn about nurturing young talent.Olosunde is a trauma nurse whose ambitions go far beyond healthcare. Known as Wole to friends and as Guacawole online to his more than 20,000 followers, he spent 2020 juggling treating patients at a New York City emergency ward with launching his streetwear and home goods line, Against Medical Advice.In this week’s BoF podcast, he discusses how his experiences treating patients in a multi-cultural, multi-lingual city have informed his approach to design, and the importance of giving motivated young talent a chance. Related Articles: The Emergency Room Nurse Turning His Fashion Dreams Into a Reality VOICES 2020: Fixing the Fashion System Find out more about #BoFVOICES here. To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected]. Hosted on Acast. See acast.com/privacy for more information.

Ep 260Robin Givhan on the US Capitol Siege and Vogue’s Kamala Harris Cover
Speaking with Imran Amed, the Washington Post’s senior critic-at-large shares her thoughts on the controversially ‘familiar’ image of the vice president-elect, and explains where it sits within the wider political climate of the United States as it is due to enter a new chapter.When the cover of American Vogue’s February issue leaked on Saturday, January 9, a flurry of controversy ensued. Many took to social media to deride the image of vice president-elect Kamala Harris, lensed by Tyler Mitchell, for its casual styling, unflattering lighting and lack of gravitas. The criticism focused on the argument that the portrait lacked the stately deference they believed such a political figure — not least the first Black, South Asian female vice-president — should command.Among those to share their thoughts was Robin Givhan, The Washington Post’s senior critic-at-large who penned a column on January 11 in which she said “the cover did not give Kamala D. Harris due respect… It was a cover image that, in effect, called Harris by her first name without invitation.” Givhan, who became the first fashion writer to receive the Pulitzer Prize for Criticism in 2006, sat down with Imran Amed in the latest episode of The BoF Podcast, to further discuss the cover’s significance and the wider tumultuous landscape of US politics. Debating Harris’ portrait is about more than just a critique of the technicalities and production value of a fashion glossy. Its release comes at a time of political division and fraught race relations, just days after a violent right-wing mob stormed Washington D.C.’s Capitol building, an event incited by President Trump, who now faces a second impeachment for his involvement in the incident. “The last few years have been an exhausting, emotionally draining time,” said Givhan. “I was very surprised that [the cover] became such an issue. I was really stunned that people were so exercised about it. When you think about it, it’s [like] pain from a thousand papercuts, and this was the 1001st papercut.”The informality of the image chosen for the print cover carries greater historical significance and weight. Vogue and Anna Wintour defended it as an extension of the Biden-Harris campaign’s platform of accessibility, which Givhan described as a “legitimate” point of view. But, she said, “I think that the upset is rooted not so much in the current moment but its history. Throughout history, Black women in particular were not given the kind of respect that white women were. People had this familiarity with Black women that was not about friendship and equality but was condescending. Understanding the complicated nature of that would give one pause in presenting the first female vice president — a Black woman — in that way.”While the alternative digital cover image, which depicts Harris in a more presidential light and formal style, offers some reprieve, this print issue has significance as a cultural souvenir (“you can’t give a screengrab to your grandchildren,” said Givhan), and there is no real opportunity for a do-over. “There’s no way to make people happy,” said Givhan, adding that it’s important to instead listen to criticism and “recognise where things went astray” in allowing this misstep to happen. “You just have to do better the next time, and the time after that and the time after that.”External clips courtesy of Good Morning America and ABC7 News Hosted on Acast. See acast.com/privacy for more information.

