Season 4 · Episode 28
REI’s Vivienne Long on purpose-driven marketing
REI’s Chief Marketer Vivienne Long breaks down the importance of providing shoppers with an experience in physical stores that they can’t get by solely shopping online, and how the brand’s strong values inspire and drive its marketing strategy.
The Big Impression · Vivienne Long, Damian Fowler, Ilyse Liffreing
February 1, 202322m 24s
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Show Notes
REI’s Chief Marketer Vivienne Long breaks down the importance of providing shoppers with an experience in physical stores that they can’t get by solely shopping online, and how the brand’s strong values inspire and drive its marketing strategy. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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Topics
digitalvalue based marketingtrendsbrand marketingtipsretailoutdoorsmarketingexperttech