Season 11 · Episode 105
New Belgium’s Rebecca Dye Yonushonis on winning Gen Z with bold branding
Rebecca Dye Yonushonis, CMO of New Belgium Brewing, discusses the brand’s bold strategy to connect with Gen Z consumers through its new launch, Lightstrike.
The Big Impression · Rebecca Dye Yonushonis, Ilyse Liffreing, Kat Vesce
March 25, 202528m 6s
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Show Notes
Rebecca Dye Yonushonis, CMO of New Belgium Brewing, discusses the brand’s bold strategy to connect with Gen Z consumers through its new launch, Lightstrike.
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Topics
cmonew belgium brewingcampaignsgen z