Season 4 · Episode 27
T-Mobile’s Kari Marshall compares telecom competition to an episode of ‘Game of Thrones’
T-Mobile’s VP of media Kari Marshall explains why marketing in the telecommunications space is like Game of Thrones, how the company went from being nearly bought by another company to becoming the second-largest wireless carrier in the U.S. after acquiring Sprint, and why the brand has its own in-house agency.
The Big Impression · Kari Marshall, Ilyse Liffreing, Damian Fowler
January 25, 202320m 38s
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Show Notes
T-Mobile’s VP of media Kari Marshall explains why marketing in the telecommunications space is like Game of Thrones, how the company went from being nearly bought by another company to becoming the second-largest wireless carrier in the U.S. after acquiring Sprint, and why the brand has its own in-house agency. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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Topics
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