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Spotify VP Jay Richman on why the company is betting big on podcasts
Season 1 · Episode 3

Spotify VP Jay Richman on why the company is betting big on podcasts

Spotify started podcast wars. And before it was the podcasting behemoth it is today, it built its name and reputation as a music streaming service. From a small start-up in Sweden, the company has grown to become the world’s most popular audio streaming subscription service with over 365 million users, including 165 million subscribers, across 178 markets. In this edition of The Current podcast, we hear from Jay Richman, the VP, head of global advertising and platforms, to find out why the company is betting big on podcasts (with over 2.6 million on the platform, plus this one) and how the company is thinking about improving the advertiser experience for listeners.

The Big Impression · Damian Fowler, George P. Slefo, Jay Richman

September 29, 202121m 45s

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Show Notes

Spotify started podcast wars. And before it was the podcasting behemoth it is today, it built its name and reputation as a music streaming service. From a small start-up in Sweden, the company has grown to become the world’s most popular audio streaming subscription service with over 365 million users, including 165 million subscribers, across 178 markets. In this edition of The Current podcast, we hear from Jay Richman, the VP, head of global advertising and platforms, to find out why the company is betting big on podcasts (with over 2.6 million on the platform, plus this one) and how the company is thinking about improving the advertiser experience for listeners. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Topics

medialeadershipsubscribersdigital marketingmentorcontentbrand marketinggrowing audiencegrowthuser acquisitiongrowth hackingtipsspotifythe trade deskadvicepodcastsmarketingadvertisingsubscriptiondata-drivenmusicbusiness