Ep 259Big Tech’s Threat to Fashion
It’s hard to imagine running a successful brand in 2021 without advertising on Instagram, buying search ads on Google or selling on Amazon. At BoF VOICES, H&M’s Christopher Wylie and venture capitalist Roger McNamee talked about why that’s probably not a good thing — and how the industry can reduce its reliance on tech giants. Before the pandemic, social media and e-commerce giants like Facebook and Amazon were ascendant. The physical isolation caused by the ongoing global health crisis has only consolidated their power. Nevertheless, fashion brands can’t rely on a handful of Silicon Valley firms to run their businesses, venture capitalist Roger McNamee said at BoF’s VOICES. In an interview with Christopher Wylie, who blew the whistle on Cambridge Analytica’s improper use of Facebook user data during the 2016 election, McNamee outlined how big tech has touched off a “cascading series of catastrophes going from the online world into the real world.” In fashion, Facebook, Amazon and Google have inserted themselves between brands and their customers. Though they offer unparalleled marketing and commerce capabilities, McNamee noted their clients pay a steep price in the long run by ceding control of such crucial elements of their businesses. But all is not lost. “The fashion industry has a superpower,” he said. “You’re actually connected to culture, so people care what you have to say. You have to recognise as an industry that these guys are changing the rules and you have to fight back.” Find out more about #BoFVOICES here. To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected]. Hosted on Acast. See acast.com/privacy for more information.

Ep 258Who Will Win De-Globalisation?
At BoF VOICES, Axios journalist Felix Salmon, economist Dr Dambisa Moyo and Sinovation Ventures chief executive Kai-Fu Lee discussed how fashion can navigate challenging economic times. The current global outlook of mounting debt levels, contracting global trade and rising nationalism bear more than a passing resemblance to conditions in 1929, at the onset of the Great Depression. But that alarming trajectory is not set in stone, panelists at BoF VOICES, BoF’s annual gathering for big thinkers, said. Dr Dambisa Moyo, an economist and author who drew the comparison, said she was “optimistic in many respects,” and sees technological innovation as one way out of the global economy’s current troubles. That’s not to downplay the challenges. Journalist Felix Salmon described an economic “balkanisation” that was making it more difficult for cross-border business, while noting that China’s rapid rebound from Covid-19 could power global markets. Related Articles: Hans Ulrich Obrist: The Antidote to Globalisation VOICES 2020: Finding Opportunity in a Global Crisis Find out more about #BoFVOICES here. To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected]. Hosted on Acast. See acast.com/privacy for more information.

Ep 257How Does the World Feel About Covid-19?
Leading health experts Sarah Jones and Noel Brewer discuss how successfully controlling the pandemic is a question of culture as well as science at BoF VOICES 2020. The development of working Covid-19 vaccines in a matter of months is a remarkable feat of the pandemic. The biggest challenge in successfully bringing them to market may be cultural rather than scientific.Whether populations trust public health officials and accept widespread vaccination programmes will determine how the world emerges from the pandemic, said Noel Brewer, professor of health behaviour at the University of North Carolina in conversation at BoF VOICES.Already substantial differences in cultural norms have had a significant influence on how successfully countries have responded to the health crisis, as Sarah Jones, creator of the corporate mental health programme Mental Health Intelligence, explained. Jones has contributed to the largest open-access study that has been conducted on behaviour related to Covid-19 health.Among its findings: There is no global consensus about the value of social distancing measures. Nordic countries like Denmark and Finland have few people who report always wearing a mask, while other countries report a high percentage of people who say they always wear masks. In Asia, social norms around mask-wearing mean that citizens are more likely to voluntarily wear them, while in Europe, people are less likely to wear a mask unless they are legally obligated to do so. The diverging mask-wearing behaviour has led to lopsided progress in tackling the Covid-19 crisis, and extends to how people feel about taking the vaccine. Brewer said that this is where public health officials and government leaders have a responsibility to encourage their citizens to practice social distancing and receive a vaccination. The goal: To emerge from the crisis together. Find out more about #BoFVOICES here. To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected]. Hosted on Acast. See acast.com/privacy for more information.

