Season 4 · Episode 31
Haleon’s Katie Williams compares marketing to the scientific method
Haleon U.S. CMO Katie Williams talks about building the brand after GSK split its consumer health care business into Haleon, which includes brands like Advil, Theraflu, and ChapStick.
The Big Impression · Ilyse Liffreing, Damian Fowler, Katie Williams
February 22, 202326m 7s
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Show Notes
Haleon U.S. CMO Katie Williams talks about building the brand after GSK split its consumer health care business into Haleon, which includes brands like Advil, Theraflu, and ChapStick.
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Topics
digital marketinghealthcarekatie williamsadvertisinghaleon