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Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences
Season 7 · Episode 55

Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences

Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.

The Big Impression · Michelle Peterson, Ilyse Liffreing, Damian Fowler

October 11, 202319m 34s

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Show Notes

Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.