Ep 256How Meditation Can Improve Your Life
Is mindfulness powerful enough to help stave off illness? Wellness guru Deepak Chopra and entrepreneur Carmen Busquets discuss the benefits the practice can bring to mental, physical and spiritual wellbeing at BoF VOICES. The world is currently battling three simultaneous crises: the COVID-19 pandemic, the attendant economic downturn, and stress, world-renowned wellness guru Deepak Chopra, during a discussion with investor Carmen Busquets and BoF founder and CEO Imran Amed at BoF VOICES. Meditation is a tonic for all of them, Chopra said, in that it can help promote epigenetic responses, awareness and personal and social enrichment.Those who have never meditated need not be intimidated. “Give 60 seconds to yourself,” Busquets said. “Create that awareness of having that 60 seconds of silence, anybody can do it.” Find out more about #BoFVOICES here. To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected]. Hosted on Acast. See acast.com/privacy for more information.

Ep 255Rashad Robinson on Addressing Racial Inequality in Fashion
This summer’s protests forced fashion to examine its longstanding issues with racial discrimination at every level. At BoF VOICES, Color Of Change president Rashad Robinson laid out how to turn the industry’s new awareness into meaningful action. In 2020, the fashion industry reckoned with its history — and present — of racial discrimination. Companies promised to address the lack of Black voices on their creative teams and in the C-suite, as well as toxic internal cultures.But visibility is only the first step. Now is the time to “translate caring into action,” Color Of Change president Rashad Robinson said at BoF’s VOICES.The most important change the industry can make, he said, is to stop talking about race in a passive voice. It’s not that Black people are less likely to get hired in the fashion industry — rather, the fashion industry excludes Black people.Inclusivity measures such as mentorship and creating career pipelines for Black employees are inadequate, he went on to say. Too much effort is focused on “fixing” individuals, without addressing the system that created barriers to advancement in the first place.“When we talk about vulnerable communities, we spend our time trying to fix those people,” Robinson said. “When we talk about systems and structures, we spend our time trying to fix those systems and those structures.” Find out more about #BoFVOICES here. To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected]. Hosted on Acast. See acast.com/privacy for more information.

Ep 254A Covid Survivor’s Story
When Sophia Neophitou-Apostolou, editor-in-chief of 10, returned home after a whirlwind month zipping between shows in fashion’s capitals last March, she thought she’d come down with a case of the “fashion month flu.” What came next changed her perspective on both the industry and her life. Beating Covid-19 was a battle as draining mentally as it was physically, 10 magazine editor Sophia Neophitou-Apostolou told BoF editor-at-large Tim Blanks during BoF VOICES 2020. “It’s not just a physical assault on your body, it’s a mental assault as well,” she said. Neophitou-Apostolou contracted the disease and was admitted to hospital just after fashion month in March. She’s still recovering. The experience had made her reconsider both how she lives her own life (being “COVID-safe,” she said, is her top priority) and the way the fashion industry operates. “It was a big wake-up call… we have to all of us contribute to things to change them.” Find out more about #BoFVOICES here. To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected]. Hosted on Acast. See acast.com/privacy for more information.

Ep 253‘Change Isn’t Good Enough if It’s Just Change for Me’
Can fashion avoid tokenism and make sincere inclusivity a reality? At BoF VOICES, Sinéad Burke and Samira Nasr talk about how to be an inclusive leader in 2020. After a year when awareness of the need for greater racial, physical and socioeconomic inclusion surged, can the fashion industry learn to avoid tokenism and turn that momentum into enduring change?In a conversation with activist, educator and writer Sinéad Burke at BoF VOICES, Harper’s Bazaar editor-in-chief Samira Nasr spoke about how and why she is working to build an inclusive team in her new role.“The best dinner parties are the ones with more difference. You don’t want to be sitting there with someone with the same ideas,” said Nasr, who was appointed to lead the magazine’s US edition in June.In many parts of the fashion industry, the status quo is only just beginning to shift. “I’m thinking about how to measure and put a process in place so that there’s systemic change,” Burke said. “Change isn’t good enough if it’s just change for me.” Related Articles: VOICES 2020: Fixing the Fashion System Find out more about #BoFVOICES here. To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected]. Sign up for BoF’s Daily Digest newsletter. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout. For all sponsorship enquiries, it’s: [email protected]. Hosted on Acast. See acast.com/privacy for more information.